Professional Documents
Culture Documents
Dear Respondents.
My name is Arun Chandrasekaran and I am pursuing my MBA course. As part of the curriculum,
required to do a research on the Hyundai car market. I need to ask some important questions in
this regard, and in the process I would be taking some of your valuable time. All information
provided by you shall be used for academic purpose only.
Yes/no
If no go to question 4, or otherwise proceed serial—wise.
3. Do yon think that you would be buying a car in the near future
Yes/no
If no, go to question 12 or otherwise precedes serial wise
4. Which factors do yon think would influence your purchasing decision the most?
Price Financing past financial record brand name
Word of mouth shape and size technical aspect
After sale service any other (please specify).
5. Does the company’s past financial performance affect your final decision?
Newspaper add television ads Hoardings word of mouth any other (please specify)
Characteristics Ranks
Shape
Technology
Price
Finance scheme
Brand image
Interiors
Comfort
Power
Space
10. Do you think that the name Maruti is going to invoke internationalist feelings in the public
and lead to rise in sales?
Yes/No
14. Please write one negative point that you attribute to each of the following models.
PERSONAL IMFORMATION:-
Occupation:-
Student
Self-Employed
Government Servant
Manager
Executive
C.E.O.
Questionnaire
Top of Form
Estate
Sports Car/Cabriolet
SUV
Minivan
Mini Car
Prestige Car
2. What is the price range you are considering?
from £ to £
3. Is there a specific car/model you are interested in? If so what is it?
6. How many passengers would your vehicle typically carry (including driver)?
Only new
1-3 years
3-5 years
1 year
1-3 years
finance
warranty
insurance
11. What is the main purpose of using your car?
(check as many as you wish)
Don't Care
Not wanted
Worth Considering
High Priority
Must Have
13. Performance (sports car like driving capabilities)
Don't Care
Not wanted
Worth Considering
High Priority
Must Have
14. Comfortable Ride
Don't Care
Not wanted
Worth Considering
High Priority
Must Have
15. Luxurious interior (as opposed to simple and functional)
Don't Care
Not wanted
Worth Considering
High Priority
Must Have
16. Reliability
Don't Care
Not wanted
Worth Considering
High Priority
Must Have
17. Excellent fuel economy
Don't Care
Not wanted
Worth Considering
High Priority
Must Have
18. Safety
Don't Care
Not wanted
Worth Considering
High Priority
Must Have
19. Convertible
Don't Care
Not wanted
Worth Considering
High Priority
Must Have
Bottom of Form