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Abstract

The widespread acceptance of vehicles incorporating hybrid technology has been the result
of growing awareness among consumers, governments and car producers that this
technology is here to stay and has to be accepted with open arms. The last decade has
witnessed rapid technological advancements in hybrid vehicles, thereby improving their
efficiency, and the volatile oil prices have also contributed towards a change of mindset,
with more and more motorists opting for the fuel efficient and eco-friendly hybrid car.

The market for hybrid technology types analyzed in this study include Series/Parallel,
Parallel, Two-Mode and Others including Plug-In hybrid type. The report analyses the
market in both in terms of unit sales and market value. Authentic sales analysis has been
conducted for global auto giants such as Ford, General Motors, Honda, Lexus, Mercedes,
Nissan and Toyota. The study also focuses on Key players such as Hyundai, KIA and BYD
F3DM in their respective regions. Sales of Hybrid Electric cars are estimated at 940.3
thousand units in 2010 and are expected to cross the 1 million unit mark in 2011. The
Market for Hybrid Electric cars is expected to register an impressive CAGR of 22.9% during
2006-2015 to reach 2.5 million units by 2015.

The report reviews, analyses and projects the Hybrid Cars market for global and the
regional markets including North America, Japan, Europe, Asia-Pacific and Rest of World.
The regional markets further analyzed for 24 independent countries across North America -
the United States and Canada; Europe - Top 8 countries consisting France, Germany, Italy,
the Netherlands, Spain, Sweden, Switzerland, the United Kingdom and 6 key countries of
Austria, Belgium, Greece, Ireland, Norway and Portugal in Rest of Europe; Asia-Pacific -
Australia, China, India, South Korea, New Zealand, Singapore, Taiwan and Thailand.

As a value addition, the report also includes the key data about the top selling hybrid
models, sights a glance at existing and upcoming hybrid car models and reviews the major
hybrid technologies. Competitive landscape for suppliers of hybrid car components is
included in the study for 89 suppliers comprising A123 Systems, Aisin AW, BAE,
BorgWarner, Cobasys, Denso, Johnson Controls, Robert Bosch and Toshiba.

This 574 page global market report includes 483 charts (includes a data table and graphical
representation for each chart), supported with meaningful and easy to understand graphical
presentation, of the market. The statistical tables represent the data for the global market
in unit sales and value in USD by geographic region, hybrid technology and make/model.
The brief business profiles of 50 key global players and 68 major players across North
America - 9; Japan - 10; Europe - 30; and Asia-Pacific - 19 are included in the report. The
report also includes the list of companies engaged in hybrid cars industry comprising auto
manufacturers, component manufacturers and worldwide industry associations. The list
covers the address, phone numbers and web addresses of 188 companies.

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