You are on page 1of 8

The Power of Effective Business Communication…

SURVEY OF EXECUTIVES WORKING IN FORTUNE 500 COMPANIES*


Thinking Dissatisfied
Dissatisfied
Thinking
about with
aboutleaving
leaving with
organisatio
organisation
organisation organisatio
nn
a) Senior management communicates a clear vision
of the future direction of our organisation 17% 6%

b) Senior management does not communicate a


clear vision of the future direction of our
organisation 40% 39%

c) Our organisation does a good job of keeping t


he employees informed about issues that affect
them. 15% 6%

d) Our organisation does not do a good job of


keeping the employees informed about issues 41% 42%
that affect them

*What’s working, 2002 Communication Practice, Mercer Human Resource Consulting.


A Survey of Executives in Fortune 500 companies
reveals the importance of Communication skills for
growth – both personal and organizational.

Comm skills

mgt skills
In an organization, communication flows in and out in a
variety of ways. For instance -
Internal : with people within the organization
External: with people outside the organization

Further, Business Communication may follow a –


formal communication network

Upward Downward Lateral

informal communication
Communicating for the purpose of business is Business
Communication

Communication in business has 3 important dimensions:

 Communication for obtaining a job


 Communication for doing the job
 Communication for maintaining and improving a career
TYPES OF BUSINESS COMMUNICATION SKILLS:

 Visual Skills

 Listening Skills

 Written Skills

 Spoken Skills
The rules of effective business writing are :
Define the problem
Select the audience
Organize your material
Consider Format, layout
Draft
Proofread
Edit
Revise
Writing as an important tool of Communication

 In an age of globalization, writing (e mail, letters) is an important way of initiating


contact.
 Written communication provides opportunity for systematic presentation of ideas as
it allows time to think before expressing
 Written word has the utmost authenticity – any written word has validity to an extent
that it may be challenged in the court of law.
 A written piece reflects characteristics of the writer.

You might also like