A

TRAINING REPORT

on
Market Analysis of Fresh Product
Undertaken At

JAIPUR ZILA DUGDH UTPADAK SAHAKARI

SANGH LTD.

In the partial fulfillment of Master of Business

Administration
(2008-10)

Rajasthan Technical
University (RTU)

Submitted by:- Submitted to:-

CHIMAN PAL
MBA IIIrd sem.

Poornima school of management,

Jaipur.

PREFACE
With the increasing trend of globalization the market competition are
increasing day by day. In this competition the customer attitude has
also change.

Consumer’s attitude has been of prime importance in the marketing of

every product. As marketer it is important to recognize why and how
individual make better strategic marketing decision. If marketers
understands consumer’s buying behavior than they are able to shape
their marketing strategies accordingly. No doubt, marketer’s who
understand consumer’s behavior’s have great competitive advantage in
the market palace.

Today, In competitive edge, choice of alternative is available in the

market and consumers are also influenced by their informational and
environmental clues that can persuade the consumer. So the usability
patterns of SARAS milk consumers become more important for
company to understand and retain subscribe.

This report is an effort from the researcher to find out the attitude of
the SARAS consumer in the competitive changing scenario. The report
has been prepared in four chapters consisting “Introduction to the
company, survey profile, project profile, conclusion, and suggestion”
respectively.

ACKNOWLEDGEMENT
Place- Jaipur SUMIT KUMAR
MBA IIIrd Sem
 TABLE OF CONTENTS

S.no. Topic Page no.

1. Executive summary 1
2. Introduction of the industry 2
3. Jaipur dairy an overview 5
4. Introduction about organization 7
5. State & company profile 9
6. Industry objective’s 14
7. Organization structure 16
8. Marketing dep. Object 19
9. Activities of RCDC 22
10. Method of manufacture of sterilized 28
flavoured milks\drinks
11. Achievements 30
12. Title of study 31
13. Saras flavoured milk 35
14. Research Methodology 39
15. Scope of study 42
16. Promotion policy 44
17. Problam identification 48
18. Facts & finding 51
19. Analysis and interpretation 54
20. Swot analysis 65
21. Conclusion 69
22. Suggestion 70
23. Limitations 71
23. Bibiography 72
24. webliography 72
25. Annexure. 73

EXECUTIVE SUMMARY
I am heartily thankful to the Company ‘Saras’ for providing me wonderful
opportunity to do training in their Organization . It was really a learning and
experience gaining period .

The Company Guide Mr. GOVIND GUPTA, (Marketing manager)

of JAIPUR ZILA DUGDH UTPADAK SAHAKARI SANGH LTD asked us
to study and gain knowledge about Manufacturing Companies and particularly
about Saras Organization and gained various insights about their organization
as to how Saras organization works.I learned about Marketing Strategies ,
New product Development,Manufacturing process and machineries and
Research work.

During my training period , I was assigned to do survey of

Consumers in Jaipur City . In the survey , I collected the information with
the help of questionnaire and spread awareness about new free home
delivery scheme of the Saras In this report , I have also tried to find out
the attitude of the Saras consumer .

I have put my wholehearted efforts and knowledge to make this

report. I have also provided suggestions on the Saras marketing &
gave lots of marketing ideas or strategies that will be adopted by the
Saras in the monopolistic competition .

INTRODUCTION OF THE INDUSTRY

Lot of Indian people start day with tea & milk as an essential factor of our
daily life .In India milk business is very old business .Dairy Business adopt
modern concept in 1970 with the help of national dairy Develop Board
through operation flood plan .In first section of this plan ten state selected .

Our country is on first position in production of milk

But in the field per capita availability of milk we are very behind .In America
per capita availability of milk almost 900 gm. While in India it is almost 200 gm
.The ideal average per capita availability of milk should be at least 250 gm

General Review :-

• Indian dairy emerging as sunrise industry and contribute

significantly in generating small and marginal farmers of
India ,besides providing food security .

• India is blessed with huge bovine population of 196

million cattle and 80 million buffaloes accounting for 51%
if A Asia and 19% of world bovine population the largest
in the world .
• Milk population in India has increased from 20 million
tones to during 1970 to 77 million in 1999 which

• accounts for 20% of the world’s milk production and

stood first
in the world’s milk production and registering an annual
growth rate of 5% per year.

• India dairy industry generates an annual business of

nearly Rs. 88,000 crore .

• Dairy sector provide regular employment to 9.8 million

people in principle status and 8.6 million people in
subsidiary status ,Which together constitute 5 percent of
total work force .

• The dairy infrastructure now comprises 23 states

federation, 170 District milk union and around 1,00,000
village cooperative societies , through which rural milk
 production and procurement system have been
effectively linked to urban market consumption center .

• Of every 100 liters of milk produced , 44 liters were

retained by the rural fold and 56 liters were the
marketable surplus for the urban area . Of which only 10
liters was handled by the organized sector cooperative
and remaining by traditional sectors .

• Operation flood brought milk revolution in the country by

dairying in to a core economic activity . The main
challenges before the Indian dairy sectors to improveing
quality ,developing international accepted product and
stepping up global marketing strategy

• The future of Indian dairy industiis promising , since its

de-licensing in 1992, the interest of multinational
company and
indian corporate growing and the industry’s growth
potential is high as there is sufficient domestic demand
and good scope for export of milk and milk products .

• Indian is emerging as one of largest and fastest growing

consumer market in the world with high income elasticity
of demand of dairy product. Indian dairy is energy
efficient labor intensive and ecological sound.

• Over 80% of milk sold in urban and semi urban area is

non pasteurized from unorganized sector. The over all
market for liquid milk is growing 4% per annum.

Similarly in Rajasthan there is coprative federation known as,

Rajasthan co-operative dairy federation (RCDF) which provide the
milk to whole rajasthan with the help dairy unions, establish in the
different parts of the state.
JAIPUR DAIRY AN OVERVIEW
BRIEF HISTORY:-

Dairy development was initiated by the state government in the early

seventies under the auspices of Rajasthan State Dairy Development
Corporation (RSDDC) registered in 1975. Two years later RCDF assumed
responsibility for many o the functions of RSDD. It became the nodal agency
for implementation of operation flood in the state. Rajasthan Cooperative
Dairy Federation (RCDF) set up in 1977 as the implementing agency for
dairy development programmes in Rajasthan is registered as a society under
the Rajasthan cooperative societies act 1965.
Towards fulfillment of the national object of making India self
sufficient in milk production small step was taken in March 1975 and Jaipur
Zila Dugdh Utpadak Sakhari Sangh Limited.(Jaipur Dairy) was registered
under the cooperative act 1965 to work in Jaipur district. Initially this union did
not have the processing facilities. It started with a model beginning of
procuring 250 ltr. of milk per day.In June 1981, Jaipur dairy plant was
commissioned as a unit of Rajasthan Co-operative dairy federation ltd. Jaipur
was commissioned for processing and manufacturing milk and milk products.
The initial handling capacity of Jaipur dairy plant was 1.5 lakh ltr per day with
a powder plant of 10 MT per day capacity. Processing facilities of the dairy
plant presently include multifarious activates like chilling, pasteurization,
standardization, sterilion, production of ghee, table butter, skimmed milk
namkeeh chach, lassi, paneer, shrikhand , aseptic milk and powder.

The dairy procures milk through his network of more than 700 villages’
level dairy co-operative societies spread in Jaipur and Dausa district. Dairy
arranges transportation of milk from doorsteps milk producers to the receiving
points at a dairy plant and its chilling centers. Payment of milk is distributed to
the milk producers on a ten day basis. Procreant and input activities include
farmers organization, input services like animals health coverage and supply
of balance cattle feed and improved fodder seeds to the members,
cooperative development programme, training etc. in 1992, the Jaipur dairy
plant was handed over to Zila Dugdh Utpadak Sahakari Sangh (Jaipur milk
union) with the multiple increases in market of milk and milk product and also
in milk procurement. The capacity of the plan was increased to 2.5lakh ltr per
day in 1998-98 to improve the quality or raw milk the dairy has commissioned
three chilling centers at Kaladera Dudu & Shahapura apart from enhancing
the capacity Dausa milk chilling center.
Over the year, there has been not been looking back for Jaipur dairy and the
significant growth has been achieved during the year 1998-
99 monthly average of the milk sale has been 143000 Ltr per day with peak
milk procurement during besides the near by sale milk unions like Sikar, Tonk,
Swaimadhopur and Bharatpur also send their milk to Jaipur dairy for
processing during peak flush season.

INTRODUCTION ABOUT ORGANIZATION

AN INTRODUCTION ABOUT RCDF:-

Dairy development was initiated by the state government in the

early seventies under the auspices of Rajasthan State Dairy Development
Corporation(RSDDC) registered in 1975.

Two years later RCDF assumed responsibility for many of the

functions of RSDDC. It became the nodal agency for implementation of
operation flood in the state.

Rajasthan Cooperative Dairy Federation (RCDF) set up in

1977 as the implementing agency for dairy development programmes in
Rajasthan is registered as a society under the Rajasthan cooperative
societies act 1965.

LOOKING INTO THE PAST:-

 JAIPUR MILK SUPPLY SCHEME (JMSS) was the department
of Govt. of Rajasthan the requirement of milk and milk products of the city of
Jaipur.

In early 1970 the Govt. accepted the co-operative as the

model dairy development in the state and the financial assistance was
obtained in 1975, from the world bank for the dairy development
programmers’ in the state.

The Rajasthan State dairy Development Co-operation was set

up as the implementing agency for this programme. This function was
subsequently handed over to the Rajasthan co-operative Dairy Federation
(RCDF) when the state was covered under operation flood programmed.

On April 1983, the JMSS was merged with RCDF. Thus the
federation inherited the Jaipur Dairy along with the staff as well as the
mandate to meet the demand of the milk product in the Jaipur city.

It may be noted that Jaipur is the largest market for milk and
milk product in Rajasthan and hence the Jaipur Dairy has predominently
milk marketing function. Subsequently, the RCDF handed over the Jaipur
Dairy to the Jaipur milk union April on 1992.

STATE PROFILE:-
Rajasthan with a geographical area of 3,42,239 sq. kms is India's largest state
with population of 56 million and a density of 165 persons per sq. kms

After agriculture, cattle and other livestock are the most important
sources of livelihood in the state, especially for the poor. In the western
regions of the state, with limited farming potential, livestock provides livelihood
security.

This is a more stable source of livelihood than farming since it is less

affected by failure of rains than is agriculture.

Agriculture and dairying have always been inter-dependent in the

state. The cultivator depends largely on bullock power for tillage, irrigation and
carting.

Milk and milk products constitute the only source of animal protein for a
sizable vegetarian population.

Milk is also an item of cultural importance. Milk products are integral

constituent of religious ceremonies.

Animal husbandry contributes over 13% to the gross domestic product.

Rajasthan with the highest livestock population in India contributes nearly
40% of wool production and 10% of all milk production in the country. Notable
cattle breeds of the state are:-

Gir in Ajmer and Bhilwara, Tharparkar in Jaisalmer, Barmer & Jodhpur,

Haryana in Sikar, Jhunjhunu, Jaipur & Ganganagar, Kankrej in Barmer,
Jalore, Sanchor & Jodhpur, Rathi in Bikaner & adjoining areas.

COMPANY BRIEF PROFILE:-

  Registered March
1975
 Plant commissioned June 1981
 APS April 1984
 Coverage Jaipur &
Dausa Started with
25 DCS

 Processing facilities (Jaipur dairy) transferred in April 1992

 APS transferred in April 1997
Plant capacity
– Initial 1.5 LLPD
– Expanded to 2.5 LLPD
– Further Expanded to 5.00LLPD
– APS 40 TLPD
– Powder plant 10 MT/ day
– Expanded to 15 MT/ day

 Chilling centers
 Initial 02
 Present 07
 Procurement
(2001-02) 284 TKGPD
(2002-03) 340 TKGPD
(2003-04) 339 TKGPD
(2004-05) 468 TKGPD
(2005-06) 504 TKGPD
(2006-07) 493 TKGPD
(2007-08) 470 TKGPD

PACKED MILK SALE:-

 • POLYPACK
(2001-02) 232 TLPD
(2002-03) 274 TLPD

(2003-04) 351 TLPD

(2004-05) 360 TLPD
(2005-06) 422 TLPD
(2006-07) 455 TLPD
(2007-08) 491 TLPD

• UHT MILK
(2001-02) 67.04 Lakh Ltr.
(2002-03) 88.41 Lakh Ltr.
(2003-04) 65.45 Lakh Ltr.
(2004-05) 90.44 Lakh Ltr.
(2005-06) 93.88 Lakh Ltr.
(2006-07) 94.33 Lakh Ltr
(2007-08) 106.43 Lakh Lt

To day Jaipur dairy provides liquid milk of four types name

• Toned
• Double toned
 • Standard and
• Gold (Full cream) and
• Various products like Ghee. Paneer table butter, chach, lassi,
shrikhand in the district of Jaipur & Dausa and also contbutes grid. Its
sale tetra packs milk throughout the country.

The plant is managed and operated by well-qualified, competent and

experienced , managerial cadre and highly motivated work force to provide
highest quality of product of product and best of services to its esteemed
customers

To further improve the efficiency and effectiveness of the plant performance,

Jaipur Dairy (Jaipur Zila Dugdh Utpadak Sahakari Sangh Ltd., Jaipur) had
earlier obtained the Quality Management Systems Certification as per ISO
9002:1994 in combination with IS: 15000 (HACCP) in the year 2000. Now the
dairy has upgraded the system in accordance with ISO: 9001: 2000 in
combination with (HACCP) as per IS: 15000: 1998.
INDUSTERY OBJECTIVE:-

The primary concern of Jaipur dairy is to provide best quality and safe
products and services, achieved this quality objectives of Jaipur dairy are
designed to

 meet a well defined needs use and purpose of costumer

 satisfy customer’s expectation for good and safe milk and milk products
 comply with applicable national and international standard
 make available milk and milk products at comparative price
 ensuring implementation of ISO 9002 quality management system
 application and adherence of HACCP principal for food safety
 motivates employees for professional excellence and participation

QULITY POLICY

The Jaipur dairy believes that the delighted customer is the only key for
overall development of the organization.

This is achieved by

 Educating milk products for clean milk production

 Manufacturing and supplying milk and milk products and services of

consistent quality at comparative price

 Adoptive innovate and modern technologies and system

 Developing committed workforce

 Adoption of safety and environment friendly standards with help of
application of HACCP principals
 ORGANISATION STRUCTURE

The Federation is a State level apex co-operative organization owned by its

member unions each of which, in turn, is owned the dairy co-operative
societies in its area of operation which are themselves owned by farmer
members.

The Federation has a board of directors which has overall

responsibility for the planning policies, financial resource mobilisation and
management, member and public relations as well as liaison with agencies of
the state and central government, financing institutions etc. The Federation
has a chief executive designated as Managing Director.
MARKETING SECTION
MARKET DEP. OBJECTIVE

• To carry out activities for promoting production, procurement,

processing and marketing of milk & milk products for the economic
development of animal husbandry/ farming community.
• Development & expansion of such other allied activities as may be
conducive for the promotion of the dairy industry, improvement &
protection of milch animals and economic betterment of those engaged
in milk production.
• Organise and provide technical inputs.
• Erection of Dairy, chilling plant, cattle feed plants for unions.
• Study of problems of mutual interest of the Federation and milk unions.
• Impart training and orientation to dairy co-operative members.
• Advise, assist and guide milk unions
• Undertake audit and accounts supervision
• Encourage fodder production etc.

THREE-TIER STRUCTURE:-

The dairy co-operative movement operates on three tier system

wherein farmer members own dairy co-operative societies (DCS) which own
district milk producer's union. The unions collectively own the RCDF.

It is a vertically integrated structure that establishes a direct linkage

between those who produce the milk and those who consume it.

Federation :–

Provides service & support to unions. Marketing within & outside state,
Liaison with government and NGO agencies, mobilisation of resources &
coordinating & planning programmes / projects.
Union –

Develops village milk cooperative network, procures milk from DCS,

processes & markets. Sale of cattle feed and related inputs, promotion of
cross breeding through AI and NS, promotion of fodder development and
general support & supervision to DCS.

DCS –

Provides input services (AH, AI) to its members and procurement

of milk.
MILK UNIONS:-

 Ajmer
 Alwar
 Banswara
 Barmer
 Bharatpur
 Bhilwara
 Bikaner
 Churu
 Ganganagar
 Jalore
 Jaipur
 Jhalawar
 Jodhpur
 Kota
 Nagaur
 Pali
 Sikar
 Tonk
 Udaipur

INFRASTRUCTURE:-

Exotic Nucleus Farm – Bassi

Frozen Semen Bank – Bassi

Fodder seed farm – Rajori, Bassi, Pal

ACTIVITIES OF RCDF:-

The marketing activities of the Federation include providing

support to the Milk Unions in milk and milk products within and outside the

State.

RCDF is presently marketing milk & milk products under

SARAS BRAND. Fresh milk of different compositions and long shelf life tetra

pak milk is being marketed in rural and urban areas. The Federation is a

major supplier of tetra pak milk (UHT) to the armed forces.

RCDF is also marketing various fresh milk products in

Saras brand, which are, Chhach, Lassi, Shrikhand, Flavoured Milk, Mawa,

Paneer and Dahi.

Long life products such as Cow ghee, Ghee, Table Butter,

Dairy Whitener, Skim Milk Powder, WMP and Tetra Pak Milk (Cow Milk, Taza

Milk and Fit and Fine) are also being marketed.

 SERVICES

Quality

Jaipur dairy has got a sophisticated quality Control Laboratory, which is equipped
to carry out almost all the chemical and bacterilogical tests related with milk and
milk products. The QC lab also carry quality tests for various packaging material,
ingredients, chemicals used in Jaipur Dairy. The services of the QC lab is also
used for carrying our consumer awareness programs like "Dudh Ka Dudh Pani Ka
Pani". We also have facility for general public for getting their milk/ghee samples
tested in our QC lab free of cost.

Engineering
The lifeline of Jaipur dairy i.e. steam, water and refrigeration is provided and
maintained by the Engineering section. Apart from this, this section does regular
maintenance both preventive and corrective, only. Considering the perishable
nature of milk, the engineering section has to be on its toes always.
The section is managed by well- qualified and experienced manpower, which are
at par with any professional organization.

Human Resource Development

Jaipur dairy has always considered its staff member as an asset. Various
programs are run on continuous basis for keeping the morale of employees high.
Without the positive support of the employees, the success story of Jaipur Dairy
would not have been possible.
Yearly Get-together of all officers and employees is one of the most important
events of Jaipur Dairy.
For the last few years, more emphasis is being given on employees’ training in the
field of Attitude, Customer Relations, Positive Thinking, Time Management, Stress
Management, and Team Building etc. apart from technical subjects. Employees
are being made aware of such subjects either by nominating them to various
training organizations and workshops & seminars. Also experts are being invited
to conduct in house workshops & seminars. Jaipur Dairy has a HRD cell also,
which circulate good and readable articles to employees for self-development.

ACTIVITIES

This Dairy procures milk through its strong network of over 1200 Village level
Dairy Co-operative spread in Jaipur & Dausa district. Dairy arranges
transportation of milk from doorsteps of milk producers to the receiving point
at dairy plant and its chilling centers. Payments of milk are disbursed to the
milk producers on ten-day basis.

Procurement and input activities include Farmer's Organization, Input

Services like Animal Health Coverage, animal breeding programme, Supply of
balanced cattle feed and improved high yielding fodder seeds to the
members, Cooperative institution building , Women Dairy Cooperative
Leadership programme and Training of DCS manpower and its Managing
committee members etc.

Processing facilities of the dairy plant presently include multidimensional

activities like chilling, Pasteurization, standardization, sterilization, production
of Ghee, Butter (Salted / Unsalted), Skimmed Milk Powder(SMP), Indigenous
fresh Milk Products (Paneer, Shrikhand, Chhach (Plain / Salted), Lassi, Mawa
(Khoa)& Dahi (Plain / Mishti) and Aseptic Milk (which was handed over to
Jaipur Dairy only in 1997-98).
To improve the quality of raw milk, the Dairy has commissioned chilling
centers and installed Bulk Coolers at various places in the milk shed.

WOMENS EMPOWERMENT
We have entered in the 21st centaury; still Back bone of our Indian economy
is primarily agriculture & animal husbandry. Most of the activities, & related to
there two fields are done by women but have contribution is not recognized at
any level.

In dairy & animal husbandry sector, she is playing very important role. But
behind the screen, Jaipur dairy also identified the significance of her role &
started emphasizing on participate increasing women participation by
increasing women membership & no of women in D.C.S. management
committee. It could yield only a mild positive impact. Jaipur Dairy in 1991
started RAJASTHAN WOMEN DAIRY PROJECT, supported by Ministry of
HRD G.O.I .Under this project exclusively women dairy cooperative
societies were organized, where member, management committee member,
chairperson secretary etc, were all women. Object of these project was
society economic development of rural women This project had following
programming Literacy prog, health & Sanitation Prog.,Employment prog,
Awareness Generation prog.

All these activities were to be performed on women Dairy Cooperative Society

Plate form.

This program yielded very good results. Beside considerable increase in

income, increase in literary level better adoptability of Health & Hygiene
practices, There is tremendous increav in her AWARENESS. She is more
confident, better decision maker, self relient, ambitious & vocal. All these
features were observed & felicitated by the then US President Mr. Bill Clinton
during his visit to NAILA (JAIPUR) where are our dairy women demonstrated
not only the working of on automatic milk collection station with computers but
also discussed will him the story of their storage and success.

To system this Impact and feature strengthening women dairy cooperatives

Jaipur dairy started women dairy cooperative leadership development.
Program and cooperative institution building program with. The help & support
of National Dairy Development Board, Jaipur. Objective of this program is
again strengthening of WDES & its numbers by increasing women
participation in all activities of WDES. Modus apparent for awareness is
training at various levels. These peregrine facilitated by local resource person
who is again a women, Selected out the same level onass,local , literate ,
vocal ,acceptable locally ,vibrant & having leadership ability. this program has
also given good result in the form of owning of organization ,role perception &
loyalty to D.C.S. Woman empowerment is continuous process. Only this we
can say is
“A promise to keep, A Dream to fulfill, And Miles to go”

Method of manufacture of sterilized-flavored

milks/drinks
These combine the advantage of both sterilized and flavored milks/drinks. The
method of preparation is given below.

Flow diagram of manufacture:

Receiving milk same as for

To sterilized milk
Clarification (2.1)

Mixing flavor/essence, color and sugar

Filling and capping same as for

To sterilized milk
Storage (room temperature) (2.1)
Details of manufacture:-

The method of preparation consists of all steps indicated above. In addition, in

between clarification and filling, flavor or essence, permitted (matching) color
and suger (syrup) are added and mixed into the milk.

Briefing of the project

Foundation of the project:-

 Objective /research Foundation
↓
Analytical model
↓

Research questions and hypotheses

↓

Specification of information needed

Objective or theoretical framework:-

The objective of this research is to identify the potential market or potential

sale of the Saras milk in the jaipur city and then to prepare a suitable
advertisement plan. So , to check it out we have to emphasize on the
customers of thesaras milk. We have to consider both users and non-users
into out account to check that how much market untapped yet ?
And how much scope to promote the product sale.

There fore this research should be able to bring to the fore , certain other
factors that could lead to grouth of this segment At the very least ,the
research should corroborate the existing assumptions regarding the
influencing factors ,it should be in apposition to verify that the steps various
players are taking to stimulate vultures are in the right direction ,and would
eventually lead to an increase in market share.

ACHIEVEMENTS

• Introduction of ‘IVRS’ System

 • National productivity award (1997)

• First in rajasthan to get ‘ISO-9002 & 1500 HACCP’

certificates

• Launch of mobile ‘ CART’ Scheme

• First dairy in india to launch MNEMONIC SYMBOL an uniform

Symbol under CO-OP. Umbrella

TITLE OF THE STUDY

“Market analysis of fresh product” in jaipur city and prepare

it’s Promotion policy “
 The "Saras" range:

Fresh Milk Long Shelf Life Milk (UHT)

DTM Skimmed Milk

Toned Double Toned Milk
Standard
Full Cream Toned Milk (Taaza)
Skimmed Cow Milk
Cow Milk
Camel Milk
Fresh Milk Products Long Shelf Life Milk Products
Chaach Ghee
Lassi Cow Ghee
Table Butter
Dahi SMP
Paneer WMP
Shrikhand Cheese
Dairy Whitener
Icecream
White Butter
Rasgulla
Flavored milk
Mawa
Cattle Feed
Balanced feed
High energy
Mineral mixture
Urea Molasses Brick (UMB)

PRODUCT WT. RETAILER MRP(JAIPUR)

GHEE 1Ltr. 210.83 225.00
GHEE ½ Ltr. 106.85 114.00
GHEE Tin 15 Ltr. 2970.00 3075.00
GHEE Tin 5 Ltr. 1054.15 1100.00
COW GHEE 1 Ltr. 230.00 240.00
COW GHEE 5 Ltr. 1149.99 1200.00
COW GHEE 15 Ltr. 3270.00 3300.00
Table Butter 100 gm 17.12 19.00
Table Butter 500 gm 82.88 92.00
White Butter 200 gm 25.00 27.00
Paneer 200 gm 25.00 27.00
Paneer 1 kg. 125.00 135.00
Lassi 250 ml. 7.75 9.00
Chhach 250 ml 6.75 8.00
Pudina chhach 500 ml 5.00 6.00
Plain chhach 500 ml 7.50 8.00
Shrikhand Plain 100 gm 8.90 10.00
Shrikhand 100 gm 9.90 11.00
Shrikhand 500 gm 46.00 50.00
Dhahi cup 200 gm 8.00 9.00
Rasgulla 1 kg 69.00 75.00
Gulab jamun 1 kg 79.00 85.00
Milk cake 500gm 64.50 68.00
Fla. milk 200 ml 10.50 12.00
Kheer 100 gm 9.50 11.00
DTM ½ Ltr. 9.13 9.50
DTM 1 Ltr 18.25 19.00
TM ½ ltr 20.25 21.00

PRODUCT WT. RETAILER MRP(JAIPUR)

TM 1 Ltr 20.25 21.00
SM ½ ltr 11.13 11.50
SM 1 Ltr 22.25 23.00
GM ½ ltr 12.63 13.00
GM 1 Ltr 25.25 26.00
DTM 5 ltr 89.50 95.00
GM 5 ltr 124.50 130.00
TM 5 ltr 99.50 105.00
Fit&Fine 1 ltr 28.00 30.00
Fit&Fine ½ ltr 26.00 28.00
Cow milk (Shakti) 1 ltr 31.00 33.00
Cow milk(Fino) ½ ltr 30.00 32.00
Taza milk 1 ltr 30.00 32.00
SLIM milk 1 ltr 26.00 28.00
Cheese 400 gm 79.79 90.00
DEFINITION OF MILK

Milk is well recognized substance in every walk of life due to its flavor and

nutrient value . Milk actually passes through various channels of production

such

as milking, procurement, handling, transportation and storage. During this

period

a number of microorganism’s even pathogens grow every moment and bring

out

various chemical changes that impair with quality in order to insure acceptable

quality which is safe for human consumption.

Certain tests are carried out the asses the bacteriological quality of milk. Dye

reduction test, presumptive colyform test and viable bacterial count are

commonly used to judge the hygienic quality of milk.

Milk collection tankers and milk checking machine

 SARAS FLAVORED MILK

Different flavour :-

(a)Strawberry
(b)Coffee
(c)chocolate
(d)Elaichi
(e)Masala mix
(f)Mango
(g)Rose

Pack size :- 200 ml

Flavored milk:-

Flavored milk is a sweetened dairy drink made with milk, sugar, colorings
and artificial or natural flavorings. Flavored milk is often pasteurized using
ultra-high-temperature (UHT) treatment, which gives it a longer shelf-life than
plain milk. Pre-mixed flavored milk is sold in the refrigerated dairy case
alongside other milk products. Flavored sweetened powders or syrups which
are added to plain milk,
Flavored milk is milk that has sugar, colorings and (mostly inexpensive
artificial) flavorings added to make it more appetizing, especially to children. It
can be sold as a powder to be added to plain milk,

The most common flavor for flavored milk is chocolate, which is achieved with
cocoa powder. A variant of chocolate flavored milk are candy-bar themed
drinks,Flavour milk is milk to which some flavour have been added .when the
milk is used the product should contain a milk fat percentage at least equal to
minimum legal requirement for market milk .but fat level is lower than (1-2%)
the term drink is used .

Purpose :-

To make milk more palatable to those who do not relish it is such to stimulate
the same of milk to put skim milk to profitable use.

Flow diagrame of manufacture :-

Receiving milk
↓
Standardization
↓

Pre heating (60◦c)

Homogenization 2500 PSI

↓

pre heating (35-40◦c)

↓
mixing cocoa ,sugar,and stabilizer
OR
Mixing flavour /essence ,color and sugar
↓
Pasteurization (71◦c/30 min)
↓
Cooling (5◦c)
 ↓
Bottling and storage

Chocolate flavoured milk :-

In chocolate milk the ingredient are :-

1. cocoa power 1 to 1.5%

2. sugar 5 to 7.0%

3. stabilizer 0.2%(sodium alginate)

4. fat level 2%

The milk on receipt is standardized ,pre heated to 35 to 40◦C and filtered

alternatively after standardized it is pre heated to 60◦C homogenized at 2500
PSI and then clarified .To the warm milk ,the desired amount of cocoa mix
,sugar and stabilizer are slowly added and stirred so as to dissolve them
properly .The mixture then pasteurized at 71◦C/30 min cooled rapidly to 5◦until
used .The bottle are inverted up and down a few time before consumption.

Chocolate flavoured milk:-

is a sweetened, cocoa-flavored milk drink. Other ingredients, such as starch, salt,

carrageenan, vanilla, or artificial flavoring may be added. Chocolate milk should be
refrigerated like plain milk. There are many brands of chocolate milk available in
pre-mixed packages, including bottles and cartons. Some brands like saras and amul.
Chocolate supplies oxalic acid, which reacts with the calcium in the milk producing
calcium oxalate, thus preventing the calcium from being absorbed in the intestine.
However, it is present in small enough amounts that the effect on calcium absorption
is negligible.

Strawberry milk:-

is made either with fresh strawberries mixed with milk, with strawberry powder
or with a strawberry flavored syrup. It is a relatively recent development in the
dairy world. It still has not gained the commonplace notoriety that chocolate
milk has, but is being sold in more stores than the past. saras also makes a
strawberry milk powder.

In the india, strawberry flavoured milk is made by several companies. Nestle's

and many local dairies around the country including, Smith's, H. Meyer,
United, Reiter, Trauth, Dairymen's Dairies all provide 1% strawberry flavored
milk to schools in 8oz plastic recyclable bottles. Another company to make
such a product is the Prairie Farms milk company that makes a carton of
strawberry milk.

Fruit flavored milks/drinks:-

Permitted fruit flavors/ essences, together with permitted (matching) colors

and sugar are used. The method of preparation is similar to that used for
chocolate milks / drinks. The common flavors used are strawberry, orange,
lemon, pineapple, banana, vanilla etc. pure fruit juices or syrups can be
satisfactorily combined with milk to from ‘milk shakes’.

However, in order to obtain good results, the following precautions should be

taken:
a) No acid (citric or tartaric) should be added to the fruit syrup, as this
may cause curdling. The pH of the milk-syrup mixture should 5, which
is safe from curdling.
b) Excessively sweet syrups should be avoided. The best sugar content
of the syrup is 15-55 percent.
c) Add I part of fruit syrup to 5 parts of milk. (the fruits which give
particularly good result are strawberry, orange, lemon, pineapple,
blackberry, raspberry and black current.)
d) Care should be taken to see that there is a pleasant blend of sweet,
fruity and milk flavors (together with an appealing color).

RESEARCH METHODOLOGY
The methodology followed for analyzing the customers behaviour of saras
flavoured milk customer is as show in the figure .

Types of research:-

• Competition mapping
• Exploratory research

It is a way to systematically solve the research problem. In it we study

the various steps that are generally adopted by a researcher in
studying his research problem along with the logic behind them.

Meaning &Type of Research

Meaning of research-

Research refers to a search for knowledge. Research is a scientific

and systematic search for information on a specific topic. Research is
an art of scientific investigation.

Types of research-

 Descriptive vs. Analytical

 Applied vs. Fundamental

 Quantitative vs. Qualitative

 Conceptual vs. Empirical

SAMPLE SIZE
 Sampling process:-

• Target population
• Sample size
• Sampling technique

Premiliminary investigation:-

This phase involved Premiliminary investigation of the various factors

which could possibly affect the consumer’s perception about various
brand and in turn influence the purpose decision of the consumer.

In competition mapping and exploratory research we found that from which

brand we are facing the competition in the case of saras milk .
And the competitors :-

a) Amul
b) Lotus
c) Mother dairy
d) Other brand

Target population:- : the target population is the collection of elements or

objects that process the information sought by the researcher and about
which inferences are to be made .Our target population are users , retailers .

Sample size :- Itdenotes the number of elements to be include in the study

.we took 100 retailers and 100 consumer sample from jaipur city.
Sampling technique :- mixure of simple random sampling and stratified
sampling method were used for sampling ,with care being taken to get
response from customer of different age group .

METHOD OF SELECTING SAMPLE

Collection of quantitative data:-

• Measurement and scaling procedure

• Questionnaire Design
• Survey

Measurement and scaling procedure:-

Non –comparative Rating scale is used which respondents evaluate only

one object at a time and for this resign Non –comparative Scales are often
Referred to as monadic scales . Non –comparative technique consists of
continuous rating scales .
We have used continues rating scales in order to rate choice for purchase
consideration and source of purchase decision.

Questionnaire Design :-

This phase involved the design of Questionnaire on the basis of the potential
factors identification as infusing the customer behavior .Research problem
were listed and then the information needed was identified .the question were
then prepared in order to fulfill the information requirement.

Survey :-
Different survey method used for data collection .
The principle method used are personal interviewing of the respondent and
observation method .

SCOPE OF THE STUDY

Field work

Plan for analysis of data

• Questionnaire checking or editing

• Coding of the data
• Preparation of the excel work sheet
• Descriptive analysis
• Charting

Field work :-

The survey was conducting in the mind the users of saras milk .The survey
was conduct in jaipur city .

• Tonk phatak

• Gopal pura bypass

 • Mansarover

• Sanganer

• Malviya nager

• Many other places

Plan for analysis of data:-

Questionnaire checking or editing :-

The Questionnaire is
checked for completion and interviewing quality .editing is the
review of the Questionnaire with the objective of increasing
accuracy and precision .

Coding the data :-

The data collected from the dealers and

the consumer is coded in the from of total responses of
particular question in a particular area .

Preparation of excel work sheet :-

After codeing all the

collected data are coded in to excel sheet.

Descriptive analysis :-
 The analysis is made based on the
descriptive analysis available in excel sheet as the tool of
analysis .
Charting:-

after analyzing the data we have shown all the

response in the from of the pie chart so that the excel %age of
the response of each question can be easy to understand .

PROMOTION POLICY:-

Since ,the product has not any specific advertisement for it self ;so this
section will emphasize on the things which have to do in a systematic
manner to promote the sale of the product .so this part has the things
to do the recommendation with the observation Related with
advertisement.

1. Firstly ,it should be promoted as the safe and quality as the customer will
correlate himself with the product that –“It is the milk which give the
energy with the delicious taste .”

2. To promote the saras milk the ads must be placed –

• In frount of garden

• In frount of gyms

• In frount of school and collage

Observation 1

Less advertisement in the outer area of Sanganer and Mansarover .So ,there
is a part of the market is untapped.

PLAN:

1 .Before starting the advertisement in the outer area of sanganer and

mansarover . we have to provide the best services from our side to the
existing the customers and the retailers ,who are selling our products .now
,the ads must be placed in the form of Glow shine boards on the walls of the
houses in the city ,on which our complete product range must be printed.
2. Use the Light poles to place the ads in the form of the small
boards/hoardings.

3. Awareness must be increased among the households so that the no. of

booths in the city area can be increased and they can be attached .

4. only if they will get any additional facilities which are unique in terms of
the other companies.one of the additional facility can be that if it is
possible to increase the margin on each product because the
competitors are providing it more than Saras.

Observation 2

Delivery vans are not painted in an attractive manner i.e delivery vans are
pained only with the white and blue colour and only written up the “Saras-
Swad Rajasthan Ka”.
So, it does not communicate the message with the customer that what is
Saras?i.e. if any person is unknown with Saras then he will not be able to
come to know it, i.e. the untapped market will remain again untapped.

Plan:

Paint the delivery vans like the Amul’s delivery vans on which their slogans
and the picture is being painted, so we have to change the painting of the
delivery vans .they must be painted by carrying the complete product range
with the slogan of the company on the delivery vans.

Observation 3

In the outer area of sanganer and mansarover there is less the availability of
the product .these areas can be a better area where we can easily grab the
customers.

Plan:

These areas can be one of the key markets because since our target
customers are the youth people. So, these are the areas where the youth
population comes in a good countable nos. like in partap nager and many
area of sanganer and mansarover there are a lot of student live so we can
easily increase sell of flavoured milk and open new parlor in that area
because there are a lot of collage in that area.
Observation 4

Since we are going to promote the product as the health and the energy drink
so we have to emphasize on the morning and the evening walkers coming in
the garden.

Plan:

The ads in front of the gardens must be placed at such height that they can
easily be visible to the walkers and the joggers it will create the awareness in
them that this product can help them to gain the energy after burning the
energy in the jogging.

Observation 5

In Gopal pura and Tonk phatak area there are a lot of juice corner where a
lot of people spend 150 ml. shake 20 Rs .But he is not preferring the flavoured
milk even it is 200 ml. in only Rs.12/- so it can be the better market .

Plan:

Since in this area the persons are belonging from the high profile and the
persons from this profile mostly prefer the hygiene factor i.e. the product must
assure them that the product is hygiene to use. So,our promotion in this area
will be emphasized on the hygiene factor so the ads which are going to be
placed in the area should speak the word of hygiene factor.

Observation 6

In the historical places .there should be a Saras Parlor

( due to high tourism )he flavored milk should be supplied .

Plan:-

Since, there are many historical places.

1. Hava Mahal
2. City Palace
3. Janter Manter
4. Others

So, in this area a parlor can be opened from the jaipur dairy .so that the
opportunity of such huge youth and tourist can be grabbed and it will be really
beneficial because from there the revenue will generate more.

Observation 7
Out of home advertising can be another important way which can be used to
advertise the products.

Plan:-

Out of home advertising includes the highway hoardings, unipoles, bus

shelters, public transport vehicles etc. So, we can use them in an efficient
manner to advertise the product. We should use the buses of public transport
of the longest route, but we have to consider one thing that what is the route
of the bus and how much area of city the bus cover.
Problem:-

The Saras parlors and the booths carrying the Amul milk also .Approx 5% of
the shop agencies are carrying the Amul milk.

Solution
The solution is divided in two parts –

1. initially, there should be survey team who will do the gorilla survey to
find out the defaulted booth or parlors which are selling the other
company dairy products rather than saras products and before
applying this there should be a public notice in which it will be clarified
that “carrying the other dairy product will be considered as the
punishable offence. If some one is found defaulted then he will be
treated as per the rules and regulations.”
2. After pointing them out, there will be criteria of the penalty and warning
and if it is found again then the license of him should be cancelled and
he has to pay the double penalty of before.
Problem:-

Only a small %age of the booths and parlors are carrying the table butter
of the Saras. Mostly having the Amul. Approx 75% of the parlors and booths
are carrying amul butter.

Solution:-

The same treatment is to be taken as it is in the case of milk.

Problem:-

There are some booths which want to switch from Saras to amul due to
margine on the products.

Solution:-

Since some booth owners want to switch over the Saras to retain them we
can offer them the exciting bonus or any monetary appreciation on the
achievement of the specified sale. This can be varied product- to- product.

Problem:-

There is a problem in the dispatch of the milk. The problem is divided into
three major parts:-

1. The pouch milk is going leakage in the market, so that the dealers are
not satisfied with it because according to them the leakage milk is the
sheer wastage of money because no customer wants to purchase it.

2. Creates are dirty.

3. In the dispatch section the demand of the dealers is not noted correctly
i.e. the supply is more than the demand of the dealer and he has to pay
for the complete milk.

Solution:

1. To prevent the leakage problem we have to use the packaging

material of slightly more thickness so we have to dispatch a letter to
jaipur dairy and to the company from where we are purchasing the
packaging material in which it has to be mentioned that the quality
 of the packaging material must be improved. This is being said
because the problem of the leakage is lesser in amul than Saras
and the reason is same that the packaging material is of good
quality.

2. Old crates should be removed.

3. To prevent this another letter should dispatch from the RCDF to

MD, Jaipur Dairy and to the marketing department of the jaipur
dairy to pay attention on the dispatch because marketing is
dependable on dispatch.

FACTS AND FINDING

Observations and interpretation based on the analysis of the data

On the basis of data collected from retailer and consumer

As per the data collected from the sample :-

1. All the saras booth and parler carrying saras flavoured milk. And some
of them also contain other brand also. which is illegal . On the bakery
and departmental stores situation is very bad because of the distribution
channel is very bad , They do not supply the product that place.only 7%
are carrying saras flavoured milk .
 2. In the current market percentage of different flavour are :

• Elaichi 58%

• Rose 17%

• Strawberry 9%

• Chocolate 4%

• Mango 3%

• Coffee 4%

• Masala mix 5%

From a whole 98% of the retailer are fully satisfied with delivery system .
But 2% are not satisfied with it because they timely not get the flavor which
they want .

• 16% retailers are not satisfied with product price ,they want to reduce it
again at 10 RS per bottle .

• 24% retailer want to changr in the packaging of the product as it must

be more attractive in term of labeling.

• More than 20% are not satisfied with distribution channel .

• There are avg. 1000 unit daily sale of saras flavored milk in jaipur city.

For advertisement to the retailer provided the hording and banner on which
saras is being is written up .and also provided wall stickers ,pamphlets etc.

Facts and finding

 • Bottling and labeling : The bottling and labeling is to change the
bottle design and packaging .

• Price :-most of the dealer want to change the product price .

• Quality :- 85% of the retailer are fully satisfied with the quality of
product .they don’t want any change in product quality.

• Distribution channel :- 98% of the retailer do not want to change the

distribution channel .but behave

• ior of distributor is not good with retailer so 2% want to change it. and
some time they not get the flavour at time when they want which
they want ,so they want to change in the distribution channel.

The effect of price increase of product on sale :-

In june ,2007 - 1,47,876

In june ,2008 - 1,06,859

So the fact file show that the sale of the flavoured milk is decline from the last
year by Rs 41071
 Analysis and Interpretation

Que:- When asked , do you know about Saras milk ?

Ans:- The response were

Yes-60%
No -40%
According to the above graph it can be predicted that out of 100%
population only 60% are such person who are consuming Sarse milk
the rest 40% are getting milk from other sources.

Que:- When asked if Saras milk were available at your doorstep, would
you like to purchase it ?

Ans:- The response were .-

Yes : 63%

No : 37%

When asked to the respondent, if Saras milk is available at your door

step, would you like to purchase it ? This means Saras offering home
delivery facility to the consumers..
The responses are very good 63% of the
respondents said if such facility will be provided they will surely like to
have Saras milk..

Que.- When asked, do you consume Saras product ?

Ans.- The response were :

Yes:- 70%
No :- 30%

According the above graph it can be said that only 70% of the people
are consuming Saras product while other said that they consume
products of other brands as Lotas, etc..

Que:- When asked the quantity of Saras product ?

Ans:- The response were :

Very good : 70%

 Good : 20 %

Normal : 5%

Poor : 5%

When asked about the quantity of the Saras milk, the following views
come in font:

70% of the people said that the quantity of the Saras milk is very good,
the other 20% said the quality is good, 5% of the people said it is
neither good nor poor so it has normal quantity, while 5% of the people
has many complaints about the quantity of Saras milk .

BUYING PREFERENCE OF THE CONSUMER

Daily ;-- 70%

Occasionally :-- 30%

According the above graph it can be said that only 70% of the people
are use daily Saras product while other said that they consume 30%
Saras products.

Que:- When asked, do you know about adulteration in milk and milk
products ?

Ans:- The response were :

Yes.-- 40%

No -- 60%

According to the respondents answers above it can be said that out

the total population of the jaipur city only 40% are such peoples know
about adulteration and of the people are such who know very less
adulteration.

Que.- When asked, do you know about synthetic milk ?

Ans.- The response were :

Yes.-- 45%

No -- 55%

Synthetic milk is the milk, which look like milk, but it does not process
any constituents of milk neither Fat for SNF. This milk is made from
colors and various chemicals .

According the above graph it can be said that only 45% of the people
are know about synthetic milk while the rest 55% are totally unware..

SURVEY ANALYSIS

This survey containing a sample size : 100

From this survey, we got that

 1. No. of SARAS users :- 90%

2. No. of AMUL users : - 02%

3. No. of LOTAS users :- 01%

4. Others :- 07%

Saras milk users uses the

DOUBLE TOND : 15%

TOND : 45%

STANDARD : 10%

GOLD : 30%

They used the milk in daily { quality }

500 ml. : 30%, 1 ltr. : 40%

2 ltr : 20%, more then 2 liter . : 10%

75% people of saras user wants to take the service of home delivery.

Mostly people are like to pay the payment on the daily basis & other

people wants to pay at end of the month.

Nobody wants to pay the extra service charge for the home delivery.

SWOT ANALYSIS
 s W

O T

Business firms undertake SWOT Analysis to understand the

external and internal environment. SWOT is the acronym for
strengths, weaknesses, opportunities and threats. Through such
an analysis, the strengths & weaknesses existing within an
organization can be matched with the opportunities and threats
operating in the environment so that an effective strategy can be
formulated.
Strengths are special attributes or distinctive
competencies that an organization posses, which give it an
advantage over other organization, especially competitors.
The analysis of weaknesses is also internal &
again can only be conducted in relative terms; weaknesses are the
aspects of organization that makes them less effective than other
companies. Once again, care must be taken with the application of
this idea.
Opportunities and threats are external to the
company. An opportunity is any chance to follow a new or revised
strategy that could benefit the organization. An opportunity
represents new initiatives & potential. While they exist for all
organization they are certainly easier to identify for some, than for
others.
Identification of threats and opportunities in the
environment and the strengths and weaknesses of the firm is the
corner stone of business policy formulation; these are those
factors, which determine the courses of action to ensure the
survival and/or growth of the firm.

SWOT ANALYSIS FOR JAIPUR DAIRY:-

STRENGTHS: -
  ESTABLISHED BRAND NAME

 MAXIMUM MARKET CONTROL

 AUTONOMY IN DECISION MAKING

 EXTENSIVE MARKETING AND PROCUREMENT

NETWORK

 PRODUCTS PRICED REASONABLY

 QUALIFIED MANPOWER

 HIGH MILK PRODUCTION AND MARKETING

POTENTIAL

 EASY AVAILABILITY OF MILK FROM OTHER

COOPERATIVES

WEAKNESSES: -

 HIGH FIXED COSTS

 HIGH INTERUNIT MILK PURCHASE PRICE

 MILK PERCIEVED UNFIT FOR BULK BUYERS

 WEAK HOME DELIVERY INFRASTRUCTURE

 CONSUMERS CARRYING NEGATIVE PERCEPTION ABOUT

PROCESSSED MILK

OPPORTUNITIES: -

 CAPACITY OF MARKET GROWTH

  INSIGNIFICANT COMPETITION FROM ORGANISED SECTOR

 SCOPE FOR PREMIUM PRODUCTS

 VAST UNTAPPED RURAL MARKET

 SCOPE FOR FURTHER IMPROVEMENT IN QUALITY

 SCOPE FOR PRODUCT DIVESIFICATION

 CHANGING LIFESTYLE AND HABITS

 SCOPE FOR IMPROVEMENT IN HOME DELIVERY SYSTEM

THREATS:-

 DELICENSING OF DAIRY INDUSTRY

 THREATS OF ANAND MILK DAIRY

CONCLUSION
According to the analysis it has been assessed that the people have more
faith in SARAS, being a govt. concern, which can capture the maximum no of
milk market. Bat at the same time we should not ignore the growing popularity
of lotaus milk and goras milk.

These are the main competitor of Saras in the jaipur city. At present not a
tough competition between all these but in the fourth coming year there will be
a tough competition between all these companies or dairy’s.

According to my survey I have take the conclusion about the free home
delivery scheme is that the advance payment of the 90 Ltr. Milk for the three
month is very high but according to me is that if this scheme for the one
month then this scheme will should take a good response. We have trying to
attract the consumer’s through there quality service and there supply services
or some new attractive schemes etc. for standing in the market competition.

SUGGESTIONS
 • Should try to provide a good quality of milk to the consumers.

• Easy availability of the to milk the consumer’s.

• A company should try to find the new consumer’s attractive

schemes in every two months.

• Advertisements should be about the children’s health.

• Advertisements should be cheap and attractive.

• Company should try to doing the price deals with the

consumers.

• A company should try to improve the relation with the dealers.

• A company should try to give the package and banded premium

to their consumer’s.

• Continuous feedback from the market should be done, so that

the change in taste, pattern and preference of the consumers
can come out in front of the manufacture.

• Packaging of SARAS milk should also changed .

• Consumer wants the stability in the price

Limitations:-
The limitations faced during the training and while undergoing my research
was lack of availability of first hand data. As the data included is secondary in
nature, authentication of the data is major concern. The next difficulty was the
facts and figures had change due to change in financial year, thus it could
affect the recommendation and conclusion part.
Also there were huge constraints when it came to time as a one month period
only allowed me a bit of primary research plus the population size being
humongous my sample pf 50 retailers does not necessarily represent the
entire population rather it can be taken as a representative group of the
regions in which the survey was taken.

BIBLIOGRAPHY:-
  Analysis of Saras milk consumers according to buth delivery question.

 Data analysis of mansrover.

 Some reference books(Research methodology by C.R.Kothari,

behavior by Robbins)

 Philip Kother , Koshi & Jha

WEBLIOGRAPHY SITE

 WWW.SARASMILKFED.COOP

 WWW.JAIPURDAIRY.COM

ANNEXURE
Research Questions and Hypotheses

As per the demand questionnaires are prepare one for consumer and one for

retailer selling flavour milk.

a) Who are the competitor in the market ?

(a) Amul (b) Lotus (c) Mother dairy (d) Others

b) What are the market share of our company ?

(a) 70% (b) 50% (c) 30% (d) 20%

c) Any effcct in sale with advertising ?

(a) Yes (b)No

d) Are the consumer and retailer satisfied with company product ?

(a) Yes (b) No

e) What advertisements tools are being used by company ?

(a) Media (b) Newspaper (c) Banners (d) Others

f) Consumer want’any changes in the current paking ?

(a)Yes (b)No

g) Are you satisfied with company supply chain ?

(a)Yes (b)No

h) Mention the drawbacks in the Company ' Saras' ?

…………………………………………………………………………