Department: Management Studies

Subject Name: Marketing Management

Faculty: Mr.K.Mohan Kumar

SEM: II

Degree & Year: I MBA

INDUSTRY EXERCISE

“Branding is essential to Wealth Creation”

Analyze the following in the particular international brand

 Profile of the Industry and the brand.

 Challenges & Marketing environment.

 Market coverage of the brand.

 Segmentation, Targeting, Positioning.

 Product (New Product development and PLC & Pricing strategy.)

 Channel of distribution.

 Communication Mix.

 Consumer behavior of the brand.

 CRM

Marks:

Concept: 5 Marks

Presentation: 5 Marks
Production Management – Motivational 1 & 2

Class – I MBA, II Semester

Faculty Name :- Vaishnavi.M

Final Date of Submission :- 20.4.2011 (Question 4)

First Review – 11.3.2011 (Question 1)

Second Review – 31.3.2011 (Question 2)

Final Review – 7.4.2011 (Question 3)

Question:-

Identify a company of your own choice and give detail analysis about it in the required
format

1) Identify and give the blue print of the production layout. By using the learning curve find
out the efficient usage of the resources (Capital, Labour, Material, etc).
2) Identify the inventory control of company and give a detail analysis by using the various
inventory control techniques (LIFO, FIFO, ABC, etc).
3) Identify the Quality Control Measures and give your opnion about the reduction of
wastages.
4) Formulate the Master Production Scheduling for the concern.