Mapa Conceptual Asignatura Principios de Mercadeo

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Mapa Conceptual Asignatura Principios de Mercadeo

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Componente Diseño Aula Virrual U.de Caldas

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MAPA CONCEPTUAL ASIGNATURA

PRINCIPIOS DE MERCADEO
No Significa Significa
MERCADEO

Vender. Satisfacer Necesidades de un

grupo determinado de clientes,
Comercializar
a través de productos o
Publicitar servicios, empleando procesos
de intercambio
Parte de Basado en

Procesos Eficientes de Mezcla de Mercadeo –

Segmentación Marketing Mix

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