VIETNAM UNIVERSITY OF COMMERCE

FACULTY OF ENGLISH

AN INTRODUCTION TO
COMMUNICATION
Questions
• What is communication?
• How is communication important?
• What are characteristics of communication?
• How does communication work?
• What are the approaches of communication?
• How many types of communication?
The definition and importance of communication
Communication Features
Communication Process
Communication Process
• The sender:
sender know why the communication is
necessary and what result is needed.
• A message:
message what need to be communicated
• Encoding:
Encoding the process of taking your message and
transferring it into the proper format for sharing it
with audience.
• The Channel: the method of communication that you
choose (face-to-face, by telephone, or via email)
 Communication Process
• Decoding:
Decoding the process of receiving the message accurately and
requires that your audience has the means to understand the
information you are sharing.
• Receiver:
Receiver receives the message
• Feedback:
Feedback gauges how successful you were at communicating and
offers a chance to adjust your communication process for the future
• Back ground/context:
ground/context relationship with audience, the culture and
general environment
Effective Communication
be understood.
understood
• The message should achieve its intended effect.
effect

be ethical.
ethical
Types of communication based
on Communication Channels
Types of Communication Based on
Style and Purpose