Professional Documents
Culture Documents
•Profit Maximization
Revenue maximization
Expenditure control
•Focus on revenue
•Focus on Expenditure
•Fixing responsibility
Inputs and Outputs
Outputs
Inputs WORK
Goods or Srvices
Resources Used
Measured by Cost
Capital
Efficiency and Effectiveness
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Types of Responsibility Centers
•Revenue Centers
•Expenses Centers
•Profit Centers
•Investment Centers
Revenue Budget
Accounting
Legal
Industrial Relations
Human Resource
Research and Development
Most Marketing Activities
General Control Characterstics
Budget Preparation
Incremental Budgeting
Zero Base Budgeting
Cost Variability
Type of Financial Control
Measurement of Performance
Administrative and Support Services
Control Problems
•Difficult to relate results to inputs
•Lack of Goal Congruence
Research and Development Centers
R& D Continuum
•Basic Research, production, Testing
•Amount spent increase Substantially
•Control and Estimation become difficult
Research and Development Centers
R & D Programmes
No scientific way of determining the optimum size of
R&D budget – generally % of sales revenue.
Research and Development Centers
Annual Budget
Preparation of annual budget for R& D is
Difficult exercise
Research and Development Centers
Measurement of Performance
• Compare latest forecast cost with approved amount of active
projects
• Comparisons between actual and budgeted in each responsibility
center
Marketing Centers
Marketing Activities
Logistics Activities
Test Marketing,
transportation, distribution,
Supervision of Sales force,
warehousing, shipping and
delivery, billing and related
Advertising,
credit functions Sales Promotion
Marketing Centers
BUDGET :
• Companies follow marketing budget as a
certain % of sales revenue
• Higher the sales volume higher the budget.
• Spend more to get more.
• Spending justify sales revenue.
Marketing Centers
BUDGET :
• Companies follow marketing
budget as a certain % of sales
BUDGET :
revenue • Historical
• Higher the sales volume higher • Zero Base Budgeting
the budget. • Incremental Budgeting
• Spend more to get more.
• Spending justify sales revenue.
Marketing Centers- control
•Classification Of Expenses
•Budgetary Control
• Functional budgets
• Master budget