Professional Documents
Culture Documents
Investor Day
20th April 2010
CONFIDENTIAL Copyright@ Malaysian Airline System Berhad 2010. All rights reserved 1
OUR VISION
CONFIDENTIAL Copyright@ Malaysian Airline System Berhad 2010. All rights reserved 2
THE PSS PROGRAMME
Reservations Ticketing Departure Control
Improvements to the Adoption of an industry Adoption of customer-
existing Reservation standard ticketing platform friendly and cost-efficient
Facility, and a host of to achieve 100% eTicketing check in and boarding
options to enable business capability in order to meet processes at the airport.
process enhancement and IATA’s deadline in Dec 07.
revenue generation
capabilities.
CONFIDENTIAL Copyright@ Malaysian Airline System Berhad 2010. All rights reserved 3
PRE PSS ERA
Legacy Paper
System Ticket
Counter Hassle
Check-in
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PSS PHASE 1 (2006-2008)
2007
Completion of Airport Departure Control
System (DCS) migration to SITA DCS in Oct
2007.
2008
Achieved 100% eTicketing (May 2008) in
compliance with IATA mandate
Established Interline eTicketing connection
with 98% of MH Interline Partners
Savings of more than RM300million per
annum
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PSS PHASE 1 (2006-2008)
2008
Enhanced Internet Booking Engine Facility,
such as Travel Insurance and Calendar Shop
Online sales rise from 4% to 30% in the past
18 months for Malaysia Airlines; 45% for
MASwings.
2008
Implemented 10 modules of Revenue
Integrity System (RIS) to improve booking
quality by removing duplicate, fictitious and
other doubtful/low quality bookings.
With that, making more seats available for
customers and reducing seats/meal wastage.
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PSS PHASE 1 (2006-2008)
2008
Introduced Kiosk Check-in at KLIA, with a
total of 22 kiosk.
Kiosk check-in to be introduced at Kuching
and Kota Kinabalu Airport by June 2010.
2009
Completion of Web Check-in roll out globally
Phase 2 enhancement include Advance
Passenger Information System (APIS) at Web
Check-in. This applies for travel to countries
which require advance document check
(AQQ- USA, APP – Australia & South Africa,
APIS - India, China, Indonesia & S.Korea).
CONFIDENTIAL Copyright@ Malaysian Airline System Berhad 2010. All rights reserved 7
WHY PSS PHASE 2?
Competitive 5 Star
fares
More Customers,
More Revenue Vision:
CONFIDENTIAL Copyright@ Malaysian Airline System Berhad 2010. All rights reserved 8
WHY PSS PHASE 2?
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OUR FOCUS IN PHASE 2
CONFIDENTIAL Copyright@ Malaysian Airline System Berhad 2010. All rights reserved 10
THE HEART TRANSPLANT
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THE HEART TRANSPLANT
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THE HEART TRANSPLANT
Support Application
52
systems
connected
KOMMAS Airfare
Ticket Support
RIS
SITA SITA
TICKET DCS E-com
Peripheral Processing
Airport Systems
System
CONFIDENTIAL Copyright@ Malaysian Airline System Berhad 2010. All rights reserved 13
WHAT IT MEANS?
MAS PSS
Operates Under One Integrated Platform
SITA
Airfare SITA Web
Shop Check-in
SITA
Reservations
SITA System SITA
Airfare Check-in
Price
SITA SITA
Ticketing E-commerce
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WHAT ARE THE BENEFITS ?
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1. INCREASE EFFICIENCY THROUGH
IMPROVED AND NEW BUSINESS PROCESSES
BEFORE AFTER
BEFORE AFTER
BEFORE AFTER
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4. ENHANCE ENRICH (FFP) FACILITY
BEFORE AFTER
Limited inventory for Enrich online Increased inventory for Enrich Online
redemption redemption made available, providing
Customer had to approach MH more convenience and flexibility
Reservations & Ticketing offices for Prioritization for Enrich members on
redemption seat selection, waitlist confirmation
and re-accommodation
CONFIDENTIAL Copyright@ Malaysian Airline System Berhad 2010. All rights reserved 19
SIMPLIFYING THE TRAVEL EXPERIENCE
e-Ticketing MH Mobile
Enhanced Enrich
Kiosk Check-in Facility
Improved Business
Web Check-in Processes
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POST PSS ?
Self Service
Facility Hassle Free
(Kiosk, Web & Travel
Mobile
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MAS & SITA ?
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WHAT IS NEXT ?
SITA Horizon
1. A complete suite of passenger management and distribution
solutions enabling an airline to transform and optimise its business
CONFIDENTIAL Copyright@ Malaysian Airline System Berhad 2010. All rights reserved 23
HORIZON PORTFOLIO (2009 VIEW)
Fares Automated
Airfare Price Airfare Passenger Total Fares
Management and Airfare Data Reprice and
& Shop Insight Air Tariff Management
Reissue
Distribution
Revenue Electronic
Revenue
Planning and Reservations Inventory
Management
Ticketing E Ticketing Miscellaneou
s Documents
Management
Business Customer
Frequent Reservations Revenue Customer
Journey
Intelligence Flyer Data Integrity Profile
Phase 1
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Thank You
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