The SWOT analysis is a very good tool for making feasibility studies and it

provides data that can help an entrepreneur in deciding whether to push

through with a food undertaking. Likewise, the SWOT analysis gives top
management a sound basis for planning strategies that will make better use
of its strength and opportunities, the ability to cope with potential threats,
and to come up with remedial measures in eliminating or minimizing its
internal weaknesses facing the TIPANAN RESTAURANT.

Strength

• Excellent staff who are highly trained and customer attentive.

• Checking and maintaining customer satisfaction.

• Ensuring customer’s safety.

• Nearby, Hospitals, Church, School, Commercial Establishments and

Terminals.

• Transportation is accessible to the target market.

• New and elegant facilities are available and attractive ambiance exists.

Weakness

• Local competitors.

• A limited marketing budget for mass media advertisement.

Opportunities

• It has a very positive reputation with the buying public due to its
excellent service, quality food, a well maintained facilities and great
ambiance.

• Its prices are competitive.

• The ability to lower variable costs through efficiency gains.

Threats

• Local establishment competitors.

• Competition from other sources of restaurants.

TIPANAN RESTAURANT Menu Offered:

Breakfast:

• Tapsilog

• Longsilog

• Hotsilog

• Tocilog

• Porksilog

• Chicksilog

• Tusilog

• Embosilog

• Pakaplog

Snacks:

• Pancit Canton

• Arroz Caldo

• Tokwa at Baboy

• Lumpiang Prito

• Lumpiang Sariwa

• Turron

• Ginataang Halo – Halo

 • Palabok

Main Dish:

• Chicken

• Adobo

• Fried Chicken

• Tinola

• Pork

• Lechon Kawali

• Paksiw na Pata

• Afritada

• Beef

• Nilaga

• Bistek Tagalog

• Kare – Kare

• Seafood

• Paksiw na Bangus

• Sinigang na Hipon

• Inihaw na Pusit

• Pinaputok na Tilapia

• Ginataang Alimasa
• Dessert:

• Halo – Halo

• Saging Con – Yelo

• Mais Con – Yelo

• Buko Pandan

• Leche Plan

• Fruit Salad

• Pastillas De Leche

• Drinks:

• Bottled Mineral Water

• Soft drinks

• Coke

• Sprite

• Royal

• Sarsi

• Juices

• Pineapple Juice

• Orange Juice

• Ice tea

• Sago’t Gulaman

• Four Seasons

• Shakes

• Mango Shake
 • Melon Shake

• Pineapple Shake

• Buko Shake

• Hot

• Brewed Coffee

• Hot Chocolate

Hot Tea