DEFINING THE GAME AUDIENCE

In each of these boxes define the target audience for your game GAME TITLE: CALL OF DUTY

Hobbies/interests Domestic Circumstances Education & ability

-Playing war games -For all round families as in families who -For students such as high
-In the Army have problems , families who don’t have school students , college
-Watches war programmes/films problems e.t.c students , six form students
and university students.

Gender
-Male but some
female

Existing media consumption

-Call Of Duty 2:Big Red One
-Call Of Duty: World At War
-Call Of Duty: BlackOps
-Spider Man
-Dead Rush
-Quantum Of Solace
-Tony Hawk’s Pro Skater 2x
Socio Economic Group Race/ethnicity Spending Power
-Triple Play Baseball
-This game would be fore the -Mainly for white -An affordable game so that
-Die By The Sword
Socio Economic Group D and E. people but other all backgrounds can afford
Group D are for semi-skilled race/ethnicity it after spending their
and unskilled manual works people play it too. money on things that Age
e.g. assembly line workers and pleasure them. -Ranging from the ages
Group E are for no private 16-30
income e.g. students
 EXPLAINING THE GAME’S APPEAL
Explain in the table below what it is that appeals about your game to the
target audience.

FACTOR EXPLANATION OF APPEAL

Entertainment People may use the game to get away from their personal life issues such as
/Diversion arguments. They may also use the game to release anger as in killing people
but in a game world and not in the real world so they don’t get into any sort of
trouble.
Information/ People may use the game to find out information about the time it was set in and
Surveillance how life would be around that time period.

Social Relationships People may use the game to play online and get competitive with other gamers
around the world. They may also talk about the game in school with mates so
show off their achievements and online ranks.

Personal Identity People may use the game to show off there personal identity as in who they are
and why they are that person. They may also find improvements in that person.