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RESEARCH METHODOLOGY
(MGT-516)
QUESTIONNAIRES DESIGN
ON
CONSUMER BRAND PREFERENCE FACTORS OF
PASSENGER CARS
SUBMITTED TO:-
Mr. Lokesh Jasrai
SUBMITTED BY:-
ABHISHEK KUMAR
ROLL NO. – B 57
SECTION – R1003
REG. NO –
11009320
D.O.S -
24/FEB/2011
To help us know your brand preference better, please take a few minutes to
fill out this short questionnaire. Thank you for your help.
Status
Family need
Multi usage
Single usage
Convenience
Brand image
Brand loyal
Income level
Other reasons
Maruti Suzuki
BMW
Honda
Mercedes
Hyundai
Tata
Volkswagen
Chevrolet
Toyota
4. Which Factor affects your Brand preference of cars?
Fuel efficiency
Technology
Newspaper
Internet
Friends
Other sources
Yes
No
Don’t Know.
Discounts
Gifts
Finance scheme
Exchange Scheme
Never before
1 to 3 times
4 to 6 times
7 to 9 times
10 or more times
9. How far away from Car showroom do you live?
10. Indicate the extent to which you disagree or agree with the following Statements. For
each statement, circle “1” if you strongly disagree, circle “7” if you strongly agree, or
circle an appropriate number in between if your feelings are less strong.
Strongly Strongly
Agree
Agree
provide by particular 1 2 3 4 5 6 7
brand is excellent.
reasonable.
satisfactory.
21-25 41-50
26-30 51 or older
Male Female
Agriculture
Business
Government Job
Private Job
Others
Bachelor’s degree
Master’s degree
Doctorate
Married Unmarried
Upto 3 lakh
3 to 6 lakh
6 to 9 lakh