Professional Documents
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date
Documentary report and presentation
On:
Case analysis
Case no. 3
In the title of
CEO as change Agent: David R. Whitwan and Whirlpool
Submitted to:
INDUKAKA IPCOWALA INSTITUTE OF MANAGEMENT
MBA PROGRAMME
CHARUSAT
Company faced some problem such as reduce the market share, price
competition, rising material cost, declining demand, price of major product were
declining at an average rate f 3.4 % per annum. Whitwan realize such problem
and he want to make innovative product. The management also looked at price
as the only way to differentiate its product. The focus of the research and
engineering technician at Whirlpool was on lowering costs and improving
performance through minor product enhancement. Whitwam wanr to all
employee to be creative. In 1999, he started the innovation initiative by inviting
idea from all the employee.
Strategos helped whirlpool to put the necessary infrastructure I place and to use
IT to facilitate the objective and IT used to improve and accelerate the innovation
chain from idea to final product. The employee also enthusiastic about the
various innovation initiative.