Introduction

on
automobile
sector--
Industry Player
27.50%

35.60%
16%

7%

9.50%
Benefits of two wheelers :-
Two-wheelers are the most popular
and highly sought out medium of
transport in India. The trend of owning
two-wheelers is due to its-

•Economical price

•Safety

•Fuel-efficient

•Comfort level
Hero Honda Motors Limited was o r
ad
established in 1984, as a joint venture
mb ass
between India's Hero Group (world's nd A
largest bicycle manufacturers) and Bra thik Roshan
Hri
Japan's Honda Motor Company.

the chairman
and
managing
director
of this
Company.

Shri Brijmohan Lall Munjal

 “Bajaj Auto Ltd”
Since 1986, there is a technical tie-
up of Bajaj Auto Ltd. with Kawasaki
Heavy Industries of Japan to
manufacture state-of-art range of
latest two-wheelers in India.
Bajaj Auto
continued to be
India’s largest
exporter of two
wheelers.

Kawasaki Ninja
 Suzuki
Motors

In 1954 the company introduced a second motorcycle and changed

its name to Suzuki Motor Company, Ltd. (Suzuki).
In 1985, American Suzuki opened its
automotive division and was the first
manufacturer in the United States Compact
Utility Vehicle.
Suzuki may also apply sales
promotion activities to the
following groups to achieve its
goal of selling designated number
of Samurai. These are: Promotion
to consumer targets: consumers
may be offered free servicing for
certain time period, or some gifts
 Ducati
was acquired by Cagiva Group in
In order to attain these goals,
1983.
Ducati broadened its product
portfolio, restructured and
strengthened its distribution
network, focused on developing
the brand name, and tried to raise
production efficiency.
Ducati kept upgrading its existing
motorcycles through design and
technical innovations.
In order to maximizing retail sales
and getting closer to the customers,
Ducati products were selling
Worldwide via independent privately
owned dealers as a global brand.
 Strategies of two wheeler sector

Female
Male

Shape
After sales Color-option
Seravices Style
CONCLUSION