E-Business And Communication: The E-Revolution in Marketing

Authors

Prof. Shruti Dhabale

Lecturer

Department of Management Studies & Research

Tirpude College of Social Work,

1, Balasaheb Tirpude Marg, civil lines

Nagpur-440001

Cell No: +91 9823670656

Email Id: shrutidhabale@gmail.com

Prof. Ketaki Salankar

Lecturer

Department of Management Studies & Research

Tirpude College of Social Work,

1, Balasaheb Tirpude Marg, civil lines

Nagpur-440001

Cell no:+91 9975048393

Email Id:ketakikane76@gmail.com
Abstract

Marketing as a business function has undergone tremendous change. The advent

of e-marketing has improved the efficiency and minimized the costs of
organization’ marketing , sales and customer service efforts. It has also helped
in increasing the revenues and optimization of customer spending.

It talks about the different modes of E-marketing communication which has

taken a paradigm shift and given a new meaning to marketing and its users. The
emerging E-business and the increasing availability of internet based
communication have all catalysed the entry of organizations in the digital era.
Along with the E-marketing the organizations are also leveraging the internet
not only to market the products worldwide, but, also to improve the smooth
functioning of the marketing activities with the help of the interrelated
departments attached to it.

The paper focuses on e-marketing in detail. It mentions how internet has

transformed the marketing functions, tracing the evolution of marketing from
the age old barter system to the information age.

Key Words: E-marketing, Digital era , Paradigm Shift, Communication