www.michigandaily.

com Oct 1, 2010 - Oct 31, 2010

Dashboard Comparing to: Oct 1, 2009 - Oct 31, 2009
Previous: Visits Visits

30,000 30,000

15,000 15,000

0 0

Oct 4 Oct 11 Oct 18 Oct 25

Site Usage

321,881 Visits 55.26% Bounce Rate

Previous: 271,495 (18.56%) Previous: 52.62% (5.02%)

854,515 Pageviews 00:02:48 Avg. Time on Site

Previous: 790,389 (8.11%) Previous: 00:03:02 (-7.46%)

2.65 Pages/Visit 47.40% % New Visits

Previous: 2.91 (-8.81%) Previous: 44.99% (5.35%)

Visitors Overview Map Overlay

Previous: Visitors Visitors

20,000 20,000

10,000 10,000

0 0

Oct 4 Oct 11 Oct 18 Oct 25

Visitors
181,846 Visits
0 297,353

Traffic Sources Overview

Referring Sites
124,321.00 (38.62%)
Search Engines
121,431.00 (37.73%)
Direct Traffic
75,354.00 (23.41%)
Other
775 (0.24%)

1 Google Analytics
 Content Overview

Pages Pageviews % Pageviews

Oct 1, 2010 - Oct 31, 2010 193,334 22.62%

Oct 1, 2009 - Oct 31, 2009 164,364 20.80%

% Change 17.63% 8.80%

/section/sports

Oct 1, 2010 - Oct 31, 2010 28,116 3.29%

Oct 1, 2009 - Oct 31, 2009 31,028 3.93%

% Change -9.39% -16.19%

/section/news

Oct 1, 2010 - Oct 31, 2010 12,248 1.43%

Oct 1, 2009 - Oct 31, 2009 11,190 1.42%

% Change 9.45% 1.24%

/content/armstrong-says-he-will-not-back-down-criticism

Oct 1, 2010 - Oct 31, 2010 11,559 1.35%

Oct 1, 2009 - Oct 31, 2009 0 0.00%

% Change 100.00% 100.00%

/content/u-president-community-supports-msa-president-chris-

Oct 1, 2010 - Oct 31, 2010 11,038 1.29%

Oct 1, 2009 - Oct 31, 2009 0 0.00%

% Change 100.00% 100.00%

2 Google Analytics
www.michigandaily.com Oct 1, 2010 - Oct 31, 2010
Visitors Overview Comparing to: Oct 1, 2009 - Oct 31, 2009
Previous: Visitors Visitors

20,000 20,000

10,000 10,000

0 0

Oct 4 Oct 11 Oct 18 Oct 25

181,846 people visited this site

321,881 Visits
Previous: 271,495 (18.56%)

181,846 Absolute Unique Visitors

Previous: 147,772 (23.06%)

854,515 Pageviews
Previous: 790,389 (8.11%)

2.65 Average Pageviews

Previous: 2.91 (-8.81%)

00:02:48 Time on Site

Previous: 00:03:02 (-7.46%)

55.26% Bounce Rate

Previous: 52.62% (5.02%)

47.40% New Visits

Previous: 44.99% (5.35%)

Technical Profile

Browser Visits % visits Connection Speed Visits % visits

Internet Explorer Cable

Oct 1, 2010 - Oct 31, 2010 110,847 34.44% Oct 1, 2010 - Oct 31, 2010 137,134 42.60%

Oct 1, 2009 - Oct 31, 2009 110,173 40.58% Oct 1, 2009 - Oct 31, 2009 106,735 39.31%

% Change 0.61% -15.14% % Change 28.48% 8.37%

Firefox T1

Oct 1, 2010 - Oct 31, 2010 97,629 30.33% Oct 1, 2010 - Oct 31, 2010 91,067 28.29%

Oct 1, 2009 - Oct 31, 2009 94,340 34.75% Oct 1, 2009 - Oct 31, 2009 61,770 22.75%

% Change 3.49% -12.71% % Change 47.43% 24.35%

3 Google Analytics
Safari Unknown

Oct 1, 2010 - Oct 31, 2010 68,776 21.37% Oct 1, 2010 - Oct 31, 2010 44,002 13.67%

Oct 1, 2009 - Oct 31, 2009 52,718 19.42% Oct 1, 2009 - Oct 31, 2009 57,593 21.21%

% Change 30.46% 10.04% % Change -23.60% -35.56%

Chrome DSL

Oct 1, 2010 - Oct 31, 2010 42,735 13.28% Oct 1, 2010 - Oct 31, 2010 43,427 13.49%

Oct 1, 2009 - Oct 31, 2009 10,578 3.90% Oct 1, 2009 - Oct 31, 2009 39,281 14.47%

% Change 304.00% 240.76% % Change 10.55% -6.75%

Opera Dialup

Oct 1, 2010 - Oct 31, 2010 1,074 0.33% Oct 1, 2010 - Oct 31, 2010 5,549 1.72%

Oct 1, 2009 - Oct 31, 2009 627 0.23% Oct 1, 2009 - Oct 31, 2009 3,992 1.47%

% Change 71.29% 44.48% % Change 39.00% 17.24%

4 Google Analytics
www.michigandaily.com Oct 1, 2010 - Oct 31, 2010
Traffic Sources Overview Comparing to: Oct 1, 2009 - Oct 31, 2009
Previous: Visits Visits

30,000 30,000

15,000 15,000

0 0

Oct 4 Oct 11 Oct 18 Oct 25

All traffic sources sent a total of 321,881 visits

23.41% Direct Traffic Referring Sites

124,321.00 (38.62%)
Previous: 26.55% (-11.82%)
Search Engines
121,431.00 (37.73%)
38.62% Referring Sites Direct Traffic
75,354.00 (23.41%)
Previous: 39.39% (-1.95%)
Other
775 (0.24%)
37.73% Search Engines
Previous: 34.00% (10.95%)

Top Traffic Sources

Sources Visits % visits Keywords Visits % visits

google (organic) michigan daily

Oct 1, 2010 - Oct 31, 2010 103,983 32.30% Oct 1, 2010 - Oct 31, 2010 18,791 15.47%

Oct 1, 2009 - Oct 31, 2009 79,434 29.26% Oct 1, 2009 - Oct 31, 2009 15,036 16.29%

% Change 30.90% 10.41% % Change 24.97% -5.00%

(direct) ((none)) andrew shirvell

Oct 1, 2010 - Oct 31, 2010 75,354 23.41% Oct 1, 2010 - Oct 31, 2010 4,127 3.40%

Oct 1, 2009 - Oct 31, 2009 72,074 26.55% Oct 1, 2009 - Oct 31, 2009 0 0.00%

% Change 4.55% -11.82% % Change 100.00% 100.00%

facebook.com (referral) chris armstrong

Oct 1, 2010 - Oct 31, 2010 31,682 9.84% Oct 1, 2010 - Oct 31, 2010 3,503 2.88%

Oct 1, 2009 - Oct 31, 2009 17,147 6.32% Oct 1, 2009 - Oct 31, 2009 0 0.00%

% Change 84.77% 55.84% % Change 100.00% 100.00%

annarbor.com (referral) chris armstrong michigan

Oct 1, 2010 - Oct 31, 2010 10,489 3.26% Oct 1, 2010 - Oct 31, 2010 2,208 1.82%

Oct 1, 2009 - Oct 31, 2009 2,839 1.05% Oct 1, 2009 - Oct 31, 2009 0 0.00%

% Change 269.46% 211.63% % Change 100.00% 100.00%

mgoblog.com (referral) the michigan daily

5 Google Analytics
Oct 1, 2010 - Oct 31, 2010 9,616 2.99% Oct 1, 2010 - Oct 31, 2010 2,172 1.79%

Oct 1, 2009 - Oct 31, 2009 14,093 5.19% Oct 1, 2009 - Oct 31, 2009 2,214 2.40%

% Change -31.77% -42.45% % Change -1.90% -25.42%

6 Google Analytics
www.michigandaily.com Oct 1, 2010 - Oct 31, 2010
Map Overlay Comparing to: Oct 1, 2009 - Oct 31, 2009

Visits
0 297,353

321,881 visits came from 186 countries/territories

Site Usage

Visits Pages/Visit Avg. Time on Site % New Visits Bounce Rate

321,881 2.65 00:02:48 47.47% 55.26%
Previous: Previous: Previous: Previous: Previous:
271,495 (18.56%) 2.91 (-8.81%) 00:03:02 (-7.46%) 45.06% (5.34%) 52.62% (5.02%)

Country/Territory Visits Pages/Visit Avg. Time on % New Visits Bounce Rate

Site

United States

October 1, 2010 - October 31, 2010 297,353 2.72 00:02:54 45.13% 54.12%

October 1, 2009 - October 31, 2009 252,275 2.96 00:03:06 43.32% 51.63%

% Change 17.87% -8.43% -6.87% 4.17% 4.83%

Canada

October 1, 2010 - October 31, 2010 4,703 1.88 00:01:33 81.05% 67.38%

October 1, 2009 - October 31, 2009 3,466 1.99 00:01:38 72.45% 67.74%

% Change 35.69% -5.07% -5.34% 11.88% -0.53%

United Kingdom

October 1, 2010 - October 31, 2010 3,040 1.60 00:01:09 83.62% 74.70%

7 Google Analytics
October 1, 2009 - October 31, 2009 2,030 1.74 00:01:15 81.53% 73.05%

% Change 49.75% -8.44% -7.39% 2.57% 2.26%

China

October 1, 2010 - October 31, 2010 1,582 2.52 00:03:15 44.56% 51.83%

October 1, 2009 - October 31, 2009 886 4.57 00:04:14 54.06% 41.76%

% Change 78.56% -44.85% -23.41% -17.57% 24.12%

Australia

October 1, 2010 - October 31, 2010 1,148 1.47 00:01:21 79.09% 75.78%

October 1, 2009 - October 31, 2009 823 1.65 00:01:08 83.23% 73.88%

% Change 39.49% -11.19% 19.41% -4.97% 2.58%

Germany

October 1, 2010 - October 31, 2010 929 2.14 00:01:53 71.26% 66.95%

October 1, 2009 - October 31, 2009 700 1.98 00:02:08 68.29% 66.71%

% Change 32.71% 8.48% -12.05% 4.35% 0.36%

India

October 1, 2010 - October 31, 2010 695 1.78 00:01:34 77.70% 70.65%

October 1, 2009 - October 31, 2009 465 1.60 00:01:21 89.89% 76.56%

% Change 49.46% 11.21% 16.42% -13.57% -7.72%

France

October 1, 2010 - October 31, 2010 625 1.95 00:02:00 75.84% 68.16%

October 1, 2009 - October 31, 2009 336 1.78 00:01:35 77.98% 70.54%

% Change 86.01% 9.49% 25.56% -2.74% -3.37%

Singapore

October 1, 2010 - October 31, 2010 540 2.16 00:02:22 52.22% 58.52%

October 1, 2009 - October 31, 2009 323 2.35 00:02:21 60.68% 64.71%

% Change 67.18% -8.19% 0.60% -13.94% -9.56%

Saudi Arabia

October 1, 2010 - October 31, 2010 520 3.62 00:02:23 83.08% 76.73%

October 1, 2009 - October 31, 2009 84 1.92 00:01:43 83.33% 73.81%

% Change 519.05% 88.63% 38.44% -0.31% 3.96%

1 - 10 of 186

8 Google Analytics
www.michigandaily.com Oct 1, 2010 - Oct 31, 2010
Content Overview Comparing to: Oct 1, 2009 - Oct 31, 2009
Previous: Pageviews Pageviews

70,000 70,000

35,000 35,000

0 0

Oct 4 Oct 11 Oct 18 Oct 25

Pages on this site were viewed a total of 854,515 times

854,515 Pageviews
Previous: 790,389 (8.11%)

697,508 Unique Views

Previous: 630,292 (10.66%)

55.26% Bounce Rate

Previous: 52.62% (5.02%)

AdSense Performance

514,887 AdSense Page Impressions

Previous: 0 (0.00%)

$429.81 AdSense Revenue

Previous: $0.00 (0.00%)

675,019 AdSense Unit Impressions

Previous: 0 (0.00%)

Top Content

Pages Pageviews % Pageviews

Oct 1, 2010 - Oct 31, 2010 193,334 22.62%

Oct 1, 2009 - Oct 31, 2009 164,364 20.80%

% Change 17.63% 8.80%

/section/sports

Oct 1, 2010 - Oct 31, 2010 28,116 3.29%

Oct 1, 2009 - Oct 31, 2009 31,028 3.93%

% Change -9.39% -16.19%

9 Google Analytics
/section/news

Oct 1, 2010 - Oct 31, 2010 12,248 1.43%

Oct 1, 2009 - Oct 31, 2009 11,190 1.42%

% Change 9.45% 1.24%

/content/armstrong-says-he-will-not-back-down-criticism

Oct 1, 2010 - Oct 31, 2010 11,559 1.35%

Oct 1, 2009 - Oct 31, 2009 0 0.00%

% Change 100.00% 100.00%

/content/u-president-community-supports-msa-president-chris-armstrong

Oct 1, 2010 - Oct 31, 2010 11,038 1.29%

Oct 1, 2009 - Oct 31, 2009 0 0.00%

% Change 100.00% 100.00%

10 Google Analytics