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The Power of Survey Design by Giuseppe Iarossi, THE WORLD BANK Washington, D.C. 2006
120

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Pablo Picasso
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1- QUESTIONNAIRE DESIGN BY IAN BRACE, LONDON & STERLING, VA (2004).

2- ESOMAR HANDBOOK OF MARKET AND OPINION RESEARCH 4TH EDITION.
3- THE POWER OF SURVEY DESIGN BY GIUSEPPE IAROSSI, THE WORLD BANK WASHINGTON,D.C. (2006)
4-SURVEY QUESTIONS - HANDCRAFTING THE STANDARDIZED QUESTIONNAIRE BY JEAN M. CONVERSE, STANLEY PRESSER (1986)
5- THE ART OF ASKING QUESTIONS, BY PAYNE (1951)
6- EXPERIMENTS IN INTERVIEWING TECHNIQUE BY CANNEL, J.B., P.DAVIES, AND B.RICHMAN (1973)
7- SURVEYS BY TELEPHONE : A NATIONAL COMPARISON WITH PERSONAL INTERVIEWS BY GROVES, R.M AND R.L KHAN (1971)
8- CONSTRUCTING EFFECTIVE QUESTIONNAIRE BY ROBERT PETERSON (2000).
9- IMPROVING SURVEY QUESTIONS: DESIGN AND EVALUATION. BY F.J. FLOWER (1995)
10- RESPONSE EFFECT IN SURVEYS: A REVIEW AND SYNTHESIS BY S. SUDNAM AND N.M. BRADBURN (1974)
11- COGNITIVE PROCESS USED BY SURVEY RESPONDENTS TO ANSWER BEHAVIORAL FREQUENCY QUESTIONS BY E.
BLAIR AND S.BURTON (1987) THE JOURNAL OF CONSUMER RESEARCH 14 (2) : 280 88
12- HOW UNCLEAR TERMS AFFECT SURVEY DATA BY F. J. FOWLER PUBLIC OPINION QUARTERLY 56 (2): 21831 (1992).
13- INTRODUCTION TO SURVEY QUALITY BY PAUL P. BIEMER AND LARS E. LYBERG.)2003(
14- WHAT IS A SURVEY ? BY FRITZ SCHEREN (2004)
15- IMPROVING SURVEY QUESTION DESIGN AND EVALUATION BY FLOYD J.FOWLER, JR.(1995)
16- HTTP://WWW.SOCIALRESEARCHMETHODS.NET/
17- HOW TO ASK SURVEY QUESTIONS (2ND EDDETION) BY ARLENE FINK (2002)
18- RESEARCHING CUSTOMER SATISFACTION & LOYALTY BY PAUL SZWARC (MRS) 2005
19- EMPLOYEE RESEARCH: HOW TO MARKET RESEARCH SOCIETY (MRS) PETER GOUDGE (2006)
20- WHY 5 POINT SCALES DONT WORK (AND OTHER PROBLEMS WITH EMPLOYEE SURVEYS) - MARK MURPHY [ACCESSED SEP 2012]
[ONLINE] HTTP://WWW.LEADERSHIPIQ.COM/WP-CONTENT/UPLOADS/2012/01/WHY_5_POINT_SCALES_DONT_WORK.PDF
21- SURVEYING SURVEYS AND QUESTIONING QUESTIONS: LEARNING FROM THE WORLD BANK - BY FRANCESCA RECANATINI,
SCOTT J. WALLSTEN, LIXIN COLIN XU (2000)
22-THE ART OF ASKING BY TERRY J. FADEM (2001) | :
23- GUERRILLA MARKETING RESEARCH BY ROBERT J. KADEN | CH12: WRITING QUESTIONNAIRES
: - 2 -21
)http://www.qou.edu/arabic/researchProgram/researchersPages/ziyad_Al_Jerjawi/constOfTheQuestionnaire.pdf)
. 981 -2
.. : | : -21
131
5041 5890/. . ( ) .
Synovate 8449 8455 8455
Synovate Ipsos Ipsos
.8458
85 8458 . - .
m.sbeai@gmail.com:

Nov 2010 | 1.0
Dec 2010 | 2.0
Sep 2011 | 3.0
June 2013 | 4.0
http://twitter.com/msbeai
http://sa.linkedin.com/in/almohannadalsbeai

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June 2013 | 4.

( )Chick List |22 1

Improving survey question design and evaluation by Floyd J.Fowler, Jr.1995

"Always the beautiful answer who asks a more beautiful

(P. Biemer and Lars E. Lyberg. )2003

| B2B: Business to Bossiness Studies

(F2F) 1 Face to Face .

| CAPI: computer assisted personal interviewing

Computer Assisted Telephone Interviews : CATI

| Open and Close Questions

" "Pre-coded open

| Asking about sensitive topics

| ?Long or Short Question

The art of asking questions, by Payne 1951 page : 136

(Experiments in interviewing technique by Cannel, J.B., P.davies, and B.richman (1973

| ?General or Specific Question

Constructing effective Questionnaire by Robert Peterson (2000).

Gallup polls researches May & June 1945.

)Improving survey question design and evaluation by Floyd J.Fowler, Jr.(1995

| ?Open or Close question

| Aided or Unaided question

)This e.g. from: What is a survey? by Fritz Scheren (2004

Journal of consumer research 14 (2) : 280 - 88

| Double-barreled or compound question

| Filter or Contingency Question

(Validity testing question | (1

""Silence is golden when you can't think of a good answer

Questionnaire Design by IAN BRACE, London & Sterling, VA 2004.

surveys) [Online] http://www.leadershipiq.com/wp-content/uploads/2012/01/Why_5_Point_Scales_Dont_Work.pdf

| Verbal Frequency Scales

/ | Ordinal / Rank order Scale

| Paired Comparisons Scale

) | Constant Sum Scale

% spent on local calls

|Itemized Rating Scale

| Semantic differential scale

912 ()Rensis Likert

()Diagrammatic rating scale

|Graphic rating Scale

| Positioning Statement Scales

| Non comparative Scale

| Itemized Rating Scale

|Loyalty measurement scales

= (%45 = )%1+%2+%2+%1 +% +%( )%1+%1

A lot/ a great deal

About equally positive and negative

Neither like it nor

Neither good, nor bad

Not very Important

Not important at all

) | Internal consistency Reliability

)Improving survey questions: design and evaluation. by F.J. Flower (1995

( Peter, 2006: 90)

()Critical Incident Technique

Done by Engage Research in collaboration with GMI

| Question order Bias

| "Social Desirability Bias "SDB

1- QUESTIONNAIRE DESIGN BY IAN BRACE, LONDON & STERLING, VA (2004).

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