Professional Documents
Culture Documents
ULTRA TECH
CEMENT
BY:
RAUNAK DOSHI
1ST MBA ‘M’
HISTORY
The Aditya Birla Group is the 11th largest cement
producer in the world and the seventh largest in
Asia.
Incorporated on 24 August 2000 as L&T Cement
Limited.
Cement business of Larsen & Toubro Limited
demerged and vested in company in 2004.
Grasim acquired management control in July
2004.
Together with Grasim, one of the largest cement
producers in India.
Name changed to UltraTech Cement Limited with
effect from 14 October 2004.
Narmada Cement Company Limited amalgamated
with UltraTech in May 2006.
PRODUCTS OFFERED
Ordinary Portland cement
Clinker 90.50%
Gypsum 4.00%
Fly ash 5.50%
Gypsum 4%
MISSION
To deliver superior value to our
customers,
shareholders, employees and
society at large.
VISION
To be a premium global
conglomerate with a clear focus on
each business.
Customerization
Quality consistency
Product range
Cost competitiveness
Employee empowerment
STRATEGIES
Cost efficiency
Customer retention
Business redefinition ORGANISATIONAL
Innovation strategies
Financial strategy STRUCTURE
POLICIES AND PROCEDURES FOLLOWED
HR POLICIES OF CEMENT BUSINESS
– Designations
– Perks chart
– Allowances
– Perquisites
– Reimbursements
– Travel
– Other policies
– Retrial
GROUP POLICIES
– car policy for domestic units
– Accident and medical insurance coverage
– Gratuity
GENERAL POLICIES
– Sexual harassment
– Internal recruitment scheme
– Re employment of ex employee
– Retirement age of management cadre
– Employment of near relation
– Dealing in shares of group companies
CODE OF CONDUCT
Various Departments
Finance Department
Marketing Department
PUBLIC RELATION
PERSONAL SELLING
SALES PROMOTIONS
DIRECT MARKETING
MANPOWER PLANNING:
INTERNAL SOURCES EXTERNAL SOURCES
Present employees Campus Recruitment
Walk-ins
Head Hunting
E-Recruitment
Future plans for growth of the
organization.
Aspire to become the top manufacturers in
cement and concrete industry.
To become the leaders in the cement
market.
Plans to bring in value added programs
and services for construction industry.
PAN India operations.
Continuously to look into and improve the
value of stake holders.
-S.V. Patil; Senior Vice-President
Marketing(South)
THANK YOU