lagna

sara[-
RECEPTION COMMITTEE
Rishal Bhide
Reema Rijhwani

saovaa Ankesh Bhandari

Sahil Gindodia
Prashant Relwani
Vishwas Sanap
Urban Vs Rural
Disadvantages Of Urban
‘N’ number of players

Competition (shaadi.com, simplymarry.com)

Overlapping of customer
 Scope Of Rural
Large market size

1st entrant benefit

Untapped market

Improving life

Increasing literacy rate

Availability of technology (eg. Internet kiosk )

Non Operating Income (eg. Primary data)

 dd i n g
al We
R ur
 Feasibility
On account of –

Cost

Revenue

Location

Target customer

Promotion
 Introduction
Rural vertical of established matrimonial site (e.g. shaadi.com).

Pioneer in rural segment.

Localized Internal website.

Joining hands with traditional players.

 Constraints
Revenue

Resistance to change

Gestation period of Investment

Business risk due to untapped area

Reluctant to pay
Marketing Strategies
Price

Promotio
Place CUSTOMER
n

Product
 Product
Data Collection

• Census, Panchayat, Upadhyay

• Agents, pandits etc.

Formatting Data

• Hard copy format

• Soft copy format

Data Updating

• Password activation
• Data integration
 Place
Maharashtra
• Villages
• Population

Reason
• % Target Audience
 Price
Differential pricing

Volume-based Pricing
 Promotion
Mass weddings / Community weddings

Melas

• Puppet shows

• Mock wedding followed by movie

Posters on inter-village buses

Stall at weddings (aaher)

lagna juaLvaa kpaaT

 Promotion
Events

• Haladi kunku

• Mahapuja

• Mahashivratri

• Nagpanchami

• Pola

• Wat Savitri
lagnaalaa
Aapalao

svaagata