Retailers Perception

HET’S IMS COLLEGE
Project On
“A STUDY ON RETAILERS PERCEPTION

ON HYDERABAD INDUSTRIES LIMITED”
Submitted in partial fulfillment of the requirements for the award of

MBA
With specialization in
marketing
Submitted by
Mr. vijay kumar.m
Reg.No: MBA/08/68
Under the Guidance of
Mr. SohilNaragundkar
Indian Institute of Business Management
S NO Index Page NO
Chapter 1 Rationale for the study 1
Chapter 2 Objective of the study 2-3

• Title of the Project
• Objective of the study
• Scope of the study
Chapter 3 Profile of the Company 4-18
Chapter 4 Theoretical Perceptive 19-26
Chapter 5 Research Methodology 27-29

• Research Design
• Data collection methods
Chapter 6 Data analysis and interpretations 30-84
Chapter 7 Findings 85-89
Chapter 8 Limitations 90-91
Chapter 9 Expected contribution from the study 92-93

Certificate
This is to certify that the dissertation work

title…………………………………………………..
……..….……is a confide work carried out by
…………………………………………………………….
a candidate for the award of Master Program
for Business Administration/ Executive Master
Program for Business Administration of Indian
Institute of Business Management, Pune
Under my guidance and direction.
Date: ..................... Signature of guide

Place: ………….. Name:
………………………...
Designation:
………………...
Declaration
I the student studying in MBA Third Tri-semester here by

declare that the project work entitled “a study on retailers
perception on “ Hyderabad industries limited”
successfully completed and submitted by me. Under
the guidance of Mr.ShoilNaragundkar Prof, HET’s
INSTITUTE OF MANAGEMENT STUDIES. This is my original
work and has not been submitted earlier to any other
Institution.
The report is for the fulfillment of the vi th Tri-semester

MBA. The
Matter in this report is based on the data collected by me

at” a study on retailers perception on hyderabad industries limited”
in BANGLORE.
Signature
Vijay kumar.m
Place:
Date: 10 /08/2010
Acknowledgement
A task or project cannot be completed alone. It requires

the effort of many individuals. I take this opportunity to
thank all those who helped me complete this project.
I express my sincere gratitude to Mr. SohilNaragundkar

for giving us the opportunity to undergo this project. I
further thank his for lending a helping hand when it came
to solving my problems related to the project. This project
would not have been possible without his valuable time
and support.
I also thank IMS Business School for an opportunity to
undertake a Soft skills project at the start of our MBA
course which helped us to understand deeply for those
topics which are untouched.
This project is an attempt to talk about the Scenario of

Retailing and its Operations in India.
Any suggestions to improve are always welcome

RATIOALE for the study
RATIOALE for the study
Demographics continue to show a positive report to spur retailing growth. Consumers aged 20-45
years is emerging as the fastest growing consumer group and the mean age of Indians is now pegged
at 27, a mean age that reinforces spending across all the retailing channels of grocery, non-grocery
and non-store.
The government stance of protecting local retailers and prohibiting 100% foreign direct investment
in retailing continued in 2005, restraining international retailers' entry. However, there was gradual
economic reform, giving way to easier and faster franchising agreements as well as the loosening of
zonal regulations on retail expansion, thus stimulating retailing.
Non-store retailing is expected to continue its fast-paced growth from a miniscule base. Across all
channels, growth in retailing is expected to be boosted heightened competition during the forecast
period due to the growing.
Objective of the study
Title of the Project

“A Study On Retailers Perception On Hyderabad Industries Limited”
Objective of the study

1. To study the retailers perception of H I L product
2. . To study Retailer behavior in selecting H I L product
3. To study the importance of H I L market
4. To Study the different Products of H I L
Scope of the study
Date of study: june 2010.

Place of study:Banglore city
The study is conducted in BANGLORE city covering a sample size of Twenty Retailers. The
study took about two months for completion and collection of primary data and secondary data.
The selection of sample was on the basis of area sampling. Fifteen areas were selected according
to the population density, which were considered to be prime areas in the city. All the retailers in
each area were interviewed with structured questionnaire and also a direct in-depth interview,
With additional question, in order to fulfill the objectives of the research. The various areas
Covered for the studies are:
Profile of the Company
COMPANY PROFILE
Hyderabad Industries Limited is a flagship Company of the C.K.Birla group of
Companies, incorporated on 17th June 1946. HIL has blazed a pioneering
path in the building products industry. HIL has led the cement industry for
well over five decades. Today HIL is a multi product, multi locational
organization with a formidable network of branches, depots, stockists and
personnel spread all over India.
HIL being backed by the ornagisational and technical expertise of the Birlas,
also has a Board of directors comprising experienced personnel from
Business, Finance and Industry. The Board is chaired by Mr.C.K.Birla.
HIL’s product range include Fibre Cement roofing sheets in the name of
CHARMINAR,
Autoclaved Aerated Concrete Blocks and Panels called AEROCON, Calcium
Silicate insulation product called HYSIL, Jointing material for Gaskets and
Plant and machinery for these products.
H I L Vision
To become a global player in building

products and infrastructure industry
with a commitment to provide
environment friendly products and
follow green and safe practices.
Abhaya Shankar
Managing Director
H I L Mission
 Enhance long term shareholder value
 Quick to adapt, change, improve and innovate.
 Provide environment friendly products
 Deliver products and services to meet or exceed

customer
expectations
 Foster employee engagement through learning,

teamwork, collective wisdom and empowerment.
 Establish a corporate culture and a set of values

which
employees and other stake holders are proud of.
 Implement global best practices in Safety, Health

and
Environment
 Meet our goals on Corporate Social Responsibility

Abhaya Shankar
Managing Director
H I L Values
 Moral and Ethical principles
 Integrity and Trust
 Responsibility and Accountability
 Care and Respect
 Fair and Transparent
 Non-Political and non-Bureaucratic
Abhaya Shankar
Managing Director
Theoretical Perceptive
Product profile
CHARMINAR ROOFING SHEETS
Charminar AC Roofing Sheets have been the No.1 roofing sheets of choice for more
than 50 years now. Providing roofing to millions of low cost houses and to industries,
commercial businesses and for several public utilities. Charminar sheets are widely
known for their superior quality and durability.
Strong & • Non-

durable corrosive
Weather- • Negligible
proof maintenance
Less noise • Economical

during
rains
TECHNICAL DATA
Standard length ( in 1.5,1.75,2.0,2.25,2.5,2.75,3.0

metres )
Nominal thickness 6 mm
Pitch of corrugation 146 mm
Depth of corrugation 48 mm
Overall width 1050 mm
Laid width 1010 mm
Minimum end lap at 150 mm
purlins (for slopes not less
than 18°)
Maximum purlin spacing 1.4 metres
for roofing
Maximum rail spacing for 1.7 metres
vertical cladding
Maximum overhang 300 mm
unsupported
79 metres
CHARMINAR NEWKOR Corrugated Roofing Sheets are made from Fibre,

Portland Cement and Binder. Fibre in these sheets acts as reinforcement like
steel in RCC.
These are LARGEST SELLING AC ROOFING SHEETS IN INDIA,

owing to their quality, strength & durability. These are manufactured to
exceed the requirements of strength specified in the relevant Indian standards.
Standards:
IS: 459-1992 Specification for
Corrugated and Semi-Corrugated
Asbestos Cement Sheets.
IS: 3007 - 1999 Code of practice for

laying of Asbestos Cement Sheets, Part-
I, Corrugated Sheets.
IS: 1626 (Part3) 1994 - Roofing fittings.
Newkor sheets are economical, Incombustible, robust, light-weight, easy to

work, resistant to corrosion and salty weather... the qualities which make them
an ideal building material for any requirement.
Newkor sheets are most suitable for roofing and vertical cladding (walling) of
industrial and agricultural buildings, warehouses, sheds, poultry farms, houses
etc.
Charminar Roofing Sheets are an ideal building material for roofing and side-
cladding in:
• Industrial • School
buildings of all buildings
types • Public
• Food Storage Utility
Godowns Sheds
• Warehouses & • Cooling

Cold Storages Towers
• Poultry farms, • Cinema

dairy farms and Halls
other • Stadia
agricultural
• Railway &
sheds
Bus
• Garages, Stations
Verandahs and
Outhouses
• Houses
Nominal lengths 1.5 Actual area
(in metres) 1.75 covered *
2.0 (allowing end lap
2.25 & side lap) 2.88
2.5 3.0 Metre long Sq.M.
2.75 sheet 1.36
3.0 1.5 Metre long Sq.M.
Nominal Thickness 6 mm sheet
Pitch of 146 Covering
Corrugation mm efficiency *
epth of Corrugation 48 mm (allowing end lap
1050 & side lap)

Overall width 91%
mm 3.0 Metre long
1010 sheet
Effective width 87%
mm 1.5 Metre long
sheet
Minimum end lap
at purlins Approx. weight per
(for slopes not less 150 running metre of 12.69
than 18°) mm sheet Kgs.

Approx. weight per
Maximum purlin 10 Sq. mts
1.4
spacing for roofing covered
Metre 133 Kg
3.0 M long sheets
Maximum rail 140 Kg
1.5 M long sheets
spacing for vertical 1.7
cladding Metre Colour Natural
Grey
Maximum
Overhang 300 Thermal 7.95
unsupported mm Transmittance: "U" W/m²

value ºC
Running metres per
79
ton (Approx.)
Metres
NOTE: 1) Dimensions given above are subjected to tolerances as per IS-459

- 1992
2) * Based on code of practice
1. For fixing left to right start with

sheet 'A' (Fig.7).
2. The first sheet is laid at the eaves,

square to the purlin with downward
corrugation on left hand and upward
corrugation on
right hand, to be covered by the
downward corrugation of next sheet.
3. Determine the overhang at eaves

Fig.7 and verge.
4. Next, fix sheet 'B' which is mitred at

the bottom right hand corner
on the under lap (Fig.8).
5. The sheets are supplied with square

corners to ensure that only three
thicknesses occur at the point.
Where four sheets meet it
is necessary to cut or mitre the
appropriate corner of the sheet.
(For size of mitre please refer Fig.9)
6. All other sheets in this tier are

fixed similarly including the
ridge sheet 'C'. These sheets
should be in a straight line.
Start the next tier with sheet
'D' which is mitred at the top
left hand on the cover lap.
Fig.8 Fig.9
7. Make sure that side lap is
correct and the eaves line
straight. Continue with sheet
'E' which is mitred at the top
left hand corner on the cover
lap and the bottom right hand
corner on the under lap.
Finish the tier with ridge
Fig.10. Details of Side lap Joint
sheet 'F' which is mitred on
the bottom right hand corner
only.
8. Don't straighten a tier by
decreasing the side lap. The last
tier of a roof consists of eaves
sheet 'G' and intermediate sheet
The same procedure is applied if the sheets are required to be laid right to left.
The plan of mitring shown in Fig.8 is to be reversed. The rest of the procedure
is the same
CHARMINAR
AC ROOFING
SHEETS
• Industrial
sheds
• Agricultural
buildings
• Warehouses
• Poultry
farms
• Garage
• Verandahs
• Cinema halls
What is Aerocon?
AEROCON is an innovative sandwich panel made up of two plain cement sheets on

either Side of a lightweight concrete core composed of portland cement, binders and a
mix of siliceous and micaceous material aggregate with a unique tongue and groove
jointing system. These panels are available in thicknesses of 50mm & 75mm with
standard width of 600mm and length of 2400, 2700 & 3000mm.
AEROCON panels are most ideal for internal & external applications, simple to erect,
light weight, strong, durable, water-& termite-proof, easily relocatable, thermal
insulated and, most of all, fire-rated.
Applications:
▪ Cladding in Power Projects

▪ Mezzanine Floors
▪ Control Rooms
▪ Project Offices
▪ Semi Permanent Buildings
Site office at Samalkot power station, ▪ Mass Housing
Andhra Pradesh. ▪ Fire Separation Walls
▪ Internal Partitions
External cladding for power projects:

AEROCON Panels have been used in industrial high rise cladding for
overcoming the masonry difficulties such as brick by brick construction,
plastering and curing. AEROCON panels are factory made and impart
following advantages to any industry having cladding requirement:
▪ Factory made/cured ▪ Water-/Fire-resistant.

panels -no need to do ▪ Fast track construction -Tongue and groove
anything jointing system.
on site. ▪ Very good wind load bearing capacity.
▪ Light-weight panels allow TOP
easy handling and erection.
▪ Dry construction: No
cement work required at
heights.
Control rooms:
Control room of any size can be

made using AEROCON panels.
The biggest advantages in Control
room applications are:
▪ Fire rating of two hours.

▪ Completely relocatable. Control room of an
▪ Floor, Walls and Roof using same Industrial unit
panels.
▪ Ease of workability-cutting/drilling
possible at any point of time.
▪ Good aesthetics and completely dry
construction.
▪ Can be used in running industry
also.
TOP
Fire Separation Walls:
Due to its good fire-rating properties, AEROCON panels are most suitable for fire
separation walls where fire rating of two hours is generally expected. AEROCON
panels come with a test backup from the Central Building Research Institute, Roorkee
and has the following unique properties:
▪ AEROCON Fire walls can be installed in existing running units without any
disturbance to ongoing work.
▪ Fast and dry construction gives good aesthetics to any walling set up.
TOP
Aerocon panels were used for the
following power projects:
(a) For Cladding
▪ Neyveli Lignite Corporation Ltd.,

Neyveli -External Cladding
for Power Project.
▪ Selco International, Mahboobnagar,
A.P. External Cladding for 2 x
210mw Power Project of
Hyderabad Industries Ltd. offered a dry Neyveli Lignite Corporation,
wall system with AEROCON panels of Neyveli.

75mm thickness from 20mtrs height to
40mtrs height for Neyveli power project
(see photo on cover). Panels were fixed
to the existing steel grid with minor
changes in the steel structure.
Original specifications for the building:
230 mm brick work from floor level to
40mtrs height for turbine building.
The speed of construction with
AEROCON panels can be gauged from
Front view of the Neyveli
the fact that the project was completed in
Lignite Corporation, Neyveli,
three month's time before the scheduled
Tamilnadu
date of completion.
EPC Contractors for the project: M/s
Ansaldo Services, Italy
Contractors: M/s Simplex Concrete
(b) For Site Offices:
▪ Reliance Energy at Samalkot in Andhra

Pradesh.
▪ Hitachi (EPC contractors) for Hinduja
Power Corporation at
Vizag
▪ Dowliganga Hydro electric project at
H.P.
▪ BHEL (EPC contractors) for NTPC at
Parvada in Vizag.
TOP
Side view of the Neyveli Lignite

Corporation, Neyveli,
Back view of the Neyveli Lignite Corporation, Tamilnadu
Neyveli, Tamilnadu.
AEROCON PANELS Technical Specifications

THICKNESS
PROPERTIES REMARKS
50mm 75mm
Weight (nom) per sq.m. (Kgs) 43 60
Axial load/metre width 53 83 Factor of Safety -2.5
(KN/m)
(Sample size -1500x300mm)
Bending Test (4 point UDL)
Uniformly distributed load
(Kg/m2)
2.9 M 73 100 Factor of Safety -2.5
span 198 265
1.5 M
span
Flexural Strength/Modulus of 67 58 Typical Test results
Rupture (Kg/cm2)
Compressive Strength 50 70 Typical Test results
(Kg/cm2)
Thermal Conductivity 0.22 0.21 BS 4370-Part 2
(W/m deg. K)
Sound transmission co- 37 36 IS: 9901 (Part 111)-
efficient (db) 1981
(Typical Test result of Prasar IS: 11050 (Part 1)-
Bharati 1981
and National Physical
Laboratories)
Fire rating (minutes)* 60 120 BS 476 Part 20-22
Surface spread of flame* Class I BS 476 Part 7-1971
Fire Propagation Index (I)* 3.7 BS 476 Part 6-1981
Ignitability* Class 'P' BS 476 Part 5-1968
(not easily ignitable)
Standard Sizes:
Length - 2.4m,
2.7m, 3.0m
Width - 600mm
Note: The above specifications are based on typical test result of
AEROCON panels with Flex-O-Board and are subject
to revision.
* As per test result of CBRI
Technical Assistance on call

HIL, has a country-wide
network of trained
personnel for execution.
Technical support
from HIL for installation and
specific
application is also
a
vailable.
Aercon Panels Being installed in power plant
AEROCON PANELS
• Partition
• Prefabricated
House
• Mezzanine flooring
• Schools
• Low cost housing
Charminar Aerocon HQ Autoclaved Aerated Blocks are an excellent alternative to
traditional clay bricks for construction of walls for buildings.
For the first time, Charminar Aerocon HQ Blocks lets you build walls with thickness of
your choice from 75mm (3") to 300mm (12"). Which means, instead of the conventional
9" thick wall, you can use a 6" wall. So you stand to gain extra floor space without
compromising on the wall strength.
Charminar Aerocon HQ Blocks are lightweight yet strong, durable and manufactured at a
state-of-the art plant in Chennai in collaboration with H + H Celcon Ltd., UK.
Clay bricks, the mainstay of building construction, are steadily giving way
to a new, vastly improved building blocks concept in India.
Presenting Aerocon HQ Blocks (autoclaved aerated concrete blocks). An

excellent substitute for clay bricks and hollow concrete blocks for
construction of walls. Aerocon Blocks are eco-friendly and are ideal for
modern day buildings, assuring quality construction and comfortable
living. No wonder Aerocon Blocks have become the first choice of leading
builders everywhere, thanks to the many advantages they offer. It's time
you considered using Aerocon HQ Blocks too for your next project.
Aerocon Blocks are brought to you by HIL, India's leading building

materials company, in technical collaboration with H + H Celcon, UK and
are produced at their state-of-the-art plant near chennai. These blocks are
widely used in residential, commercial and industrial buildings.
Aerocon is more that just another brick in the wall. It represents a

complete wall system with outstanding advantages vis-a-vis the
conventional clay bricks and the hollow concrete bricks.
Aerocon HQ Blocks are made with a mixture of cement, fly ash,
and special additives along with water involving areation process
that imparts its unique cellular structure. Aerocon Blocks are
autoclaved i.e. high pressure steam cured. Autoclaving gives
strength and dimensional stability to blocks.
Light Weight
• 1/3rd the density of clay bricks
• Ideal material for additional floors in existing buildings
• Economic design: savings in cement and steel
• Enables faster construction
• Suitable for low-soil bearing capacity & seismic zones
• Facilitates construction of unplanned walls anywhere anytime

High Thermal Insulation
• Low thermal conductivity
• Thermal performance 5 times better than clay brick & 10 times

better than RCC.
• Interiors remain cool in summer and warm in cold wintry days.
• Savings in recurring energy costs in air-conditioning.
• Ideal material for applications in cold storage rooms.
Perfect Finish
• Aerocon Blocks are factory-finished with precise edges and shape.

Precision cut results in economical POP or putty finish in internal
partition walls.
• Accurate size and shapes help in reducing plastering costs
Big Savings
• Enormous saving of time and labour.
• Substantial savings in cement & steel consumption.
• More carpet area.
• Minimal wastages.
Residential Residential Multistoried
complex complex, Chennai complex, Mumbai
Additional Residential Resi. complex,

floors, Hyderabad complex, Chennai Coimbatore
Commercial complex,Chennai Residential complex, Chennai
Multiplex complex, Chennai Industrial complex, Chennai
In-fill slabs, Bangalore. 5-Star hotel, Mumbai

Aerocon is not just a substitute for conventional bricks in the wall. It represents a complete wall
system with outstanding advantages vis-a-vis conventional clay bricks and hollow concrete blocks.
Aerocon Jumbo Blocks are designed to help you reap the many benefits of their unique size in terms of
mortar consumption, speed of construction, thermal insulation and ease of handling.
Aerocon Jumbo Blocks are ideal for internal (partitions) and external load bearing and non-load
bearing walls.
By using Jumbo Blocks, the saving in mortar is tremendous.

The use of
Jumbo units greatly increases the speed of construction, as
two units are equal to three regular blocks. Some practical
tests abroad have shown that productivity can be increased
by up to 200% with jumbo blocks when compared with
conventional block laying.
The thermal performance of the wall is further enhanced

when using jumbo blocks. Because larger block size means
there are fewer joints, resulting in less heat loss through the
mortar.
Aerocon Jumbo Blocks are made with a mixture of cement,
fly ash, lime and water involving an aeration process that
imparts its unique cellular structure.
Aerocon Jumbo Blocks are autoclaved i.e. high pressure

steam cured for added strength and dimensional stability to
blocks.
Applications Outstanding Advantages

● Suitable for both load- ● Savings in mortar.
bearing
and non load-bearing ● Faster construction.
walls.
● Enhanced thermal and sound
● Ideal for multi-storeyed performance
buildings. due to less joints.
● Most suitable where ● Economic design -Savings in cement

thermal and
comforts at home and steel.
savings
in air-conditioning cost ● Easy handling even jumbo size due to
are lower
desired. density.
● Suitable for all fire-rated ● Light-weight -1/3rd the density of

applications. clay bricks.
DEPOTS
HYDERABAD INDUSTRIES LIMITED
SALES DEPOTS SALES OFFICES
TELEPHONE
ADDRESS LOCATION CONTACT NO.
NO.
ANDHRA PRADESH
Hyderabad Industries Ltd.,

Plot No.289, IDA 0866-2872623 Vijayawada 9490164719
Kondapally - 521228

Sales Depot
Survey No.311/P, Madhurawada Village
0891-2551230 Vishakapatnam 9490164758
& Panchayat, Chinagadila Mandal,
Pothina Mallayapalem Post.
Vishakapatnam Dist. 530041
Hyderabad 9490164742
(Telengana)
9490164736
Hyderabad (Nalgonda
2) 9490164737
Hyderabad (Nalgonda 9490164681

1)
9490164682
Anantapur
9490164680
Tirupati
Rajahmundry
TAMIL NADU

Sales Depot
9444396263
Sno. 89/2, 2A, 6, 7A,
044-26310360 Chennai
1/6 GNT Road, Balaji Nagar,
9444396265
Padiyanullur
Chennai - 600052
Lakshmi Agencies,
Consignment Agents
04344-242866 Chennai 9444396264
5 - 2C Bye Pass Road
Hosur - 635109
Rasi Trading Company

Consignment Agents
No.11, 1st Cross
0431-2459996 Tiruchirapalli 9444396269
Sundarnagar
Simco Meter Factory Road
Tiruchirapalli - 620021
Hyderabad Industries Ltd

Sales Depot 0422-2628908
Site No. 5, Nehru Nagar Coimbatore 9444396268
Sitra - Kalapatty Road 0422-4270504
Coimbatore - 641035

Sales Depot
3/160, 4C, GST Road,Puliyamkulam 0452-2487247 Kaniyakumari 9444396267
Thanakkumkulam
Madurai-625006

No. 38, !st Floor, Nateshan Nagar Pondicherry 9444396264
100 Feet Road 0413-2204685
Pondicherry-5
KARNATAKA

Sy. No. 131, Macho Halli Gate Bangalore 9449870034
Magadi Main Road 080-28536324
Bangalore - 560091

Sales Depot
08532-235192 Raichur 9449870035
310 - B, Industrial Area
Raichur - 584102
M.R. Trading 080-56901290 Bangalore 9449870033

Consignment Agents
16, Outer Ring Road
Pantharapalaya
Bangalore - 560039
Ganapathy Trading Company

Consignment Agents
Opp. MCF Quarters Cross 08172-245462 Hassan 9449870037
Thejur Road
Hassan - 573201
Velco Agencies
Consignment Agents
GM Sharnappa Building 0836-4256406 Hubli 9449870036
JC Nagar
Hubli - 580020
MAHARASHTRA

Musrane Works
347, Musarane Village
02526-221087 Wada 9987642165
Post: Met, Via. Kudus
Tal. Wada - 421312
Dist. Thane

Sales Depot
Survey No.554/1, Handewadi Chowk 020-32509096 Pune 9420480851
Uruli Devachi, Tal. Haveli
Pune - 412308

Sales Depot
In front of Hindustan Lever Godown
0712-2667329 Nagpur 9420480868
Nagpur - Kalmeshwar MIDC Road
Village Fetri, Yerla
Tah. Dist. Nagpur - 441501
Shri Jaiyogeshwar C&F Agencies

Consignment Agents
0230-2461707
102/1, Sangli Road, Shiroli
Kolhapur 9420480870
Nr. Sangi Phata-Jain Mandir
0230-3299808
Tal. Hatkanangale
Kolhapur - 416122
Kapil Agencies,
Consignment Agents
Plot No. X - 81, MIDC Area
0240-2563211 Aurangabad 9420480871
More Chowk
Waluj - 431136
Dist. Aurangabad
Shah Enterprises
Consignment Agents
48, Gokhale Road (South) 022-24227914
Kavli Wadi, Saitan Chowki
Opp. Post Office 022-4375985
Dadar (West)
Mumbai - 400028
Reliable Associates
Consignment Agents
17, Mahim Reti Bunder
022-24458626
Opp. Mahim Bus Depot
Mahim ( W )
Mumbai - 400016

S.No. 13/2, Mulegaon
Next to Kalyani Petrol Pump 0217-2374741 Solapur 9987642054
Hyderabad Road
Solapur - 413 006
GUJARAT

Sales Depot
Plot No.277, Paiki,
02762-285441 Mehsana 9428405321
Village : Sobhasan Patiya,
High Road
Mehsana - 384002

Sales Depot
Plot no. 7, Survey No.214, 02827-253362 Rajkot 9428405322
Village Veraval, Kotada Sangani Taluka
Dist. Rajkot

Sales Depot
Plot 5,6,7 & 8, Survey No.74
Near Swaminarayan Temple, 02622-271368 Surat 9428405323
Bardoli Road,
At & PO : Kadodara, Tal: Palsana
Dist: Surat - 394327
CHATTISGARH

Sales Depot
0771-2575620 Raipur 9424207171
Kota, Near Hume Pipe Factory
Raipur - 492001
ORISSA

Bhagabanpur Industrial Estate Bhubaneswar 9437000218
P.O. Patrapada 0674-2475319
Bhubaneswar - 751019
Berhampur 9437566696
Amit Enterprises 0661-2502327 Rourkela 9437965518

Consignment Agents
Gopapati, Vedavyas
Rourkela - 769041
KERALA

Sales Depot
0487-2201322 Trichur 9447659300
Mulagunnathukavu
Trichur - 680581

Sales Depot
0484-3241366 Cochin 9447659200
Poothotta Road, Kanjiramattom
Ernakulam Dist.- 682315

Sales Depot
XX1, Krishnapuram Road 0479-2447266 Kayamkulam 9447659500
Pullikkanakku P.O.
Kayamkulam - 690537
Calicut 9447659500
PUNJAB / CHANDIGARH
Ludhiana 9779044982
Sales Depot Mohali 9417203203
Outside Octroi Post 01765-252875
Vill : Ambemajra Mandi Gobindgarh 9463502875
Mandi Gobindgarh - 147301
Bhatinda 9463200234
MADHYA PRADESH

Sales Depot
AB Road, 53/2 Lasudia More 0731-2802418 Indore 9425904651
Bhourka Compound, Dewas Naka
Indore - 452005
Gwalior 9425904652
Rewa 9425904657
RAJASTHAN

Sales Depot
Village Rajavas, 0141-3205091 Jaipur 9413342024
Near NK Girls College, Sikar Road
Jaipur - 302013
Jodhpur 9413342026
Kota 9413342027
UTTAR PRADESH

Sales Depot
Plot No.79, Lal Kuan 0120-2866653 Ghaziabad 9717096108
G.T. Road
Ghaziabad - 201001

Sales Depot
Behind Modern Service Station
0522-3258317 Lucknow 9415222855
Mohan Lal Gunj
Village Kalli Paschim, Rai Bareilly Road
Lucknow 227305

Sales Depot
11th KM, Gorakhpur - Deoria Bye Pass
Bintolia Road, Jungle Chouri 0551-3094850 Gorakhpur 9453033510
P.O. Jungle Sikri,
Via. MMM Engg. College
Gorakhpur - 273010
Hyderabad Industries Ltd.

Sales Depot
Khasra No.1829, Vishal Complex 0562-2240591 Mathura 9412777580
Nandlalpur, Hathras Road
Agra
Azamgarh 9450577170
Jhansi 9415231747
UTTARAKHAND
Gulati Enterprises
Consignment Agents
Veer Hakiqat Rai Marg 05944-240345
Near Durga Mandir Dharamshala
Rudrapur - 263153
Classic International
Consignment Agents
05944-243050
Subhash Colony, Near Galla Mandi Gate
Rudrapur - 263153
DELHI
New Delhi 9717096104

JAMMU & KASHMIR
Neeraj Enterprises
Consignment Agents
0191-2544588 New Delhi 9717096103
Punjwaktar Road
Jammu - 180001
HARYANA
Faridabad 9717096109
Hissar 9416045889
Karnal 9728882282
WEST BENGAL

Sales Depot
Kolkata 9432018005
Makarsapukur
033-25594593
Kather More on Badu Road
Kolkata 9432018009
Madhyamgram
Kolkata - 700128
Hooghly ( Arambagh ) 9432018007

Sales Depot
0342-2540453 Burdwan 9432018003
Plot No.178 & 149, Mouja Alisha, NH-2
Burdwan
Burdwan 9433018013

Sales Depot Balichak 9432018004
Plot No.517, Gangaramchak 03222-243354
Midnapur ( West ) Balichak 9432018011
P.O. Balichak - 721124

Sales Depot
C/o Kundu Complex 0353-2544767 Siliguri 9432018008
Opp. Siliguri Flour Mill, 2nd Mile
Siliguri
ASSAM

Sales Depot
0361-2303242 Guwahati 9435558863
Lokhracharali, Near Coffee Factory
Guwahati
BIHAR
Sales Depot
Mohalla Govindpur
0612-2452629 Patna 9431137983
Near Walmi Complex
Phulwari Sharif
Patna - 801501

Sales Depot
Haldia Road 06154-246578 Siwan 9431137984
Mahpur
Siwan - 841226

Sales Depot
Basudeopur,
06272-247219 Darbhanga 9431137985
Choudhary Charan Singh Chowk
By Pass Road
Darbhanga - 846004

Sales Depot
06279 235804 Teghra 9431137982
Main Market, Near Dharamshala
At & P.O. - Teghra - 851133
Maa Vaishnav Cement Supplier

Consignment Agents
0621- 2903005 Muzaffarpur 9431137979
Gobra Sahi Chowk
Muzaffarpur
JHARKHAND

Sales Depot
Hazaribagh Road
0651-2543114 Ranchi 9431137792
Kokar
NH - 33
Ranchi - 834009
Dwarka Prasad & Sons

Consignment Agents
0657-2341651 Jamshedpur 9431137790
106, Golmuri Market
Jamshedpur - 831003
Avinash Kumar Verma

Consignment Agents
Kalika Complex 9835160329 Jasidih 9431137981
GT Road, Rajganj Road
Dhanbad
HYDERABAD INDUSTRIES LIMITED

REGIONAL OFFICES
TELEPHONE
ADDRESS LOCATION CONTACT NO.
NO.
HYDERABAD
040-23700601
Sanatnagar
040-23703852 9490164760
Hyderabad - 500018
email: vrp@hil.in, mo@hil.in
FAX:23701227
NEW DELHI
Hyderabad Industries Ltd 011-23313475

Himalaya House, !st Floor
23, Kasturba Gandhi Marg 011-23313476
New Delhi - 110001 9717096101
email: ar@hil.in, deloff@hil.in 011-23313477
FAX:23313702
MUMBAI
022-22021125
96, Bajaj Bhavan 022-22027852
9th Floor, Nariman Point 9987642051
Mumbai - 400021 022-56365901
email: mumoff@hil.in
FAX:22841107
KOLKATA

Birla Building, 11 th Floor
9/1, RN Mukherjee Road 033-22484168
Kolkata - 700001 9432018001
email: sg@hil.in, koloff@hil.in FAX:22205745
KOCHI
Hyderabad Industries Ltd 0484-2369838

2nd Floor, Kannankeri Estate
Shanmugham Road 0484-2373876 9447659400
Kochi - 682031
email: cocoff@hil.in FAX: 2366910
BANGALORE
Hyderabad Industries Ltd 080 - 25635042

No. 474, Shiva's Corner
2nd Floor, 1st Cross, 5th Block,
KHB Colony, Koramangala
Fax - 25635047
Bangalore - 560095
email: banoff@hil.in
CHENNAI
044 - 24804073
Nutech Plaza, New no. 73
044 - 24721341
1st Floor, Arcot Road
Kodambakkam
044 - 24730849
Chennai - 600024
email: cheoff@hil.in
Fax - 24803893
FACTORIES
040 -23703852
Hyderabad Industries Limited
Sanatnagar Fax - 23701227
Hyderabad-500 018 (A.P.)
Fax - 23702400

Sector 25
Faridabad- 121004 (Haryana)

A-49 ,A-50 Industrial Area, 05454 - 273779
Satharia, Dist.Jaunpur. (U.P.)
Fax - 273778
Hyderabad Industries Limited 02526 - 221087

Gatt. No.347, Musarane Village,
Post Office: Met via Kudus, Pin: 421 312, 02526 - 220277
Wada Taluk, Dist: Thane. (MAH)
Fax - 220050

Door No. 2/498
Mulugunathukavu, 0487 - 2201321
Thrissur - (Ker.)
Fax - 2201371

Jasidih-814 142 (Jharkhand ) 9431137981
Fax - 270277

Thimmapur Village 08548 - 257070
Kothur Mandal - 509325
Dist:Mahabubnagar (A.P.) Fax - 257124
Plot No.289, Kondapalli IDA 0866 - 2872623
Krishna District (A.P.)
Fax -2872503

Plot No.72, ND Centre, 06782 - 212012
Somnathpur Industrial Area,via: Muna,
Balasore,- 756 019 ( Orissa ) Fax - 268500

Plot No.31, Main Jaipur Road,
Dharuhera - 122106 (Haryana) 01274 - 242173
Fax - 242113

Kannigaiper Village, 044 - 27629113
Periapalayam Road,
Uthukottai Takuk, Fax; 27629113
Tiruvallur Dist. - 601 102 (T.N.)
ALL INDIA MARKETING NETWORK ( A C SHEETS )
STATE HYDERABAD INDUSTRIES LTD PHONE / FAX NO'S
CORPORATE OFFICE
SANATNAGAR, HYDERABAD - 500018.

ANDHRA PRADESH
Website : www.hil.in
REGIONAL MARKETING OFFICES
040 - 23700601
Sanatnagar, Hyderabad - 500 018 Fax:040 - 23701227
ANDHRA
Andhra Pradesh Fax:040 - 23702400
PRADESH
E-mail : mo@hil.in
Himalaya House, 1st Floor,
23, Kasturba Gandhi Marg 011 - 23313475
NEW DELHI
New Delhi - 110 001 Fax: 011 - 23313702
E-mail : deloff@hil.in, hilmktg@vsnl.com
Birla Building , 11th Floor, 033 - 22484168
9/1, R N Mukherjee Road, 033 - 22105592
W BENGAL
Kolkatta - 700 001. 033 - 22200355
E-mail : koloff@hil.in Fax: 033 - 22205745
96, Bajaj Bhavan,
9th Floor, Nariman Point, 022 - 22021125
MAHARASHTRA Mumbai - 400 021. 022 - 22027852
Maharashtra Fax:022 - 22841107
E-mail : mumoff@hil.in
Nutech Plaza ,
044 - 24804073
New No 73, F-4, 1st Floor, Arcot Road
044 - 24721341
CHENNAI Kodambakkam, Chennai - 600024
Fax:044 - 24730849
Tamilnadu
Fax:044 - 270277
E-mail : cheoff@hil.in
2nd Floor, Kannankeri Estate, 0484 - 2373876
Shanmugham Road , 0484 - 2369838
KOCHI
Kochi - 682031 ( KERALA ) 0484 - 2352181
E-mail : marketing@mbplonline.com Fax:0484 - 2366910
Research Methodology
Research Methodology
• Research Design
Convenience sampling under non-probability sampling method has been
adopted for this study. The total sample size of 100 respondents has been selected
randomly from Belgaum city. All these respondents have been personally met by
the researcher for collecting primary data.
RESEARCH METHODOLOGY:
DATA SOURCE: Primary Data (From questionnaire and personal interaction).
SECONDARY DATA: Organization records.
RESEARCH APPROACH: Survey method.

RESEARCH INSTRUMENT: Questionnaire.
SAMPLE PLAN: Personal Interview
SAMPLE UNIT: People from banglore City.
SAMPLING METHOD: Stratified probability sampling.
SAMPLE SIZE: 100
SOFTWARE USED: Data analysis will be done through SPSS software.
Data collection methods
1. Literature survey: In this method I went through the documents & files
given to me by the company.

2. Observational method: I carried out this method to get the first hand
information. I observed what is carried out in the company and the
respondent’s attitude towards the product.
3. Individual interviews: This is a time consuming method. I personally met
individual respondent & interacted with them about their opinion towards
Deccan Herald. This gave me a clear overview of their attitude towards the
product (H I L ).
Data analysis and interpretations
Results & Discussions with Graphs and Charts
The following results were obtained after conducting the survey which will be
explained with the help of graphs and charts.
. which is the more sellable product in your shop?
.Point of purchase’s displayed for HIL Products

your opinion about HIL Product
. How is the service of HIL?

Does your customer ask for any particular brand?
Time taken by the retailers for
purchase decision (with reference to h i l product
Findings
1. According to retailers it is clear that HIL has got the higher customer
preference in the market than other brands
2. In some places the dealers influenced the customers to buy a certain brand of
, and pushed certain brands which gave them more margins
3. The sales people played a major role, as they have more interactions with the
customers they formed a key factor in pushing a company.s product.
4. The following are the findings, got from the face to face interview with the
retailer with out a structured questionnaire
5. Retailers, when asked about source from which they came to know about the
H I L product
6. 55% of the retailers responded that they came to know about the product
through the launch campaign conducted by the company
7. 23% came to know through distributors.
8. 15% from customer demand.
9. 7% from other retailers and friends.
10. According to retailers it is clear that HILPRODUCT has got the higher customer
preference in the market than other brands.
11. Retailers do influence the customers. choice of brand. From table, it is clear that
more than 30.5% of people take more than 10 minutes with retailer for selecting
HIL PRODUCT.
.
Limitations
During the survey the researcher met with certain obstructions, which became a
barrier for the researchers smooth and easy study, they are as follows:
• While asking the sales of different brands per day, retailers hesitated to give
details of it. Instead gave an approximate detail, which has brought error in the
study.
• Most of the retailers stressed only on higher retail margin than giving other
details.
• The time was an important factor through out the study. At most retail shops,
when approached for survey, respondents were busy with handling customers and
hesitated to give details in front of them.
• Since similar study was not been done IN Banglore city, it created difficulty in collecting
secondary data.
• Major problem arise while tabulating the findings of direct interviews. Since some
of the questions in the interview had to be changed from retailers to retailer
according to situation and based on relevance of question for the study.
• By inquiring about details of customer purchase (whether clubbed with some
other purchase or impulse purchase). The question may have steered respondent
to some other idea of club purchasing and gave irrelevant response to the
question, which didn't provide valid inference in the study and the question was
eliminated later.
• The study was conducted only in Banglore City and hence cautions had to be
exercised while generalizing the result of entire Karnataka market.
Because of the shortage of time only 20 retailers were interviewed during the
study in Banglore City. It is assumed that this sample represents whole
population.
• There is a minimum bias in the response from retailers.
• In spite of the limitations the investigator hopes that the study will yield
dependents and useful results.
Expected contribution from the study
This project has helped me understand the importance andsignificance of consumer perception
and brand preference forpremium branded shirts.as given me exposure to the practical side
of retailing and at the same time enhanced my knowledge byapplying theory learnt in class to
practice.
The project helped me to understand the various parameters whichcustomer looks at while
making a purchase of a shirt.. The variousinfluencing factors while purchasing , the different
brands whichpeople purchased
BIBLIOGRAPHY
Textbooks
MARKETING MANAGEMENT- PHILIP KOTLER

THE RETAIL MARKETING MANAGEMENT- PHILIP KOTLER
WEBSITES:
www.Google.com
QUESTIONNAIRE
HET S
INSTITUTE OF MANAGEMENT STUDIES
Respected sir/madam,
I vijaykumar.m student of ims college of mba conducting A project titled “a study on

Retailers perception on Hyderabad industries limited” in partial fulfillment of the
requirement of the mba curriculum of IIBM university i request you to help me in
completing the project by answering the enclosing questionnaire
QUESTIONNAIRE
1. Area name ……………………………….
2. Your shop Name………………………….
3. Point of purchase’s displayed for HIL Products:
Posters [ ] Display [ ] Pamphlets [ ] Magazines [ ]
4. What are the different types of Bricks?

Normal blocks [ ] Cement Blocks [ ] Aerocon blocks
5 . which is the more sellable product in your shop?

1 ..Seporex ( ) 2. Indiblocks ( ) 3.Aerocon blocks ( ) 4.HAL ( )
6. your opinion about HIL Product ?

1. very Good ( ) 2.Good ( ) 3.Average ( )
7. How is the service of HIL?

a) Excellent b) Very Good c) Good d) Average
8. Do you influence the customer’s choice of brands?

Yes [ ] No [ ]
9. Does your customer ask for any particular brand?

Yes [ ] No [ ]
10. Are the customers aware of various brands of Bricks?

Yes [ ] No [ ]
11. According to you what is the comfortable price range for your customers?
_____________________________________________________________________
_____________
`
12. Are the customers willing to pay extra if the product is of superior quality?
Yes [ ] No [ ]
13. According to you what kind of advertisements works the best
_____________________________________________________________________
_____________
TIME TAKEN BY THE RETAILERS FOR

PURCHASE DECISION (WITH REFERENCE TO H I L PRODUCT
Time Total In percentage
time total
0-5
6-10
11-15
16-20
Date :
Thank you

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HET’S IMS COLLEGE

“A STUDY ON RETAILERS PERCEPTION

Submitted in partial fulfillment of the requirements for the award of

Chapter 1 Rationale for the study 1

Chapter 2 Objective of the study 2-3

Chapter 4 Theoretical Perceptive 19-26

Chapter 5 Research Methodology 27-29

Chapter 6 Data analysis and interpretations 30-84

Chapter 7 Findings 85-89

Chapter 8 Limitations 90-91

Chapter 9 Expected contribution from the study 92-93

This is to certify that the dissertation work

Date: ..................... Signature of guide

I the student studying in MBA Third Tri-semester here by

successfully completed and submitted by me. Under

the guidance of Mr.ShoilNaragundkar Prof, HET’s

INSTITUTE OF MANAGEMENT STUDIES. This is my original

work and has not been submitted earlier to any other

The report is for the fulfillment of the vi th Tri-semester

Matter in this report is based on the data collected by me

A task or project cannot be completed alone. It requires

I express my sincere gratitude to Mr. SohilNaragundkar

This project is an attempt to talk about the Scenario of

Any suggestions to improve are always welcome

RATIOALE for the study

Title of the Project

Objective of the study

Scope of the study

Date of study: june 2010.

To become a global player in building

 Enhance long term shareholder value

 Quick to adapt, change, improve and innovate.

 Provide environment friendly products

 Deliver products and services to meet or exceed

 Foster employee engagement through learning,

 Establish a corporate culture and a set of values

 Implement global best practices in Safety, Health

 Meet our goals on Corporate Social Responsibility

 Moral and Ethical principles

 Integrity and Trust

 Responsibility and Accountability

 Care and Respect

 Fair and Transparent

 Non-Political and non-Bureaucratic

Strong & • Non-

Less noise • Economical

Standard length ( in 1.5,1.75,2.0,2.25,2.5,2.75,3.0

CHARMINAR NEWKOR Corrugated Roofing Sheets are made from Fibre,

These are LARGEST SELLING AC ROOFING SHEETS IN INDIA,

IS: 3007 - 1999 Code of practice for

IS: 1626 (Part3) 1994 - Roofing fittings.

Newkor sheets are economical, Incombustible, robust, light-weight, easy to

• Warehouses & • Cooling

• Poultry farms, • Cinema

1050 & side lap)

(for slopes not less 150 running metre of 12.69

than 18°) mm sheet Kgs.

unsupported mm Transmittance: "U" W/m²

NOTE: 1) Dimensions given above are subjected to tolerances as per IS-459

1. For fixing left to right start with

2. The first sheet is laid at the eaves,

3. Determine the overhang at eaves

4. Next, fix sheet 'B' which is mitred at