Business school of Delhi, 28/1, Knowledge Park –III, Greater Noida – 201306

Dear Sir/Madam,
As the student of BSD, Greater Noida, UP I am conducting a survey on …

“How new packaging affect Consumer buying behavior of ITC products (FMCG).”

Please help me better understand and analyze the topic by completing the survey below.
 Please tick mark the appropriate answer wherever required........
Personal Details

Name: Contact number:

Age (in years): Gender: Male Female

Occupation: a. Business b.Profession c. Service d. Housewife

e. Student f. Any Other (Specify)……………………

Address: ______________________________________________________________________

Questionnaire
1. Did packaging influence you to buy a particular product?

a) Yes b) No c) can’t say

2. Did you paid extra for good packaging of any FMCG products?

a) Yes b) No c) can’t say

3. What is your priority towards packaging while purchasing a product?

a) Protective packaging
b) Eco-friendly packaging
c) Convenience packaging
d) All the above
4. Do you change the FMCG product you purchase as the packaging changes?

a)Yes b) No c) can’t say

5. Does your preference for packaging design change with season?

a)Yes b) No c) can’t say

6. If a new product of ITC with similar attributes and better packaging as the product of your choice is
launched, rate your interest in buying that product?

a) Interested
b) Very interested
c) neutral
d) Not interested
e) Not at all interested

7. Rate the importance of the following factors while choosing the FMCG products.

Particulars No importance Low Neutral Medium High

importance importance importance
Packaging
Quality
Brand name
Discounts
Schemes
Shopping
convenience
Price
Performance

8. Which of the following products of ITC you are most familiar with?

a) Sun feast biscuits

b) Bingo
c) Fiama di wills
d) Classmate copy
e) Aim matchsticks

9. Rate the components of packaging on scale 1-5 from most preferring to less preferring due to which
you attracts towards the purchase of product?

Components Color Shape& Size Material use Text & Graphics Eco friendly

Rating(1-5)

10. While purchasing preserved products what type of packaging do you mostly prefer?
a) Keep product clean & untouched.
b) Keep product in good condition.
c) Provide information regarding ingredients.
d) Preserve food for long /lasting fresher.

……………………………
(Signature of
respondent)
(Thank You for your Cooperation & Time)