Abstract

The present completion of course work aims to demonstrate the great deficiency of
liberal professionals in conveying their personal marketing, once that there is a notable
lack of preparation on the part of them, related to the lack of knowledge about the
theme. The objective of this research is to examine the best practices of personal
marketing and to propose a model that enchants all those involved in the research,
thus creating the personal satisfaction of them. The knowledge of the essence of
personal marketing is essential for personal strategic planning, being of extreme
importance in the professional view; a priori was made use of theoretical research and
has added a second time with the field research, which was performed by
questionnaires; after compiling the data were obtained relevant information about the
importance of personal marketing for the liberal professional. The results show what
the degree of importance of personal marketing for the liberal professional, but also to
identify the variables to be worked to maximize the personal marketing in view of the
objectives proposed in this study.

Key words: Personal Marketing. Liberal Professional. Knowledge.