Chevron Hallmark Variations — In priority order and for color reference

Hallmark File Name Color Usage and Applications

Spot Color chevron_c.eps Chevron Blue (PMS 2935) Spot color applications
Chevron Cyan (Process Cyan) primarily for print
Chevron Red (PMS 186)
Chevron Dark Red (PMS 202)

Five Color (4-Color + Spot) chevron_5c.eps CMYK + Process color applications where
Chevron Blue (PMS 2935) a fifth PMS color can be printed

4-Color Process chevron_4c.eps CMYK Process color applications

Hallmark Holding Shape

Spot Color chevron_c_hld.eps Chevron Blue (PMS 2935) Spot color applications when the
Chevron Cyan (Process Cyan) background color or pattern does
Chevron Red (PMS 186) not allow for sufficient contrast
Chevron Dark Red (PMS 202) to the Hallmark

Five Color (4-Color + Spot)
chevron_5c_hld.eps CMYK + Process color applications where
Chevron Blue (PMS 2935) a fifth PMS color can be printed
when the background color or pattern
does not allow for sufficient contrast
to the Hallmark

4-Color Process chevron_4c_hld.eps CMYK Process color applications when

the background color or pattern
does not allow for sufficient contrast
to the Hallmark

One Color Blue chevron_1c._blue.eps Chevron Blue (PMS 2935) One-, two-, and three-color applications
(such as stock certificates and
merchandise)

One Color Gray chevron_1c_gray.eps Black (Grayscale) One-, two-, and three-color applications
(such as Word stationery templates and
merchandise)

Full Color Flat chevron_flat_c.eps Chevron Blue (PMS 2935) Simple spot color applications where
Chevron Cyan (Process Cyan) gradations are not possible (such as
Chevron Red (PMS 186) appliquéd flags and embroidery)
PMS 201

One Color Flat (Large) chevron_flat_w_lg.eps White Simple, large one color applications
where gradations are not possible
chevron_flat_k_lg.eps Black (such as newsprint, glass decals
and embroidery)
chevron_flat_blue_lg.eps Chevron Blue (PMS 2935)

One Color Flat (Small) chevron_flat_w_sm.eps White Simple, small one color applications
where gradations are not possible
chevron_flat_k_sm.eps Black (such as newsprint, glass decals
and embroidery)
chevron_flat_blue_sm.eps Chevron Blue (PMS 2935)

The colors shown here have not been evaluated by
Pantone, Inc. for accuracy and may not match the
PANTONE Color Standards. Consult current PANTONE
Publications for accurate color. PANTONE® is the
property of Pantone, Inc.
Demonstrated above are the approved color combinations for the Chevron Hallmark. No other colors may be used.
Applications refer to a variety of production methods, including offset printing, thermography, etching, silkscreening, etc.
Simple Hallmarks were prepared for production methods that cannot print or handle complex gradients, including embroidery, etching, flexography, etc.
In these variations, the gradients have been simplified or removed altogether. Care should be taken to use the correct Hallmark for the application.

For questions, please contact Identity Help at 866 237 2643 in the US, +1 925 842 2682 internationally, or email corporateid@chevron.com.