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MOBILE PHONES MARKET - AN OVERVIEW

Qty(Lacs) Value(Cr
)
08-09 09-10 10-11 11-12 12-13 08-09 09-10
10-11 11-12 12-13 Comments
Overall Industry Size Mkt Size 926 1000 1080 1166 1260
23000 24150 25358 26625 27957 Value growth of CAGR 5% is net of price
drop and segment mix movement
Growth% 8% 8% 8% 8% 5%
5% 5% 5%
Segment Mix Rs >10k 19 40 49 58 76 3450
4830 5579 5325 5032 Smart Phones to drive the >10k, with focus of gl
obal majors in mobile(Nokia/Samsung/LG) shifting upwards and specialist Smart ph
one brands(Blackberry/Apple/HTC) consolidating further.
Rs 2-10k 444 500 578 642 705 9200
9660 10904 12780 14817
Rs <2k 463 460 454 467 479 10350 9660
8875 8520 8107
Rs >10k % 2% 4% 5% 5% 6% 15% 20%
22% 20% 18%
Rs 2-10k % 48% 50% 54% 55% 56% 40%
40% 43% 48% 53%
Rs <2k % 50% 46% 42% 40% 38% 45% 40%
35% 32% 29%
Brandwise Share Global Brands 722 760 810 840 882
18400 18837 19525 19703 20129 Market to evolve from Nokia vs Rest to
Global vs Indian Brands.
Indian Brands 139 210 270 327 378 3910
5072 5832 6923 7828
Others 65 30 0 0 0 690 242
0 0 0
Global Brands % 78% 76% 75% 72% 70% 80%
78% 77% 74% 72%
Indian Brands % 15% 21% 25% 28% 30% 17%
21% 23% 26% 28%
Others % 7% 3% 3% 1%
Smart vs Regular Smart Phones 19 35 49 58
76 2760 4589 5325 6124 6989 Global brands will fight out in
Smartphones. It will be driven by service providers moving to 3G & focus moving
up from voice to data. Indian brands will take on globalbrands on regular mobil
e phones with India specific offerings
Mobile Phones 907 965 1031 1108 1184 20240
19562 20032 20502 20967
Smart Phones % 2% 4% 5% 5% 6% 12%
19% 21% 23% 25%
Mobile Phones % 98% 97% 96% 95% 94% 88%
81% 79% 77% 75%