The purpose of this poster is to suggest the

Obviously the main colour used in this poster is

themes of the film and also the narrative. The The main image of the poster is dozens of men
red which refers to blood, violence and anger. This
tag line is used to make the audience think who are shown in a graffiti style. This image
reflects that the film is about the ‘firm’ culture
‘what else you gonna do on a Saturday?’ .The suggests violence as they are posturing with
amongst fans on a Saturday. Red sets the mood
narrative of the film is about ‘the football clenched fists. Also there a few spots of black
before the film has started that violence is an
factory’. So overall the purpose is to make sure splatters which look like blood splashes. This
integral part of the storyline.
the audience know football and violence is image shows a ‘firm’ with a group of hooligans
involved. ready to fight to maintain their status.

The font of the title, ‘the football factory’ is in

capitals but with letters that have lines
through them. This suggests lines on football
This poster gives a clear message
pitch as well as fractured bones that might
of the films narrative through
happen from the fighting. The colour white is
image and especially colour. The
bold and stands out against the red. Also
tag line is very effective in
white might portray the bones that are
summarising the attitude of the
broken.
characters in the movie. Overall
this poster is excellent in selling
the film to its intended film
because of the mentioned
The tag line of the film, ‘what else you gonna factors.
do on a Saturday?’ is a reference to football as
most professional matches are played on a
Saturday afternoon. As there is a suggestion of
violence in the poster, the tag line is stating
fighting is the only exciting thing to do on a
Saturday. This gives the audience (which is
males mainly who like football) an insight that
the characters choose to fight. The use of
‘Gonna’ is slang and represents a regional
accent, most probably London where football
firms are most prominent.