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Pygmalion effect/Rosenthal effect – the greater the expectation, the better they

perform

Hawthorne effect – subjects perform better because they know they are being
observed

Halo/horn effect – tendency to rate a person high on all performance, or low on all
performance because of the global impression one has

Vision – where you want to be in the future

Mission – reason for existence

Philosophy – core values

Goal –

Objective –

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