WELCOME TO PRESENTATION

SAKET COLLEGE OF MANAGEMENT

2/10/2010 1
 PRESENTATION

PRESENTED BY

KIRTI BAVISKAR 02 MANGESH DONGARE 22

NAMRATA CHAWLA 04 BHUSHAN JOSHI 24

JAGDISH RAJPUROHIT 12 AMEY KORDE 25

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COMPANY CORPORATE OFFICE

Complete Address:-

Head office - COCA-COLA, 71 Macquarie Street , SYDNEY , NSW,

AUSTRALIA, 2000

Share Registry office: - LINK MARKET SERVICES LIMITED

LEVEL 12, 680 GEORGE STREET , SYDNEY , NSW, AUSTRALIA,
2000

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 COMPANY PROFILE

The Coca-Cola Company was originally

established as the J. S. Pemberton Medicine
Company, a co-partnership between Dr. John
Stith Pemberton and Ed Holland.

Dr. John Stith Pemberton for the first time produced the syrup for Coca-Cola on May
8, 1886

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COMPANY PROFILE

The World’s Most Powerful Brand

The company was formed to sell three main products.

1. Pemberton's French Wine of Cola (later known as

Coca-Cola).
2. Pemberton's Indian Queen Hair Dye,
3. Pemberton's Globe Flower Cough Syrup.

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 COMPANY PROFILE
• The Coca-Cola Company is the world's largest beverage company, largest
manufacturer, distributor and marketer of non-alcoholic beverage
concentrates and syrups in the world.

• The Coca-Cola formula and brand was bought in 1889 by Asa Candler who
incorporated The Coca-Cola Company in 1892. Besides its namesake Coca-
Cola beverage, Coca-Cola currently offers nearly 400 brands in over 200
countries or territories and serves 1.5 billion servings each day.

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 COMPANY PROFILE

Interbrand’s Global Brand

Scorecard for 2003 ranked
Coca-Cola the #1 Brand in
the World and estimated its
brand value at $70.45 billion

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BOARD OF DIRECTORS

1. Mr David M Gonski, AC (Chairman, Non Exec. Director)

2. Mr Terry J Davis (Executive Director, Managing Director)
3. Ms Jillian R Broadbent, AO (Non Exec. Director)
4. Mr Wallace Macarthur King, AO (Non Exec. Director)
5. Mr Geoff Kelly (Non Exec. Director)
6. Mr Irial Finan (Non Exec. Director)
7. Mr David Edward Meiklejohn (Non Exec. Director)
8. Ms Catherine Brenner (Non Exec. Director)
9. Ms Nessa O'Sullivan (CFO)
10. Mr Ken McKenzie (CFO)
Company Secretary: - Mr. George Thomas Forster
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 COCA-COLA PRODUCTS AND BRANDS

The Coca-Cola Company offers nearly 400 brands in over 200 countries

• Diet Coke (introduced in 1982), which uses aspartame, a synthetic phenylalanine-based artificial sweetener in place of sugar
• Diet Coke Caffeine-Free
• Cherry Coke (1985)
• Diet Cherry Coke (1986)
• Coke with Lemon (2001)
• Diet Coke with Lemon (2001)
• Vanilla Coke (2002)
• Diet Vanilla Coke (2002)
• Coca-Cola C2 (2004)
• Coke with Lime (2004)
• Aquarius Mineral Water (2004)
• Diet Coke with Lime (2004)
• Diet Coke Sweetened with Splenda (2005)
• Coca-Cola Zero (2005)
• Coca-Cola Black Cherry Vanilla (2006)
• Diet Coca-Cola Black Cherry Vanilla (2006)
• Coca-Cola BlāK (2006)
• Diet Coke Plus (2007)
• Coca-Cola Orange (2007)

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 COCA-COLA INDIA

• Coca-Cola was the leading soft drink brand in India until 1977 when it left
rather than reveal its formula to the government and reduce its equity stake
as required under the Foreign Exchange Regulation Act (FERA) which
governed the operations of foreign companies in India.

• Coca-Cola re-entered India in 1993. The vision of the company is to lead

beverage revolution in the world and provide it’s consumer quality
beverages at affordable price. As on June 2005, Company has 78
manufacturing locations across 24 states of the country.

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 Coca-Cola India President Profile

Atul Singh
President & CEO , Coca-Cola India

Atul Singh took over as the President & CEO, Coca-Cola India from 1st September
2005.
Atul, holds a MBA degree from Texas Christian University.

• Prior to this assignment, Atul Singh was the President of East, Central & South (ECS)
China Division in January 2005.

• Prior to joining Coca-Cola, Atul worked for the Colgate Palmolive Company for 10
years and held several roles including Country General Manager, Nigeria (1995-1998),
CFO then General Manager, Romania (1992-1995) and Finance Manager, USA Body
Care (1990-1992), Prior to Colgate, Atul worked as an Auditor with Price Waterhouse in
New York.

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 PRODUCTS IN INDIA BY
COCA-COLA
• Coca-Cola
• Thums-up
• Fanta
• Limca
• Sprite
• Maaza
• Kinley
• Georgia
• Minute Maid

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 COCA-COLA INDIA

Mission, Vision & Values

mission, vision and values outline who we are, what we seek to achieve, and
how we want to achieve it. They provide a clear direction for our Company
and help ensure that we are all working toward the same goals.

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 COCA-COLA INDIA

Mission, Vision & Values

To Refresh the World...in body, mind, and spirit.

To Create Value and Make a Difference...everywhere we engage.

People: Being a great place to work where people are inspired to be the best they
can be.
Leadership: “The courage to shape a better future”
Passion: “Committed in heart and mind”
Integrity: “Be real”

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 COCA-COLA
FAST COMPETETOR

• PEPSI
• NESTLE
• DABUR

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 Manufacturing Plant Product Process
Manufacturing Process of coca-cola products have different steps, which are
cited below-
• Ingredient Delivery
• Washing and Rinsing
• Mixing and Blending
• Filling
• Capping
• Labeling
• Coding
• Inspection
• Packaging
• Warehousing and delivery

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Product Decausticiser - Process Diagram

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Coca-Cola Product Manufacturing Plant
Layout

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 COMPANY QUALITY PROMISE

Quality Is Our Highest Business

Objective

The Coca-Cola Company exists to

benefit and refresh everyone it
touches. For us, Quality is more
than just something we taste or see
or measure. It shows in our every
action.

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 COMPANY QUALITY PROMISE

Quality Is Our Highest Business

Objective

Golden Peacock National Quality Award 2004

Coca-Cola India Division President, Mr. Sanjiv

The Symbol of Quality
Customer and Consumer
Satisfaction
A Responsible Citizen of the
World  
Gupta received the Golden Peacock National
Quality Award 2004 along with the Coca-Cola
team at the 15th World congress on Total Quality
in Mumbai on January 14, 2005
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 COCA-COLA MARKETING STRATEGIES

Brand Localization Strategy: The Two India’s

1. India A: “Life ho to aisi”
2. India B: “Thanda Matlab Coca-Cola”

Marketing strategy a part of the marketing management process: The marketing management uses marketing
strategies so that they can meet the customer's needs. The marketing strategy involves pricing, advertising,
branding, packaging.
• Some of Coca-Cola’s latest domestic marketing strategies include Coke dominating fountain sales. Thousands
of consumers visit fast-food restaurants every day and Coke feels that it is very important to have the consumer
see and drink their product at such chains as McDonalds, Burger King, and Domino’s Pizza.

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COCA-COLA FINANCIAL REPORT

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 What’s new in Coca-Cola India 2009

Coca-Cola India Launches Fanta Apple

Part of the phased launch, Fanta Apple will be

initially made available to consumers in the two
Southern Indian States of Andhra Pradesh & Tamil
Nadu, followed by a national roll out in the next
two months

the company has also signed up the young and charming Genelia D’Souza of
‘Bommarilu’ ‘Boys’ and ‘Jaane Tu Ya Jaane Na’ fame as the new Fanta Deepak Kaul, Region Vice-President, Hindustan Coca-Cola Beverages Pvt;
Ltd and Venkatesh Kini, VP Marketing Coca-Cola India at the launch of Fanta
Brand Ambassador. Apple

12/08/21 14:54 23
 Customer Service
Overview

Distribution
Product
Service
Support
Call Types CSR
Customer or Repair
Consumer

Customer
Support
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Toxic Pesticides Found in India's Soft Drinks
• NEW DELHI, India, August 5, 2003 (ENS) - Toxic pesticides in concentrations
far higher than permitted by the European Economic Commission have been found
in 12 cold drink brands sold in and around New Delhi.

• The environmental group said, "12 major cold drink brands sold in and around
Delhi contain a deadly cocktail of pesticide residues." Mirinda lemon was named as
the drink with the highest levels of pesticides.

• Centre for Science and Environment (CSE) said its lab tests showed that all
samples, including those of Coke contained residues of four toxic pesticides and
insecticides - lindane, DDT, malathion and chlorpyrifos.

• The CSE soft drinks report can be read in full at:

http://www.cseindia.org/html/cola-indepth/softdrinks_report.pdf

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 Conclusions
The Coca-Cola Company is the world's largest beverage
company, largest manufacturer, distributor and marketer
of non-alcoholic beverage concentrates and syrups in the
world, and one of the largest corporations in the United
States.
In the Year 2007,Companies earning per share growth is
19%, unit case volume growth 6%, net operating revenue
growth 20%, Operating Income growth 15% in
compression to 2006.In the year 2009, Coca-Cola India
launched new product “Fanta-Apple” in the Indian market.

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THANK YOU

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