NAME AGE OCCUPATION MAXIMUM USERS USER FRIENDLY

A 21 STUDENT NOKIA
B 21 STUDENT NOKIA
C 21 STUDENT RELIANCE
D 24 SERVICE SAMSUNG
E 25 SERVICE NOKIA
F 21 STUDENT SAMAUNG
G 23 SERVICE NOKIA
BRAND USER
NOKIA 28 USER
SAMSUNG 13
RELIANCE 11 NOKIA SAMSUNG RELIANCE O
OTHERS 8
13%

18% 47%

22%

SATISFY WITH CURRENT PHONE

YES 43 SATISFY WITH CURREN
NO 17

NO
28%

Y
7

USER
BRAND FRIENDLY
NOKIA 29
SAMSUNG 15
RELIANCE 10
USER FRIENDLY
OTHERS 6 NOKIA SAMSUNG RELIANCE

10%

17%

25%
 10%

17%

25%

FEATURES BEST 1
battery BEST 1
back-up 21
battery back-up antenna coverage speaker q

antenna
coverage 13
speaker 32%
quality 7 35%

Efficiency 19

12%

22%

BETTER
NETWOR
BRAND K BETTER NETWORK
NOKIA 33
NOKIA SAMSUNG RELIANCE
SAMSUNG 14
RELIANCE 8 8%
OTHERS 5
13%

55

23%

SATISFY
WITH
CURRENT
SERVICES Chart Title
SATISFY WITH CURRENT SERVICES
NO
 Chart Title
YES 37
NO 23 SATISFY WITH CURRENT SERVICES
NO

38%

62%

BETTER
CUSTOME BETTER CUSTOMER S
BRAND R SERVICE
NOKIA SAMSUNG RELIANCE
NOKIA 36
SAMSUNG 14 3%
RELIANCE 8
13%
OTHERS 2

23%
6

SAME
PRICE SAME PRICE BRAN
BRAND BRAND
NOKIA 21 NOKIA SAMSUNG RELIANCE
SAMSUNG 19
RELIANCE 14 10%
OTHERS 6
3
23%

32%
 32%

LESS LESS MAINTAINE

MAINTAI
NENCE NOKIA SAMSUNG RE
BRAND COST
NOKIA 40
SAMSUNG 4 18%
RELIANCE 5
OTHERS 11
8%

7%

EXTRA

BRAND IES
ACCESIOR EXTRA ACCESIO
NOKIA 12 NOKIA SAMSUNG RELIA
SAMSUNG 22
RELIANCE 20 10%
OTHERS 6 20

33%

BEST
BRAND
BRAND IMAGE BEST BRAND IM
NOKIA SAMSUNG RELIA
2%
7%
 BEST BRAND IM
NOKIA 47
NOKIA SAMSUNG RELIA
SAMSUNG 8
2%
RELIANCE 4 7%
OTHERS 1
13%

result analysis
BETTER LESS
USER BETTER CUSTOM SAME MAINTAI EXTRA BEST
FRIENDL NETWOR ER PRICE NENCE ACCESIO BRAND
BRAND USER Y K SERVICE BRAND COST RIES IMAGE
NOKIA 28 29 33 36 21 40 12 47
SAMSUNG 13 15 14 14 19 4 22 8
RELIANCE 11 10 8 8 14 5 20 4
OTHERS 8 6 5 2 6 11 6 1
 USER
SAMSUNG RELIANCE OTHERS

13%

47%

22%

Y WITH CURRENT PHONE

NO
28%

YES
72%

USER FRIENDLY
SAMSUNG RELIANCE OTHERS

10%

7%

48%

25%
 10%

7%

48%

25%

BEST 1
tenna coverage speaker quality Efficiency

35%

22%

TTER NETWORK
SAMSUNG RELIANCE OTHERS

8%

3%

55%

Chart Title
WITH CURRENT SERVICES YES
 Chart Title
WITH CURRENT SERVICES YES

62%

ER CUSTOMER SERVICE
A SAMSUNG RELIANCE OTHERS
3%

13%

3%
60%

AME PRICE BRAND

A SAMSUNG RELIANCE OTHERS

10%

35%
3%

32%
 32%

LESS MAINTAINENCE COST

NOKIA SAMSUNG RELIANCE OTHERS

18%

8%

7%
67%

EXTRA ACCESIORIES
NOKIA SAMSUNG RELIANCE OTHERS

10%
20%

33%

37%

BEST BRAND IMAGE

NOKIA SAMSUNG RELIANCE OTHERS
2%
7%
 BEST BRAND IMAGE
NOKIA SAMSUNG RELIANCE OTHERS
2%
7%

13%

78%

result analysis
50
45
40 result analysis
35 BRAND
30 NOKIA
SAMSUNG
25 RELIANCE
20 OTHERS
15
10
5
0
1 2 3 4 5 6 7 8 9 10 11
 sult analysis
RAND
OKIA
AMSUNG
ELIANCE
THERS