Professional Documents
Culture Documents
6.3% 24 25 23 0 18 7
5.8% 24 25 23 0 18 7
0.0% 0 0 0 0 1 0
0.0% 0 0 0 0 10 0
0.5% 0 0 0 0 1 1
0.9% 24 25 23 0 24 19
0.6% 24 24 23 0 23 18
0.3% 24 24 23 0 22 6
2.3% 24 25 23 3 24 22
1.1% 14 16 23 2 24 22
0.3% 17 13 0 0 2 2
0.7% 17 15 0 2 24 18
0.0% 11 6 0 0 0 2
0.0% 7 10 0 1 4 3
0.2% 0 0 0 0 19 2
0.0% 3 2 1 0 24 22
0.0% 0 0 0 0 24 19
0.0% 0 0 0 0 0 0
0.0% 0 0 0 0 0 1
0.0% 0 0 0 0 24 21
0.0% 0 0 0 0 23 20
0.0% 0 0 0 0 21 16
Number of Stores
January January February February March March April April May Round-
Round-1 Round-2 Round-1 Round-2 Round-1 Round-2 Round-1 Round-2 1
23 25
23 25
22 24
23 23
7 4
23 25
23 25
23 25
6 0
23 25
23 25
23 25
23 25
23 25
23 25
23 25
23 20
23 23
23 25
21 23
0 0
0 0
22 21
0 0
7 4
4 4
0 0
0 1
4 1
6 0
6 0
5 0
23 20
21 17
1 19
23 17
0 2
4 1
20 0
22 21
3 0
0 0
2 0
4 9
20 2
16 10
May Round- June June July Round- July Round- September September October October
2 Round-1 Round-2 1 2 Round- 1 Round-2 Round-1 Round-2
Out of Stock Dealers
November November December December January January February February March
Round-1 Round-2 Round-1 Round-2 Round-1 Round-2 Round-1 Round-2 Round-1
March April April May Round- May Round- June June July Round- July Round-
Round-2 Round-1 Round-2 1 2 Round-1 Round-2 1 2
% Nu
September September October October November November December December January
Round- 1 Round-2 Round-1 Round-2 Round-1 Round-2 Round-1 Round-2 Round-1
% Num OSD
January February February March March April April May Round- May Round-
Round-2 Round-1 Round-2 Round-1 Round-2 Round-1 Round-2 1 2
June June July Round- July Round-
Round-1 Round-2 1 2
September September October October
SOAP Round- 1 Round-2 Round-1 Round-2
Brand Variant Segment Category 1084.20 526.72 740.42 550.24
Dove All Premium M Brand 43.60 10.28 23.62 6.14
Pears All Premium M Brand 51.29 23.14 26.06 18.73
Mysore Sandal All Premium M Brand 47.40 14.49 40.17 20.54
Fiama Di Wills All Premium M Brand 4.17 3.45 6.79 12.39
Cinthol(Original) All Mid Premium M Brand 0.00 0.00 0.00 0.00
Liril All Mid Premium M Brand 27.27 4.32 13.32 17.55
Lux International All Mid Premium M Brand 37.71 23.30 8.79 7.07
Vivel Di Wills All Mid Premium M Brand 11.23 11.83 6.98 6.56
Lux All Mid Popular M Brand 49.45 16.15 55.55 21.27
Dettol All Mid Popular M Brand 62.55 6.93 50.07 39.61
Cinthol(MidPop) All Mid Popular M Brand 73.89 7.39 37.35 73.50
Santoor All Mid Popular M Brand 193.64 76.61 198.35 26.13
Hamam All Mid Popular M Brand 15.68 12.51 3.12 26.50
Rexona All Mid Popular M Brand 65.73 30.90 60.39 25.75
Medimix All Mid Popular M Brand 52.69 13.59 32.45 68.38
Vivel All Mid Popular M Brand 65.76 51.89 84.59 37.07
Lifebuoy All Economy M Brand 70.88 43.37 42.85 68.41
Godrej No 1 All Economy M Brand 133.45 83.77 10.28 11.85
Breeze All Economy M Brand 12.85 5.31 5.61 4.84
Nirma All Economy M Brand 0.00 4.28 5.81 8.61
Nima All Economy M Brand 0.00 18.87 3.80 1.55
Superia All Economy M Brand 64.96 56.68 16.94 45.68
Dyna All Economy M Brand 0.00 7.66 7.55 2.14
3.2% 11 13 20 4 5 0 7 9
2.0% 11 13 20 4 5 0 4 7
1.0% 0 0 0 0 0 0 2 3
0.2% 0 0 0 0 0 0 3 2
0.0% 0 0 0 0 0 0 1 1
1.6% 22 23 23 24 24 3 15 11
0.0% 10 7 18 7 8 3 10 10
1.5% 10 6 12 7 6 1 11 6
18.9% 22 23 23 24 24 23 25 24
3.6% 15 16 15 20 21 21 24 20
7.5% 13 17 15 8 11 3 17 13
5.8% 16 13 16 18 13 21 23 16
1.4% 6 5 13 6 7 0 4 3
0.5% 12 10 5 7 12 1 17 12
0.1% 0 0 0 0 0 0 1 3
16.7% 20 19 18 18 21 20 24 22
0.6% 0 0 0 0 0 0 0 3
0.0% 0 0 0 0 0 0 2 3
0.5% 0 0 0 0 0 3 5 1
0.5% 0 0 0 0 0 3 4 8
2.5% 0 0 0 0 0 8 7 9
12.5% 0 0 0 0 0 14 21 20
Number of Stores
January January February February March March April April May Round-
Round-1 Round-2 Round-1 Round-2 Round-1 Round-2 Round-1 Round-2 1
25 25 25 25 25
21 24 21 20 25
20 23 18 23 24
21 18 21 21 24
6 2 3 2 1
19 10 23 19 24
21 24 20 21 25
15 13 14 12 25
13 5 8 14 10
23 23 22 24 25
23 24 23 22 25
5 4 11 11 23
25 25 25 25 25
16 15 21 20 25
19 22 23 22 25
22 21 21 24 24
21 24 24 25 24
21 25 24 24 24
24 24 24 25 24
16 15 15 14 24
8 10 12 12 24
0 2 1 2 11
17 19 21 22 24
1 0 3 1 0
6 2 3 2 1
2 1 2 1 0
5 0 1 1 0
2 0 1 0 1
2 1 0 0 1
13 5 8 14 10
11 5 4 11 9
4 3 8 12 5
21 24 24 25 24
16 18 20 19 24
13 12 17 24 22
11 16 18 17 8
2 4 3 3 0
2 3 2 3 0
0 1 1 0 0
17 19 21 22 24
0 2 1 4 5
0 0 11 15 15
4 3 20 19 20
6 2 1 1 11
2 7 0 0 1
13 15 1 0 0
May Round- June June July Round- July Round- September September October October
2 Round-1 Round-2 1 2 Round- 1 Round-2 Round-1 Round-2
Out of Stock Dealers
November November December December January January February February March
Round-1 Round-2 Round-1 Round-2 Round-1 Round-2 Round-1 Round-2 Round-1
March April April May Round- May Round- June June July Round- July Round-
Round-2 Round-1 Round-2 1 2 Round-1 Round-2 1 2
% Nu
September September October October November November December December January
Round- 1 Round-2 Round-1 Round-2 Round-1 Round-2 Round-1 Round-2 Round-1
% Num OSD
January February February March March April April May Round- May Round-
Round-2 Round-1 Round-2 Round-1 Round-2 Round-1 Round-2 1 2
June June July Round- July Round-
Round-1 Round-2 1 2
September September October October
SOAP Round- 1 Round-2 Round-1 Round-2
Brand Variant Segment Category 932.70 796.35 765.77 563.97
Dove All Premium M Brand 9.32 8.50 16.59 1.87
Pears All Premium M Brand 27.57 24.15 28.11 19.53
Mysore Sandal All Premium M Brand 18.21 18.24 23.94 6.60
Fiama Di Wills All Premium M Brand 0.00 0.00 0.81 0.15
Cinthol(Original) All Mid Premium M Brand 0.00 0.00 0.00 0.00
Liril All Mid Premium M Brand 9.40 9.66 9.86 4.95
Lux International All Mid Premium M Brand 16.32 11.40 2.84 11.41
Vivel Di Wills All Mid Premium M Brand 4.15 3.42 5.22 1.50
Lux All Mid Popular M Brand 114.98 80.41 37.32 33.90
Dettol All Mid Popular M Brand 85.40 81.99 77.34 69.49
Cinthol(MidPop) All Mid Popular M Brand 25.31 19.58 48.26 18.03
Santoor All Mid Popular M Brand 339.31 285.34 302.48 250.60
Hamam All Mid Popular M Brand 3.76 3.29 3.42 1.18
Rexona All Mid Popular M Brand 69.86 76.30 43.57 36.21
Medimix All Mid Popular M Brand 28.99 19.13 27.54 15.56
Vivel All Mid Popular M Brand 23.58 19.61 12.06 12.34
Lifebuoy All Economy M Brand 107.82 93.41 93.02 48.57
Godrej No 1 All Economy M Brand 22.21 16.45 27.20 20.14
Breeze All Economy M Brand 0.35 0.31 0.70 1.94
Nirma All Economy M Brand 0.00 0.00 0.00 0.00
Nima All Economy M Brand 0.00 0.00 0.00 0.00
Superia All Economy M Brand 26.18 25.18 5.50 10.02
Dyna All Economy M Brand 0.00 0.00 0.00 0.00
0.0% 1 2 2 2 2 1 0 0
0.0% 1 2 2 2 2 1 0 0
0.0% 0 0 0 0 0 0 0 0
0.0% 0 0 0 0 0 0 0 0
0.0% 0 0 0 0 0 0 0 0
0.1% 22 23 24 24 19 2 8 8
0.0% 8 8 7 7 4 1 6 5
0.1% 5 5 6 6 6 2 7 6
3.5% 22 23 24 24 19 8 20 17
1.6% 12 13 16 17 12 4 13 11
1.7% 14 12 10 10 8 1 13 13
0.2% 15 17 15 13 13 7 17 13
0.0% 1 1 0 0 1 0 0 2
0.0% 8 8 4 3 3 2 7 5
0.0% 0 0 0 0 0 0 0 0
1.6% 18 18 18 19 15 3 16 15
0.0% 0 0 0 0 0 0 0 0
0.0% 0 0 0 0 0 0 0 0
0.2% 0 0 0 0 0 0 3 1
0.0% 0 0 0 0 0 1 5 5
0.1% 0 0 0 0 0 0 5 6
1.4% 0 0 0 0 0 2 14 10
Number of Stores
January January February February March March April April May Round-
Round-1 Round-2 Round-1 Round-2 Round-1 Round-2 Round-1 Round-2 1
23 23 23 23 20
12 13 15 15 15
20 16 20 21 17
14 10 9 6 7
0 0 0 0 0
17 0 0 0 0
18 14 15 15 12
17 20 18 18 17
9 3 3 3 3
22 20 22 23 19
22 18 20 19 18
9 22 22 23 18
23 23 23 23 20
5 0 0 0 0
20 23 23 23 20
20 21 21 22 19
20 17 20 19 10
23 23 23 23 20
21 19 19 23 17
1 0 0 1 0
0 0 0 0 0
0 0 0 0 0
18 20 20 20 17
0 0 0 0 0
0 0 0 0 0
0 0 0 0 0
0 0 0 0 0
0 0 0 0 0
0 0 0 0 0
9 3 3 3 3
8 3 3 3 2
6 3 3 3 3
20 17 20 19 10
13 5 10 6 2
15 14 18 16 9
15 8 9 7 4
2 0 0 0 0
6 0 1 0 0
1 0 0 0 0
18 20 20 20 17
0 0 3 2 3
1 0 2 2 1
4 1 20 20 17
6 3 1 1 1
3 3 0 0 0
16 20 0 0 0
May Round- June June July Round- July Round- September September October October
2 Round-1 Round-2 1 2 Round- 1 Round-2 Round-1 Round-2
Out of Stock Dealers
November November December December January January February February March
Round-1 Round-2 Round-1 Round-2 Round-1 Round-2 Round-1 Round-2 Round-1
March April April May Round- May Round- June June July Round- July Round-
Round-2 Round-1 Round-2 1 2 Round-1 Round-2 1 2
% Nu
September September October October November November December December January
Round- 1 Round-2 Round-1 Round-2 Round-1 Round-2 Round-1 Round-2 Round-1
% Num OSD
January February February March March April April May Round- May Round-
Round-2 Round-1 Round-2 Round-1 Round-2 Round-1 Round-2 1 2
June June July Round- July Round-
Round-1 Round-2 1 2
September September October October
SOAP Round- 1 Round-2 Round-1 Round-2
Brand Variant Segment Category 3356.67 2155.80 5247.53 5223.73
Dove All Premium M Brand 267.08 137.74 384.46 333.83
Pears All Premium M Brand 255.62 144.91 303.95 291.54
Mysore Sandal All Premium M Brand 1.06 1.32 31.99 70.66
Fiama Di Wills All Premium M Brand 134.89 94.41 160.15 496.16
Cinthol(Original) All Mid Premium M Brand 0.00 0.00 0.00 0.00
Liril All Mid Premium M Brand 110.02 53.26 211.83 137.52
Lux International All Mid Premium M Brand 210.39 180.91 323.73 351.05
Vivel Di Wills All Mid Premium M Brand 159.48 131.86 241.53 200.50
Lux All Mid Popular M Brand 227.00 110.07 386.33 365.08
Dettol All Mid Popular M Brand 280.54 200.26 412.65 398.82
Cinthol(MidPop) All Mid Popular M Brand 111.10 67.06 203.69 141.70
Santoor All Mid Popular M Brand 104.05 30.56 169.30 144.04
Hamam All Mid Popular M Brand 95.89 65.40 149.77 187.43
Rexona All Mid Popular M Brand 108.91 59.99 213.41 163.82
Medimix All Mid Popular M Brand 107.66 59.04 162.83 121.35
Vivel All Mid Popular M Brand 408.50 318.87 578.65 626.45
Lifebuoy All Economy M Brand 291.99 174.37 425.06 359.63
Godrej No 1 All Economy M Brand 248.91 152.11 338.21 343.14
Breeze All Economy M Brand 227.37 165.49 398.59 398.09
Nirma All Economy M Brand 1.94 1.31 44.83 81.18
Nima All Economy M Brand 0.34 6.86 106.58 11.06
Superia All Economy M Brand 0.00 0.00 0.00 0.00
Dyna All Economy M Brand 3.96 0.00 0.00 0.68
35.6% 15 22 24 22 24 20 19 18
14.1% 15 22 24 18 23 20 19 18
6.1% 0 0 0 0 0 0 7 5
11.6% 0 0 0 21 24 7 19 13
3.8% 0 0 0 22 24 2 5 7
10.1% 15 23 24 22 24 13 17 18
3.8% 14 12 22 2 23 12 7 18
6.3% 13 16 18 11 23 9 13 17
10.7% 15 23 24 22 24 21 19 20
3.3% 13 14 21 22 23 15 3 18
1.6% 9 12 16 20 23 5 7 18
1.4% 13 17 18 5 23 4 3 12
1.9% 15 16 20 13 23 2 2 10
0.6% 0 2 1 2 24 11 5 10
1.9% 0 0 0 0 0 0 7 10
0.0% 0 0 0 0 23 2 2 7
0.0% 0 0 0 0 0 0 0 0
0.0% 0 0 0 0 0 1 1 0
0.0% 0 0 0 0 0 1 0 0
0.0% 0 0 0 0 0 1 0 4
0.0% 0 0 0 0 0 0 0 5
0.0% 0 0 0 0 0 1 1 2
Number of Stores
January January February February March March April April May Round-
Round-1 Round-2 Round-1 Round-2 Round-1 Round-2 Round-1 Round-2 1
23 24 22 24 24
23 22 21 20 21
23 22 21 20 21
17 22 4 5 3
23 22 20 20 13
12 20 21 18 11
22 20 18 18 12
21 22 20 20 13
19 20 17 12 11
23 22 21 20 21
23 22 21 19 20
9 15 7 9 4
22 22 20 18 1
23 22 20 18 3
22 21 18 18 10
23 22 19 19 17
22 20 17 19 12
23 22 20 20 17
3 0 19 15 7
17 20 18 18 2
1 0 3 2 2
0 0 1 1 3
16 19 0 0 0
2 0 8 6 0
23 22 20 20 13
23 22 19 18 13
20 22 13 15 4
22 22 19 16 6
23 21 8 11 1
19 20 17 12 11
18 18 13 12 6
15 13 13 9 10
22 20 17 19 12
15 8 16 16 10
11 5 10 15 5
4 6 3 6 4
5 4 13 9 2
12 16 7 2 4
2 4 10 11 9
16 19 0 0 0
4 7 0 0 0
7 6 0 0 0
5 4 0 0 0
9 16 0 0 0
8 5 0 0 0
6 7 0 0 0
May Round- June June July Round- July Round- September September October October
2 Round-1 Round-2 1 2 Round- 1 Round-2 Round-1 Round-2
Out of Stock Dealers
November November December December January January February February March
Round-1 Round-2 Round-1 Round-2 Round-1 Round-2 Round-1 Round-2 Round-1
March April April May Round- May Round- June June July Round- July Round-
Round-2 Round-1 Round-2 1 2 Round-1 Round-2 1 2
% Nu
September September October October November November December December January
Round- 1 Round-2 Round-1 Round-2 Round-1 Round-2 Round-1 Round-2 Round-1
% Num OSD
January February February March March April April May Round- May Round-
Round-2 Round-1 Round-2 Round-1 Round-2 Round-1 Round-2 1 2
June June July Round- July Round-
Round-1 Round-2 1 2
September September October October
SOAP Round- 1 Round-2 Round-1 Round-2
Brand Variant Segment Category 3440.20 3045.45 3023.85 2500.82
Dove All Premium M Brand 215.37 195.53 257.30 193.14
Pears All Premium M Brand 145.99 186.45 260.07 195.24
Mysore Sandal All Premium M Brand 42.41 14.19 12.07 10.86
Fiama Di Wills All Premium M Brand 34.04 65.07 120.10 148.82
Cinthol(Original) All Mid Premium M Brand 0.00 0.00 0.00 0.00
Liril All Mid Premium M Brand 35.15 24.70 18.16 17.41
Lux International All Mid Premium M Brand 47.91 54.83 40.07 58.41
Vivel Di Wills All Mid Premium M Brand 189.31 270.79 337.95 239.17
Lux All Mid Popular M Brand 534.26 495.32 474.53 371.49
Dettol All Mid Popular M Brand 335.76 278.77 252.26 175.73
Cinthol(MidPop) All Mid Popular M Brand 43.84 33.46 20.79 16.58
Santoor All Mid Popular M Brand 129.82 45.76 22.26 26.93
Hamam All Mid Popular M Brand 58.53 43.64 24.94 22.70
Rexona All Mid Popular M Brand 52.98 37.27 42.84 32.82
Medimix All Mid Popular M Brand 328.72 329.99 268.89 193.98
Vivel All Mid Popular M Brand 0.00 0.00 1.66 5.18
Lifebuoy All Economy M Brand 473.18 448.08 380.97 315.49
Godrej No 1 All Economy M Brand 45.78 7.66 11.09 4.75
Breeze All Economy M Brand 398.40 367.32 323.11 214.51
Nirma All Economy M Brand 37.47 11.56 5.96 11.38
Nima All Economy M Brand 29.45 0.00 13.12 16.63
Superia All Economy M Brand 257.80 133.55 130.26 216.66
Dyna All Economy M Brand 4.05 1.50 5.46 12.94
13.0% 10 18 25 25 24 18 18 25
13.0% 10 18 25 25 24 18 18 25
0.0% 0 0 0 0 0 0 0 0
0.0% 0 0 0 0 0 0 0 0
0.0% 0 0 0 0 0 0 0 0
13.6% 22 25 25 25 25 24 21 25
13.6% 19 25 22 25 25 24 21 25
0.0% 3 0 3 0 0 0 1 0
0.0% 22 25 25 25 25 0 1 0
0.0% 0 0 1 0 0 0 0 0
0.0% 0 0 0 0 0 0 1 0
0.0% 0 0 0 0 0 0 1 0
0.0% 0 0 0 0 0 0 0 0
0.0% 0 0 0 0 0 0 0 0
0.0% 0 0 0 0 0 0 0 0
23.1% 12 16 24 25 19 16 18 22
0.0% 0 0 0 0 0 1 0 0
0.0% 0 0 0 0 0 0 0 0
0.0% 0 0 0 0 0 0 0 0
22.7% 0 0 0 0 0 16 18 22
0.4% 0 0 0 0 0 0 0 0
0.0% 0 0 0 0 0 0 1 0
Number of Stores
January January February February March March April April May Round-
Round-1 Round-2 Round-1 Round-2 Round-1 Round-2 Round-1 Round-2 1
25 25 25 25 24
25 25 25 25 21
25 25 25 25 23
1 0 1 0 6
19 24 6 12 7
20 25 16 14 9
18 16 20 21 21
23 24 25 20 21
24 23 17 16 14
25 25 25 25 22
25 25 21 23 22
0 0 1 0 8
18 21 23 18 6
12 12 15 14 15
20 23 14 16 11
23 24 23 18 15
0 0 0 0 10
24 25 24 23 19
1 0 0 4 1
19 25 25 22 13
3 1 0 1 2
0 0 0 0 0
17 16 20 20 7
2 0 0 0 0
19 24 6 12 7
19 24 6 12 7
0 0 0 0 1
0 0 0 0 1
0 0 0 0 2
24 23 17 16 14
24 23 17 16 11
0 0 0 0 8
0 0 0 0 10
0 0 0 0 2
0 0 0 0 9
0 0 0 0 2
0 0 0 0 2
0 0 0 0 1
0 0 0 0 1
17 16 20 20 7
0 0 20 20 4
0 0 0 0 3
0 0 0 0 5
17 16 0 0 4
2 0 0 0 5
0 0 0 0 1
May Round- June June July Round- July Round- September September October October
2 Round-1 Round-2 1 2 Round- 1 Round-2 Round-1 Round-2
Out of Stock Dealers
November November December December January January February February March
Round-1 Round-2 Round-1 Round-2 Round-1 Round-2 Round-1 Round-2 Round-1
March April April May Round- May Round- June June July Round- July Round-
Round-2 Round-1 Round-2 1 2 Round-1 Round-2 1 2
% Nu
September September October October November November December December January
Round- 1 Round-2 Round-1 Round-2 Round-1 Round-2 Round-1 Round-2 Round-1
% Num OSD
January February February March March April April May Round- May Round-
Round-2 Round-1 Round-2 Round-1 Round-2 Round-1 Round-2 1 2
June June July Round- July Round-
Round-1 Round-2 1 2
September September October October
SOAP Round- 1 Round-2 Round-1 Round-2
Brand Variant Segment Category 173.94 72.83 153.71 232.34
Dove All Premium M Brand 1.45 5.02 6.26 9.47
Pears All Premium M Brand 4.83 2.99 0.17 0.62
Mysore Sandal All Premium M Brand 0.74 0.18 3.52 2.08
Fiama Di Wills All Premium M Brand 0.40 0.69 1.09 1.98
Cinthol(Original) All Mid Premium M Brand 0.00 0.00 0.00 0.00
Liril All Mid Premium M Brand 3.20 5.83 2.38 0.08
Lux International All Mid Premium M Brand 6.83 0.04 1.92 1.71
Vivel Di Wills All Mid Premium M Brand 1.06 0.21 0.47 0.13
Lux All Mid Popular M Brand 60.94 0.17 17.57 44.84
Dettol All Mid Popular M Brand 0.49 19.83 0.66 3.26
Cinthol(MidPop) All Mid Popular M Brand 1.90 1.45 1.29 14.74
Santoor All Mid Popular M Brand 0.77 0.40 0.63 4.48
Hamam All Mid Popular M Brand 1.70 0.09 0.46 0.04
Rexona All Mid Popular M Brand 1.86 1.00 1.50 1.01
Medimix All Mid Popular M Brand 16.52 9.15 2.13 7.95
Vivel All Mid Popular M Brand 8.15 4.12 5.52 2.65
Lifebuoy All Economy M Brand 5.58 6.88 26.13 12.33
Godrej No 1 All Economy M Brand 19.54 5.12 27.91 16.61
Breeze All Economy M Brand 6.10 3.25 14.57 6.17
Nirma All Economy M Brand 5.39 0.48 1.25 6.51
Nima All Economy M Brand 0.65 1.11 4.44 2.71
Superia All Economy M Brand 13.23 4.76 27.93 89.94
Dyna All Economy M Brand 12.62 0.08 5.91 3.03
18.6% 5 5 6 1 2 3 0 1
6.0% 5 5 6 1 2 3 0 1
1.2% 0 0 0 0 0 0 0 1
9.9% 0 0 0 0 0 0 0 0
1.6% 0 0 0 0 0 0 0 0
20.7% 11 13 11 9 10 2 6 4
11.9% 1 2 1 3 3 1 6 4
8.8% 1 2 1 2 0 1 0 0
24.6% 11 13 11 9 10 7 15 10
10.4% 1 3 1 3 2 2 2 0
3.6% 9 6 4 8 5 2 12 9
3.4% 3 1 5 0 1 3 0 1
0.9% 0 1 3 1 2 0 4 2
5.7% 0 0 1 1 0 0 0 0
0.6% 0 0 0 0 0 0 0 1
23.1% 19 21 21 21 20 22 25 24
3.8% 0 0 0 0 0 2 12 7
2.6% 0 0 0 0 0 10 16 10
1.7% 0 0 0 0 0 2 20 19
5.2% 0 0 0 0 0 11 21 22
4.6% 0 0 0 0 0 5 20 19
5.2% 0 0 0 0 0 10 20 20
Number of Stores
January January February February March March April April May Round-
Round-1 Round-2 Round-1 Round-2 Round-1 Round-2 Round-1 Round-2 1
25 25 25 25 25
19 14 12 19 24
22 16 13 21 15
3 3 1 5 5
4 1 4 3 2
15 13 7 5 8
14 12 14 12 22
9 3 7 10 23
2 0 1 2 10
22 14 17 24 24
20 5 11 20 21
4 7 4 0 2
13 7 7 10 11
11 5 7 12 19
17 11 11 12 17
17 11 15 21 22
16 9 9 14 14
24 14 11 22 22
22 17 17 17 23
2 9 15 15 19
0 0 1 5 21
0 0 0 3 5
23 23 24 20 16
0 2 3 11 17
4 1 4 3 2
2 1 0 3 0
0 0 1 0 0
1 0 1 0 0
1 0 2 0 2
2 0 1 2 10
2 0 1 2 9
0 0 1 1 1
16 9 9 14 14
2 1 3 4 1
14 5 6 12 11
0 2 2 3 7
1 0 3 3 2
1 1 3 1 2
0 3 2 2 0
23 23 24 20 16
5 4 11 14 15
13 7 14 13 9
18 14 16 15 5
16 13 18 16 6
18 14 14 12 1
19 10 14 2 0
May Round- June June July Round- July Round- September September October October
2 Round-1 Round-2 1 2 Round- 1 Round-2 Round-1 Round-2
Out of Stock Dealers
November November December December January January February February March
Round-1 Round-2 Round-1 Round-2 Round-1 Round-2 Round-1 Round-2 Round-1
March April April May Round- May Round- June June July Round- July Round-
Round-2 Round-1 Round-2 1 2 Round-1 Round-2 1 2
% Nu
September September October October November November December December January
Round- 1 Round-2 Round-1 Round-2 Round-1 Round-2 Round-1 Round-2 Round-1
% Num OSD
January February February March March April April May Round- May Round-
Round-2 Round-1 Round-2 Round-1 Round-2 Round-1 Round-2 1 2
June June July Round- July Round-
Round-1 Round-2 1 2
September September October October
SOAP Round- 1 Round-2 Round-1 Round-2
Brand Variant Segment Category 1487.09 1211.81 1937.47 1517.88
Dove All Premium M Brand 76.39 131.93 76.36 76.79
Pears All Premium M Brand 69.59 59.08 80.93 78.40
Mysore Sandal All Premium M Brand 44.76 13.62 89.62 76.90
Fiama Di Wills All Premium M Brand 15.40 23.51 30.01 23.97
Cinthol(Original) All Mid Premium M Brand 0.00 0.00 0.00 0.00
Liril All Mid Premium M Brand 83.07 25.62 76.87 68.83
Lux International All Mid Premium M Brand 124.14 103.58 99.75 87.43
Vivel Di Wills All Mid Premium M Brand 44.64 24.82 54.89 41.99
Lux All Mid Popular M Brand 120.13 113.08 143.25 104.92
Dettol All Mid Popular M Brand 81.41 177.75 111.52 120.91
Cinthol(MidPop) All Mid Popular M Brand 78.18 23.64 97.38 94.65
Santoor All Mid Popular M Brand 76.25 57.88 84.26 75.83
Hamam All Mid Popular M Brand 55.76 44.43 81.22 73.80
Rexona All Mid Popular M Brand 71.86 80.34 81.64 77.48
Medimix All Mid Popular M Brand 62.01 26.60 122.96 64.67
Vivel All Mid Popular M Brand 108.09 62.41 109.97 90.09
Lifebuoy All Economy M Brand 138.43 28.40 246.53 45.39
Godrej No 1 All Economy M Brand 46.22 107.52 28.44 112.56
Breeze All Economy M Brand 48.13 26.57 71.76 54.68
Nirma All Economy M Brand 35.55 18.83 46.51 34.19
Nima All Economy M Brand 34.32 23.70 39.57 40.73
Superia All Economy M Brand 43.85 25.07 107.25 36.48
Dyna All Economy M Brand 28.93 13.45 56.76 37.20
4.3% 18 18 21 22 21 21 21 13
3.5% 18 18 21 22 21 21 21 13
0.3% 0 0 0 0 0 0 11 3
0.5% 0 0 0 0 0 0 11 3
0.0% 0 0 0 0 0 0 11 3
2.7% 19 19 22 22 22 20 20 20
1.5% 16 16 20 20 20 20 20 20
1.2% 17 17 20 20 20 20 19 19
6.5% 19 19 22 22 22 21 20 19
1.7% 16 16 19 19 19 19 18 18
0.9% 16 16 20 19 20 20 20 19
1.2% 18 18 21 21 21 21 19 18
1.4% 15 15 18 18 18 18 17 16
0.7% 10 10 13 14 14 13 16 14
0.7% 0 0 0 0 0 0 15 11
7.9% 10 10 11 12 11 11 11 11
0.9% 0 0 0 0 0 8 8 8
1.7% 0 0 0 0 0 8 8 9
0.7% 0 0 0 0 0 10 9 8
0.7% 0 0 0 0 0 9 10 11
1.4% 0 0 0 0 0 10 10 9
2.5% 0 0 0 0 0 9 9 9
Number of Stores
January January February February March March April April May Round-
Round-1 Round-2 Round-1 Round-2 Round-1 Round-2 Round-1 Round-2 1
24 25 25 24 24
23 23 24 17 16
23 24 24 11 9
22 23 23 14 14
9 13 19 7 8
24 24 23 15 14
22 20 22 10 8
23 22 23 14 13
19 21 21 6 7
22 25 25 19 18
24 25 22 16 14
2 1 3 13 11
23 24 23 13 13
23 24 24 12 13
23 24 24 12 12
24 24 23 17 16
19 21 22 9 9
24 25 25 16 15
23 23 22 11 12
20 21 21 8 10
17 17 18 3 4
17 18 17 3 3
12 10 10 3 3
17 19 19 4 5
9 13 19 7 8
8 13 19 5 6
2 2 0 6 5
2 2 0 5 4
2 2 0 3 2
19 21 21 6 7
19 20 21 5 6
18 20 20 6 7
19 21 22 9 9
17 20 21 5 5
18 20 20 6 7
19 21 21 5 5
18 19 18 4 5
15 19 17 5 3
12 19 7 2 2
12 10 10 3 3
8 8 9 3 3
8 7 9 3 2
10 8 9 3 2
10 8 9 2 2
10 10 8 2 2
9 9 8 2 2
May Round- June June July Round- July Round- September September October October
2 Round-1 Round-2 1 2 Round- 1 Round-2 Round-1 Round-2
Out of Stock Dealers
November November December December January January February February March
Round-1 Round-2 Round-1 Round-2 Round-1 Round-2 Round-1 Round-2 Round-1
March April April May Round- May Round- June June July Round- July Round-
Round-2 Round-1 Round-2 1 2 Round-1 Round-2 1 2
% Nu
September September October October November November December December January
Round- 1 Round-2 Round-1 Round-2 Round-1 Round-2 Round-1 Round-2 Round-1
% Num OSD
January February February March March April April May Round- May Round-
Round-2 Round-1 Round-2 Round-1 Round-2 Round-1 Round-2 1 2
June June July Round- July Round-
Round-1 Round-2 1 2
September September October October
SOAP Round- 1 Round-2 Round-1 Round-2
Brand Variant Segment Category 430.30 343.84 564.47 948.27
Dove All Premium M Brand 10.15 8.89 17.14 59.02
Pears All Premium M Brand 10.54 5.59 13.32 8.60
Mysore Sandal All Premium M Brand 13.34 3.65 1.34 30.14
Fiama Di Wills All Premium M Brand 2.64 4.36 0.07 0.96
Cinthol(Original) All Mid Premium M Brand 0.00 0.00 0.00 0.00
Liril All Mid Premium M Brand 9.87 3.58 12.36 17.87
Lux International All Mid Premium M Brand 7.39 3.94 12.45 36.40
Vivel Di Wills All Mid Premium M Brand 12.05 2.07 11.24 38.85
Lux All Mid Popular M Brand 63.51 43.01 50.20 64.66
Dettol All Mid Popular M Brand 29.18 15.30 28.46 22.45
Cinthol(MidPop) All Mid Popular M Brand 9.39 17.71 2.19 9.39
Santoor All Mid Popular M Brand 60.56 10.96 79.66 46.22
Hamam All Mid Popular M Brand 8.72 7.06 28.46 17.05
Rexona All Mid Popular M Brand 3.95 6.56 32.86 56.66
Medimix All Mid Popular M Brand 35.51 5.30 44.54 49.21
Vivel All Mid Popular M Brand 20.28 72.57 51.38 32.79
Lifebuoy All Economy M Brand 59.53 30.83 52.08 69.31
Godrej No 1 All Economy M Brand 15.52 70.00 84.34 142.42
Breeze All Economy M Brand 13.38 5.56 35.10 124.78
Nirma All Economy M Brand 0.00 0.84 2.38 2.62
Nima All Economy M Brand 0.00 0.00 0.00 6.34
Superia All Economy M Brand 42.98 23.43 4.89 111.48
Dyna All Economy M Brand 1.83 2.64 0.00 1.06
91.4% 4 3 2 3 4 13 24 23
10.9% 4 3 2 3 4 13 17 18
66.4% 0 0 0 0 0 0 8 6
1.3% 0 0 0 0 0 0 7 7
12.8% 0 0 0 0 0 0 4 5
26.0% 21 22 21 24 23 18 12 20
13.0% 6 11 15 14 14 6 7 15
13.0% 4 3 6 8 9 13 6 11
23.7% 21 22 21 24 23 19 13 25
5.3% 12 15 4 13 10 10 6 12
6.6% 16 7 6 6 6 5 3 18
3.8% 13 12 1 2 5 4 5 8
5.2% 5 2 0 0 2 3 3 5
2.7% 2 0 0 0 2 5 3 9
0.3% 0 0 0 0 0 3 4
34.1% 18 18 22 20 23 24 24 25
4.2% 0 0 0 0 0 0 0 0
1.7% 0 0 0 0 0 4 1 3
8.5% 0 0 0 0 0 3 8 10
12.7% 0 0 0 0 0 6 13 18
1.8% 0 0 0 0 0 6 2 9
5.2% 0 0 0 0 0 17 15 14
Number of Stores
January January February February March March April April May Round-
Round-1 Round-2 Round-1 Round-2 Round-1 Round-2 Round-1 Round-2 1
25 25 25 25
19 17 15 15
1 0 5 1
6 3 8 3
23 22 22 21
9 9 6 9
11 5 4 7
13 14 14 15
20 17 13 10
25 24 23 23
21 19 16 18
1 1 1 4
21 24 23 20
1 0 8 10
11 11 11 18
14 16 13 12
23 24 20 23
22 22 23 22
19 24 22 22
16 12 20 16
0 0 2 3
0 0 0 0
25 24 23 25
0 0 1 0
23 22 22 21
19 16 14 13
7 4 12 7
5 6 4 4
2 10 7 9
20 17 13 10
9 13 6 2
16 7 7 8
23 24 20 23
6 12 6 15
14 11 7 3
4 10 6 9
12 6 7 6
6 7 5 5
3 3 5 4
25 24 23 25
1 0 13 14
3 4 6 9
6 7 11 12
16 13 13 9
12 6 7 6
20 18 1 3
May Round- June June July Round- July Round- September September October October
2 Round-1 Round-2 1 2 Round- 1 Round-2 Round-1 Round-2
Out of Stock Dealers
November November December December January January February February March
Round-1 Round-2 Round-1 Round-2 Round-1 Round-2 Round-1 Round-2 Round-1
March April April May Round- May Round- June June July Round- July Round-
Round-2 Round-1 Round-2 1 2 Round-1 Round-2 1 2
% Nu
September September October October November November December December January
Round- 1 Round-2 Round-1 Round-2 Round-1 Round-2 Round-1 Round-2 Round-1
% Num OSD
January February February March March April April May Round- May Round-
Round-2 Round-1 Round-2 Round-1 Round-2 Round-1 Round-2 1 2
June June July Round- July Round-
Round-1 Round-2 1 2
September September October October
SOAP Round- 1 Round-2 Round-1 Round-2
Brand Variant Segment Category 1177.66 1035.71 2208.09 1877.13
Dove All Premium M Brand 112.66 73.02 154.68 125.67
Pears All Premium M Brand 64.60 47.82 103.94 80.47
Mysore Sandal All Premium M Brand 20.35 21.01 67.00 32.06
Fiama Di Wills All Premium M Brand 25.35 27.13 43.22 44.89
Cinthol(Original) All Mid Premium M Brand 0.00 0.00 0.00 0.00
Liril All Mid Premium M Brand 23.41 22.82 92.10 69.95
Lux International All Mid Premium M Brand 56.80 60.29 142.62 60.97
Vivel Di Wills All Mid Premium M Brand 76.92 42.29 103.11 127.08
Lux All Mid Popular M Brand 198.68 148.71 257.01 234.40
Dettol All Mid Popular M Brand 110.21 164.12 232.86 234.28
Cinthol(MidPop) All Mid Popular M Brand 55.21 84.63 195.26 135.81
Santoor All Mid Popular M Brand 10.86 3.10 20.64 20.18
Hamam All Mid Popular M Brand 14.77 20.63 54.89 51.43
Rexona All Mid Popular M Brand 16.10 25.98 77.74 59.02
Medimix All Mid Popular M Brand 36.86 44.59 90.28 104.57
Vivel All Mid Popular M Brand 102.19 66.92 169.61 217.42
Lifebuoy All Economy M Brand 123.38 131.31 279.94 195.50
Godrej No 1 All Economy M Brand 34.39 15.93 44.97 31.52
Breeze All Economy M Brand 41.17 17.21 65.55 40.20
Nirma All Economy M Brand 0.33 0.23 1.20 2.87
Nima All Economy M Brand 4.01 13.94 0.37 3.74
Superia All Economy M Brand 0.00 0.00 0.00 0.00
Dyna All Economy M Brand 49.42 4.05 11.10 5.10
20 21 24 23 24 24 24
20 0 0 1 1 0 0
0 0 0 1 3 2 2
1 21 24 21 22 24 24
1 15 16 18 17 17 19
26 26 25 21 21 18 14
25 25 24 20 19 16 12
25 24 21 14 16 12 12
26 26 25 23 25 25 24
25 25 25 21 25 25 24
24 22 25 22 23 20 19
16 18 22 20 22 19 16
6 3 3 6 1 2 2
0 1 0 2 0 0 0
0 0 0 0 0 0 0
0 0 0 1 0 0 0
0 0 0 0 0 0 0
0 0 0 0 0 0 0
0 0 0 0 0 0 0
0 0 0 1 0 0 0
0 0 0 1 0 0 0
0 0 0 1 0 0 0
April April May Round- May Round- June June July Round- July Round- September
Round-1 Round-2 1 2 Round-1 Round-2 1 2 Round- 1
Out of Stock Dealers
September October October November November December December January January
Round-2 Round-1 Round-2 Round-1 Round-2 Round-1 Round-2 Round-1 Round-2
Out of Stock Dealers
February February March March April April May Round- May Round- June
Round-1 Round-2 Round-1 Round-2 Round-1 Round-2 1 2 Round-1
June July Round- July Round- September September October October November November
Round-2 1 2 Round- 1 Round-2 Round-1 Round-2 Round-1 Round-2
% Num OSD
December December January January February February March March April
Round-1 Round-2 Round-1 Round-2 Round-1 Round-2 Round-1 Round-2 Round-1
April May Round- May Round- June June July Round- July Round-
Round-2 1 2 Round-1 Round-2 1 2