Assignment Brief

Unit and Assessment Details

Course Title: HND Business

Unit Name: Marketing planning

Assessor: Mr.Qasim khan
Internal Verifier: Mr. Sajid Fahim

Assessment Title: Compile marketing audits and Examine the main barriers to
marketing planning

Assessment Method: Assignment (Report and presentation)

Assessing in: Group ( 3 to 4 persons)

Date march 17th 2011

Date of Submission april 12th 2011

Outcomes covered 1and 2

appraise the processes and techniques used for

Compile marketing audits auditing the marketing environments .

apply organisational and environmental auditing

techniques in a given situation

Examine the main barriers identify the main barriers to marketing planning
to
suggest how organisations may overcome
marketing planning barriers to

marketing planning
Grading Statement

P1 Explain the processes M1 Make an effective D Evaluate the proccess

and techniques used judgement that how 1 and techniques used
for auditing the will the studied by the studied
organization audit organization for
marketing
the marketing auditing the
environments . environment marketing
environment against
the defined process.
P2 apply organisational
and environmental
auditing techniques
in a given situation

P3 identify the main M2 Make an effective D Suggest

barriers to marketing judgement about 2 recommendations for
planning other possible realistic improvement
marketing barriers and your conclusion
that organization about organization
may undertake and performance
how effectively the
studied organization
dealt with those
barriers.
P4 suggest how
organisations may
overcome barriers to
marketing planning
Purpose and Aim

Marketing is one of the most important business activities that must be planned. It
is, therefore, important for the students to have a thorough understanding of key
issues a company may face while planning for existing and new products. It will
enable the students to evaluate an organization’s ability to develop and launch a
product, and present a marketing plan. The intent is to aid students in learning how
marketing auditing can help managers in identifying the hidden opportunities. The
aim of the assignment is to sharpen the students’ report writing and presentation
skills.

Select any organization of following list:

• Chief Burger
• Outfitters
• Day to Day
• Mobilink
• Confed shool for professional studies
• A2Z Mega Mart
• Bank Alfalah
• U fone
• Jans Arcade
• Mr. Cod.
Tasks for P1

For achieving P1

Describe the nature, purpose and components of Marketing Audit. What is

Marketing Audit Process?

Tasks for P2

Discuss how the studied organization apply environmental auditing techniques to

better deal with the threats and avail opportunities in marketing environment.

Tasks for P3

Discuss marketing barriers and its nature in detail i.e both external and
internal.

Task for p4
a. Discuss how the studied organization may overcome these barriers during
marketing planning .and what techniques the marketing manager apply to
overcome these barriers.

Tasks For M1.

Give your effective judgement that how will the studied organization audit the
marketing environment?
 How successfully the marketing audit is carried out.

Tasks for M2

Give your own opinion that how will the organization over come all the
possible marketing barriers to marketing planning also apply different
analytical tools to best judge the company environment i.e both ( external
and internal).

Tasks for D 1

Give your own evaluation that how much the studied organization succeeded in
auditing the marketing environment

States some of the benefits which the studied organization acquired after
successful audit of the marketing environment.

Tasks for D2

Give your recommendations and suggestions to the studied organization

so that the may better overcome the threats and avail opportunities in the
environment.

General Criteria for Merit and Distinction

• Proper formatting of the report. (Justification of the text and Components like
Table of Contents, List of Figures etc.)

• Proper Binding of the Report

• Very few grammatical/spelling mistakes

• Appropriate and needed figures/graphs etc. to be given

• Proper bibliography and references given

• Usage of Footnotes to explain a term that needs explanation or translation