Organization

The business to be established would be a partnership. Each partner would invest

his/her own share.

Partners Investment
Dizon, Catherine P40,000
Gumabon, Ablyn Catherine P60,000
Laxamana, June Anthony P30,000
Roque, Gilbert P40,000
Sotiangco, Mary Ann P30,000
TOTAL P200,000

The agreed profit/loss sharing would be based on the partner’s initial investment.

Partners Profit/loss share

Dizon, Catherine 20%
Gumabon, Ablyn Catherine 30%
Laxamana, June Anthony 15%
Roque, Gilbert 20%
Sotiangco, Mary Ann 15%
TOTAL 100%

Advantages:

 There would be a greater source of additional capital since there are many
partners.
 More ideas about the business improvements and innovations can be provided by
the partners.
 The partners themselves would be involved in the day-to-day operations, so they
could monitor what’s happening in the business.
 There could be cost savings due to lesser number of employees that would be
needed to be hired.
 Many customers might be captured because of the low price.

Disadvantages:

 There might be disagreements and arguments between the partners.

 There are many competitors in the area.
 Capital is limited.
Management

The partners would be in-charge in the day-to-day operations of the business.

Each will be going to have his/her own schedule in the management of the partnership.

Partners Schedule
Dizon, Catherine MWF dayshift, TThSaSu
nightshift
Gumabon, Ablyn Catherine MWF dayshift, TThSaSu
nightshift
Laxamana, June Anthony Everyday, graveyard
Roque, Gilbert TThSaSu day-shift, MWF
nightshift
Sotiangco, Mary Ann TThSaSu day-shift, MWF
nightshift

Since the business would operate 24 hours/day, 7days/week, and the partners
aren’t available for most of the time, three service crews would be hired for the order
taking, making and serving.

The salaries of the three service crews would depend on their shift schedule,
which is as follows:

Shift Schedule Hourly rate

Day-shift 7am-3pm 30
Night-shift 3pm-11pm 32
Graveyard 11pm-7am 35

Marketing Strategies

Products:

Pricing:

Place:

Promotion

Before commencement of the business:

Leaflets about the opening of the business, and the respective products to be
offered with their respective prices would be spread city-wide.
Grand Opening Day:
 There would be a simple ribbon cutting.
 Free burger for first 20 customers.
 Freebies would be provided for customers who buy in bulk.

Normal operations after opening:

 There would be discounts on bulk orders.