1.Define marketing.

2.What is marketing mix?

3.What is market segmentation?
4.What is product life cycle?
5.What is mortivation?
6.State the features of industrial goods.
7.What is an adverstisement copy?
8.What is personal selling?
9.State the different sales promotion activities.
10.What is sales forecating?
11.State the importance of public relations
12.Define publicity.

Section B-(5 x 60=30 marks)

13.Explain the importance of sales management?

14.How can the sales force be motivated?
15.What channels are used for distributiong consumer goods?
16.Distinguish between "Marketing" and "Selling"
17.What are the different bases for the market segmentation?
18.State the advantages and disadvantages of advertising.
19.What is consumer behaviour?State the different factors determining consumer behaviour?
20.Is control necessary on the sales force?How it can be effectively implemented?

Section C(2 x 20=20marks)

21.Discuss the functions of marketing.
22.Explain the different steps to be followed in the introduction of a new point.
23.Describe the various kind of pricing.
24.Explain the various types of advertising media

Section A(10 x 30=30 marks)

Answer any ten questions

1.What is Production?
2.What is Productivity?
3.State the meaning of Process Planning.
4.What is Plant maintenance?
5.What is industrial fatigue?
6.What is Statistical quality control(SQC)?
7.What do you mean by batch production?
8.What is control chart?
9.What is stock taking?
10.What is inventory management?
11.What is Replenishment stock?
12.What is value analysis?

Section B-(5 x 60=30marks)

13.Explain factors affecting national productivity?
14.What are the factors affecting routing procedure?
15.State the procedure in motion study.
16.Explain the fundamental steps involved in Inspection.
17.Explain the objectives of materials management?
18.What are the benefits of the integrated systems approsch?
19.What do you mean by Import substitution?State the problems in import substitution.
20.Explain the elements of Value analysis study.

Section C-(2 x 20=40marks)

21."Good working conditions lead to higher productivity".Discuss.
22.Describe the functions of production planning and control.
23.Discuss the factors to be considered while selecting a "Factory site"
24.Explain the various factors to be cionsidered in rating a vendor.