This document provides a table of contents for a book on emerging trends in media management. The book covers topics such as media convergence, industry mergers and expansions, putting customers first, benefits of centralized audience measurement systems, the economics of media diversity, resurgence of radio in India, future of TV advertising, outdoor public service announcements, interactive and mobile advertising, profiles of media companies Star India, doubleclick.com, Carat India, and AOL Time Warner.
This document provides a table of contents for a book on emerging trends in media management. The book covers topics such as media convergence, industry mergers and expansions, putting customers first, benefits of centralized audience measurement systems, the economics of media diversity, resurgence of radio in India, future of TV advertising, outdoor public service announcements, interactive and mobile advertising, profiles of media companies Star India, doubleclick.com, Carat India, and AOL Time Warner.
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This document provides a table of contents for a book on emerging trends in media management. The book covers topics such as media convergence, industry mergers and expansions, putting customers first, benefits of centralized audience measurement systems, the economics of media diversity, resurgence of radio in India, future of TV advertising, outdoor public service announcements, interactive and mobile advertising, profiles of media companies Star India, doubleclick.com, Carat India, and AOL Time Warner.
Copyright:
Attribution Non-Commercial (BY-NC)
Available Formats
Download as DOCX, PDF, TXT or read online from Scribd
1. A New Era of Media Convergence 2. When Size Begets Size 3. Global Media: Labyrinth of Expansions and Mergers 4. Audiences with Attitude: Its Time for Media Companies to Put Customers First 5. Reaching Out 6. Benefits of CAS 7. On the Economics of Media Diversity 8. The Resurgence of Radio in India 9. The Future of TV Advertising 10. The Case for Outdoor PSAs 11. Advergaming: The Future of Interactive Advertising 12. Mobile SMS Advertising: The Emerging Revolution 13. Star India 14. doubleclick.com 15. Carat India 16. AOL Time Warner