Professional Documents
Culture Documents
A Vision transcending
Steel and Power
1
A
PROJECT REPORT
ON
“PRODUCTION PROCESS, PRODUCTS & BUSINESS PROCESS”
SUBMITTED BY:-
SATISH KUMAR TIWARI
M.B.A. 3rd SEMESTER
SESSION 08-09
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DECLARATION
3
CERTIFICATE
4
PREFACE:
Since the last few decades due to fast industrial development & high
competitiveness in the market the MARKETING plays a very vital role in the
success of an organization.
The industrial revolution born the germ of a new business system. It introduces
new products, new system of manufacture, and new modes of transportation &
methods of communication & brought about changes in the physical & economic
environment of man. Mass production became the order of the day.
The above discussion was the basic thought which made me realize the
importance of business process & so I selected the business process as my
project study.
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ACKNOWLEDGEMENT
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CONTENTS
1 Objectives of Study
2 Introduction
3 About industry
4 Customers of Jindal
5 Company Profile
6 Product Profile
7 4 Ps of organization
8 Process flow
9 Production Process
10 Business Process
11 Export in Jindal
12 Customer Satisfaction
13 Logistics
14 Findings
15 Conclusion
16 Suggestions
17 Bibliography
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OBJECTIVE OF THE STUDY
8
Shri O.P.JINDAL A Tribute
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REASONS FOR SLECTION CORE (Steel) SECTOR
Global steel demand is rising on the back of accelerated infrastructure
activity in China, CIS and India, housing boom in USA, and white goods
resurgence in Europe. During the recent recessionary phase, the industry has
consolidated in terms of ownership as well as mothballing of inefficient
capacities. Steel prices continue firming up.
For the first time in last 20 years, there is demand growth all over the world
for steel.
In US, the demand is led by the booming housing industry. Additionally the
auto industry is showing signs of recovery as auto sales hit their strongest
levels for the year in July even as US posted a 2.4% GDP growth.
In India, China and other Asian countries the demand is led by emphatic
investment activities in infrastructure.
Russia and other CIS nations are also witnessing strong internal demand.
Iraq reconstruction work is expected to fuel further demand for steel over
the next three years.
China is consuming steel like never before for its infrastructure with
investments such as Three Gorges project on Yangtze as well as part of its
build up to the Beijing Olympics in 2008 and the Shanghai Expo in 2010.
The demand supply gap is expected to increase and this will drive steel
prices northwards, even as the global steel industry is not prepared for this
demand onslaught.
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Major Indian Steel Players
Tata Iron and Steel Company
JSW Ltd
Weaknesses
• Endemic Deficiency
• Systematic Deficiency
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o High Cost of Capital
o Low labour Productivity
o High Cost of Basic Inputs and Outputs
Opportunities
The Indian rural sector remains fairly unexposed to their multi-faceted used of
steel. The rural market was identified as a potential area in way back in the year
1976. The usage of steel in housing fencing, structures and other possible
application where steel can be use as a substitute can increase per capita
consumption of steel.
• Other sectors
It is estimated that world steel consumption will double in next 25 years. Quality
improved Indian steel combined with low cost advantages will definitely help in
substantial gain in export market.
Threats
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• Slow industry growth
The linkage between economic growth of a country and the growth of its steel
industry is strong. The Indian steel is no exception. The growth of domestic steel
industries between 1970-1990 is totally equal with the growth of the economy,
which was totally sluggish. This enhanced rivalry among existing firms.
• Threat of substitute
Plastic and composites pose a threat to Indian steel in one its biggest markets-
automotive manufacturer. The other vibrant threat for steel is aluminum.
• Technological change
The demand for the steel is a derived demand and the purchase quantity
depends upon the end-use requirements. The traders tend to exhibit price
sensitivity and buy when there is discount available. This volatility of demand
often affects the integrated steel manufactures because their inability to tune the
production in time with the market demands fluctuation.
Other threats
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In the world of business, the Jindal Organization is a celebrity. Ranked sixth
amongst the top Indian Business Houses in terms of assets, the Group today is a
US$8 billion conglomerate. Jindal Organization, set up in 1952 by the steel
visionary Mr. O.P. Jindal, has grown from an indigenous single-unit steel plant in
Hisar, Haryana to the present multi-billion, multi-locational and multiproduct steel
conglomerate. The organization is still expanding, integrating, amalgamating and
growing. New directions, new objectives... but the Jindal motto remains the same-
"We are the Future of Steel ". The group has been technology-driven and has a
broad product portfolio. Yet, the focus at Jindal has always been steel. From mining
of iron-ore to the manufacturing of value added steel products, Jindal has a pre-
eminent position in the flat steel segment in India and is on its way to be a major
global player, with its overseas manufacturing facilities and strategic manufacturing
and marketing alliances with other world leaders.
Jindal Organization aims to be a global player. In pursuance of its objectives, it is
committed to maintain world-class quality standards, efficient delivery schedules,
competitive price and excellent after sales service.
JSW Ltd.
From being the Asia's largest and the world's largest coal based Sponge Iron Plant
with a capacity of 5,00,000 MTPA, it has now been expanded to 6,50,000 MTPA by
addition of a 10th Kiln to become the world's largest coal based Sponge Iron Plant.
The second core strength of the company is Power. From the captive power
generation capacity of 28 MW in 1995-96, the present generating capacity is 340
14
MW. It uses hot gases (generated during manufacture of sponge iron), coal
washery rejects, and char and coal fines for generation of power and this make the
operations highly economical and environment friendly. The company also has the
facility to manufacture Mild Steel Slabs and Ferro Chrome. The company has gone
in for backward integration by acquiring Iron Ore Mines at Tensa, Orissa and Coal
Mines at Gare Coal fields, Raigarh, Chattisgarh. During February 2002 at Raigarh
the 120 Mtr Rail & Universal Beam Mill project was commenced with a production
capacity of 550,000 MT per annum of rails, H beams, columns and sheet piles. The
total cost of the project was Rs.400 crores. In august, 2002 the Coal Washery Plant
with annual capacity of 2.5 million was commissioned. The company has started
the 55 MW power project at Raigarh in September 2002. The estimated outlay for
the project is Rs.207 crores and the project is expected to commission by
September 2004. After completion of the project the total enhanced capacity will be
300 MW. The company is proposed to expand the capacity of Sponge Iron by
setting up additional four kilns each of 1.65 lac MT capacity at Raigarh. The
estimated outlay for the project will be Rs.200 crores and the project work is being
taken up in phased manner. The Phase I and Phase II will be completed by March
2005 and September,2005 respectively. Since the Sponge Iron Plant will generate
flue gases, the company proposes to utilize the flue gases by way of setting up 2
power plants of 25 MW each at a cost of Rs.150 crores. After installation the
enhanced power generation capacity will be 50 MW. Out of the 2 power plants one
25 MW will be set up by March 2005 and another will be by September 2005. The
Plate Mill - 1 Million tones capacity, has been commissioned in March 2007.
Vision
Mission
To achieve growth in business with global competitive edge providing
satisfaction to the customers, employees, shareholders and community at large.
Location:
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ADDRESS:
Corporate Office:
Jindal Centre
12 Bhikaiji Cama Place
New Delhi 110 066. INDIA
Tel: +91 011 26188345-60
Fax: +91 011 26161271
Email: marketing@jindalsteel.com
Registered Office:
Delhi Road
Hisar 125 005.
Haryana INDIA
Tel: +91 01662 220471- 75, 222471- 84
Fax: +91 01662 220476
Works:
Raigarh:
16
Kharsia Road
Raigarh 496 001
Chhattisgarh. INDIA
Tel: +91 07762 227001-10
Fax: +91 07762 227021-22, 227030
E-mail: raigarh@jspl.com
Raipur:
13 K. M. Stone
G.E. Road, Mandir Hasaud
Raipur 492 101
Chhattisgarh. INDIA
Tel: +91 0771 2471205-07
Fax: +91 0771 2471214
E-mail: jspl_raipur@satyam.net.in
Mines:
Tensa: TRB Iron Ore Mines
P.O. Tensa 770 042
Distt. Sundergarh
Orissa. INDIA
Tel: +91 06625 236023/24
AFCONS
Alfa Laval
BALCO
Bhushan Ltd
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Bhushan steel & strips Ltd.
CSEB
Dwarikesh ShugarLLtd.
GEMSCAB.LTD.
HINDALCO
HLL
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Jindal Vijaynagar Steel ltd.
JK industries Ltd.
MSEB
19
Simplex Concrete Pile Ltd.
Thermax Ltd.
Thyssen Krupp
Videocon Industries
VRC Construction
Indian Railways
HEG Ltd
BSES Ltd
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Larsen & Toubro Ltd
TATA Steel
Aarati Steel
Konkan Railways
Raw material
o Sponge iron
o Pig iron
o Ferro chrome
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Finished Products
o Beams
o Columns
o Channels
o Rails
By Products
o Acration
o Fly ash
o Coal tar
o Iron ore fines
o Granulated Slag
o Flue dust
o Mill skull
o Coal & Coke fines
o Pond fines
o Ash cha
COMPANY PROFILE:
O. P. JINDAL.
In the world of business, the Jindal Organization is a celebrity. The Group today is
a US $8 billion conglomerate.
Jindal Organization, set up in 1970 by the steel visionary Mr. O.P. Jindal,
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has grown from an indigenous single-unit steel plant in Hisar, Haryana to the
present multi-billion, multi-location and multi-product steel conglomerate. The
organization is still expanding, integrating, amalgamating and growing. New
directions, new objectives... but the Jindal motto remains the same- "We are
the Future of Steel ".
The group has been technology-driven and has a broad product portfolio.
Yet, the focus at Jindal has always been steel. From mining of iron-ore to the
manufacturing of value added steel products, Jindal has a pre-eminent position in
the flat steel segment in India and is on its way to be a major global player, with its
overseas manufacturing facilities and strategic manufacturing and marketing
alliances with other world leaders.
O. P. JINDAL
23
A further increase in the steel-manufacturing capacity is part of our growth and
expansion plans with a new Steel Melt Shop near the Rail Mill on the anvil.
Growth is the keyword and by 2004, our steel production will exceed 1 million
MTPA, offering a range of steel products that best leverage the strengths of our
facility, quality and technology.
JSPL is utilizing waste hot gases and coal washery rejects to generate 150MW
power. Another 55MW power plant is under installation. A new company Jindal
Power Limited has been set up which is currently working on plans to establish a
1,000 MW plant at Raigarh.
Our philosophy of moving up the value chain by increasing our portfolio of value
added products continues. The unstinted support over the years from our
investors, our clients, business associates and well-wishers, has been a great
asset and we hope to continue to have them with us as we grow from strength to
strength.Naveen Jindal
Executive Vice Chairman & Managing Director
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JSPL is an integral part of the Jindal Organization, an Indian multinational present
worldwide, though its Indian activities predominate. We continue to seek new
business opportunities that complement our market strengths, offer growth
potential, and leverage our existing assets for future growth so as to maximize
value for all our stakeholders. Success with our customers, our employees, our
shareholders and our community is our mainstay. Serving them by building long
term relationships and becoming a leader in the global markets.
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The agreement covers ‘know-how’ transfer
encompassing steel-making, secondary refining and
continuous casting up to rolling and finishing of long
rails and universal beams; deputation of NKK multi-
disciplinary specialists at the JSPL plant; and training of JSPL personnel at NKK
steelworks in Japan.
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and sanitation facilities to building and maintaining roads and parks to healthcare
and education.
27
On 23rd January 2004, in a historic Judgment, the Hon'ble Supreme Court
has held that the right to fly the National Flag freely on all days of the year, with
respect and dignity is a Fundamental Right.
As Mr. Naveen Jindal says "Now after a
long struggle that we have got this right, we
must proudly display the National Flag on all
days. The joy and happiness that it will bring is
difficult to be explained in words but can indeed
be experienced. By displaying of the National
Flag by more and more Indians it will
revolutionize the way we think about our
country, making us a happier and a prouder
nation. When a person displays the National
Flag he rises above his religious and political
affiliations and only shows his love for his country and that he is proud to be an
Indian. As the Tricolor is our greatest national symbol, we must encourage every
Indian to own it, respect it, fly it and above all live by its ideals.
Jindal Foundation for Performing & Creative Arts invited well-known artist
and curator Peter Nagy to assemble a group of artists that would be
commissioned by the Foundation to create original new works on this subject.
These works would become the property of the Foundation and kept together as a
group, to be expanded in the future, so that the exhibition could tour around India
in the years to come. Mr. Nagy, an American who has lived in India since 1992
and has become intimately involved with its contemporary art scene, is known for
championing adventurous artists who work in a wide variety of materials and
mediums. For this project, extremely eclectic group of artists were chosen to
present the widest possible number of interpretations on the theme. Painters and
sculptors as well as photographers and installation artists were
Many of the works are, of course, celebratory and joyful while others are
critical, poignant or even depressing. In the wide range of both types of works and
emotions conveyed, the exhibition is witness to the broad diversity of peoples and
viewpoints that makes up India today, a true testament to the world's largest
functioning democracy.
Among the artists who created works for Tiranga are the senior painters
Sudhir Patwardhan (of Mumbai), Gulam Mohammad Sheikh and Nilima Sheikh (of
Baroda); the painters Rekha Rodwittiya, Surendren Nair, Shibu Natesan and
Nataraj Sharma (all of Baroda) and Jitish Kallat (of Mumbai) and Manisha Parekh
(of New Delhi), all of whom have become among the most celebrated artists of
their generation in India today.
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and Subodh Gupta (all of New Delhi) and Reena Saini Kallat (of Mumbai).
Photographs documenting the Tiranga in a wide number of uses and settings
have also been included, these by some of the biggest names in the field today:
Ragu Rai, Dayanita Singh, Samar Jodha and Ram Rahman. In addition, a
selection of photographs culled from the National Archives in New Delhi shows
the development of the design for the Tiranga and important scenes from the
struggle for Independence with many of the founding fathers of the Nation. As part
of the opening festivities, an interactive art event conceived by Jitish Kallat invites
the public to create their own on-the-spot works to become part of the project.
• State-of-the-art Fume Extraction System for dust emission control at the SMS
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• Bag filters for dust control at source
• Electrostatic precipitators to control fly ash emission from the power plant
• Ventury scrubber in lime kilns for flue gas control
• 100% effluent recycling to ensure zero water pollution
• Sewage treatment plant for domestic waste
• Reuse of solid waste and waste heat
as power plant fuel
• Use of fly ash for brick manufacture
30
the latest, fully mechanized techniques. It meets about 60% requirement of Iron
ore for the sponge iron plant at Raigarh and the cost of production of Iron ore from
the mine is almost half the price that is paid for acquiring balance ore from the
market. An additional crusher is being installed so as to ensure that high-grade
iron ore is made available and the ore is transported to our Raigarh plant by a rail
link.
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We are an ISO 9002 and 14001 certified Company, and
strive for total customer satisfaction by consistently
supplying quality products conforming to mutually agreed
product specifications and delivery schedules, thereby
establishing leadership in the quality of our products and services. The Quality
Control Department is equipped with the latest testing equipment including gas
chromatograph, spectrometer, hardness tester, ultrasonic testing equipment and
more.
The Rail and Universal Beam Mill, currently under installation at Raigarh, will
use the latest quality testing equipment to ensure world-class products. The
Non-Destructive Testing Line will comprise the following:
· Brushing Machine
· Laser Straightness Measurement Device
· Visual Surface inspection facility
· Eddy current Testing Device
· Ultrasonic Testing Device
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With a view to benefit from the latest innovations in IT tools, an Enterprise
Resource Planning (ERP) SAP R/3 Ver 4.66 has been implemented in all the
units by Siemens Information Systems Ltd. Apart from integrating various
functions, the ERP programme will improve coordination, increase productivity
and lower cost of production. The attention is focused on quality improvement,
cost reduction and customer satisfaction. The report submitted by Anderson
Consulting on reducing cost of production is being implemented in letter and spirit.
This will strengthen the competitiveness of the products and enhance their
marketability in domestic and global markets.
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PRODUCT PROFILE:
The Rail and Universal Beam Mill has been designed for the manufacture of rails
up to 120 meters finished hot rolled length.
The plant is also equipped with a Flash Butt Welding Plant for welding of rails
from 240 meters to 480 meters long.
Advantages:
With the availability of 120 m long rails, there will be drastic reduction of weld
population in Indian rail tracks (from 160 welds per track km presently to 17)
resulting enhance safety and cost reduction. The performance of Indian Railways
would improve on account of enhanced safety, increased reliability, comfort and
prolonged rail life.
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Wear resistant Grade typified by 880 N/ mm2 minimum UTS
to 1080 N/mm2 UTS.
Quality Assurance:
The quality assurance system of JSPL today is certified by BSI-London for Quality
BS: EN 9002:2000 and BS: EN 14001:1996 for Environmental Management
System.
Self Certification:
IMPORTANT: -
Today, the standard requirements of rails must meet the operating needs of the
railways for at least 20 years.
Larger sizes are being manufactured for the first time in India
For the first time in the country; parallel flange beams and columns in larger sizes
are being manufactured. More commonly known as H-beams, hot rolled parallel
flange beams and columns are the most sought after sections by structural
engineers, architects and construction companies the world over.
35
Advantages:
With the universal rolling method, beams having same depth but with different
flange and web thickness are being manufactured thus giving be a choice of
larger number of beams with different weights in kg/m and statical properties. This
is in contrast with the current availability of limited number of conventional
I-beams on account of caliber rolling method
Steel at our Raigarh plant is being manufactured using the Electric Arc Furnace.
The steel melt shop (SMS) is equipped with ladle furnace and vacuum degassing
and has continuous casting facilities for wide slabs, rounds and blooms. The steel
making capacity at present is 2.40 million TPA.
JSPL has recently signed an MoU with the State Government of Orissa to set up
a 6 million tonne steel plant with an investment of Rs.13,500 crores and another
MoU has been signed with the State Government of Jharkhand to set up a 6
million steel plant with an investment of Rs.15,000 crores.
Carbon & Alloy Steels confirming to National & International Standards like SAE,
AISI, DIN,IS and ASTM.
36
Building upon the strength of our unshakeable foundations, JSPL is poised for a
quantum leap in the core sector of power, contributing to the growing needs of the
nation.
super thermal power plant being established in Raigarh district, about 40 kms
from our existing plant. This is the first mega power project in the private sector to
have achieved financial closure. JSPL with its large experience in installation,
operation and maintenance of thermal power plants is the Project Management
Consultant (PMC) for the project. The Power Plant will be up and running by
2007.
The serious intent of the JSPL foray into power can be gauged from its
accelerated pace of expansion and meeting commitments not only on time but
well in time. The thrust into this core sector is not only in keeping with our
philosophy of creating opportunities where others see problems, but is also in
complete synergy with the businesses we already are in. Our vision of utilising
existing in-house strengths to fuel further growth has made us a force to reckon
with. JSPL has a long-term commitment to this vital core sector. Jindal Power
Limited will serve to further sharpen our focus on the power sector and thus lead
to faster growth.
At Raigarh, JSPL has the world's largest coal-based sponge iron manufacturing
facility, with aninstalled capacity of 1.37 MTPA, using ten rotary kilns. Sponge
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iron was the first production facility at the Raigarh plant, commissioned in 1991. In
India, JSPL is the market leader in coal-based sponge iron, enjoying a market
share of 22%. Today a major portion of our production is used for in-house
manufacture of steel at JSPL and the other companies in the Jindal Organisation.
As a key raw material for the manufacture of steel, our focus on sponge iron
continues.
# Equipment for sponge iron plant (shell, support roller assembly, base
frames, tyres, girth gears, rotary
feeders, etc.)
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# Hot Rolling mill equipment (chocks, rolls, pinch roll assembly, manipulator
assembly, etc.)
# Spares for mining equipment (dipper front wall, pulley, bucket, bowl and
mantle liner, etc.)
# Spares for steel and other plants (peal stem, wear resistant bends, counter
weight level, winch assembly, etc).
Domestic Market
India
International Market
Singapore
Middle-east
Iran
Germany
Products
Casting
Stripes
Bloom
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Slabs
Rounds
Flats
Finished Products
Billets
Beams
Columns
Price
Semi-finished Products
Finished Product
Promotion
On-line Promotion
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SWOT Analysis of Jindal Steel & Power Limited
Strengths
Of 250,000 tones.
Weaknesses
High Gearing.
Opportunities
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Market for Steel in the world.
Threats
Limited access of Jindal to good quality of iron ore, which are normally
earmarked for exports.
42
PROCESS FLOW OF JSPL
43
PRODUCTION PROCESS:
Every company tries to reduce its cost of production so that it can maximize its
profits.
We at Jindal try to produce best quality steel at lowest possible price so that we
don’t have to compromise on quality and at the same time we have a control over
our pricing. Towards this end we produce direct reduced iron at our two DRI
PLANTS :- DRI -1 and DRI-2.
SPONGE IRON
Sponge iron is a porous structures obtained by reduction in iron ore. It is the raw
material for making steel.
Its main usage lies in using it as an alternate for scrap in steel making .Sponge
iron is used heavily in making steel because it is cheaper than scrap.
It is in usage since 1960-65 but it has been heavily used since 1980.
1. IRON ORE
2. COAL
3. DOLOMITE
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DRI # 1
PRODUCTION OF SPONGE IRON: (2006-07)
DRI – II
Components:
Kiln (82 mt long)
Cooler (50 mt long)
Day bin (2)
Waste heat recovery boiler
Shell air fan, etc
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FLOW CHART OF DRI:
RAW MATERIALS
KILN
(PREHEATING AND REDUCTION ZONES)
COOLER
PRODUCT HOPPER
MAGNETIC SEPERATION
PACKING PLANT
DESPATCH
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POWER PLANT
WASTE HEAT RECOVERY BOILER (WHRB):
WHRB: - 10
COAL BASED: - 7
The DRI plants and power plants work towards same purpose .The steam
generated out of the DRI plants is used to generate power at power plants.5 tones
of steam is used to make 1 mw power.
This process also involves turbines. The no of turbines at Jindal is 5.
2 turbines of 25 mw capacities.
2 turbines of 20.8 mw capacities.
1 turbine of 10 mw capacities
Note: - Steam, which is released after process from DRI, is used to generate
POWER, it is cheaper than coal based power plant.
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FLOW DIGRAM OF POWER GENERATION: -
FLUE BOILER
POWER
GAS (HEAT1000) STEAM TURBINE
NUMBER OF TURBINES: - 5
2 TURBINES OF 25 MW CAPACITIES
1 TURBINE OF 10 MW CAPACITIY
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STEEL MELTING SHOP II (STEEL)
METAL
HOT
DRI Scrap
Oxygen
Sub station
EAF
FES
Water Complex
LRF
Vacuumed degassing
Ladle area
Oxygen
Sub station
CASTER
FES
Water Complex
DRI: Direct Reduced Iron
EAF: Electric Arch Furnace
LRF: Ladle Refining Furnace
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Materials required to make 1 MT of Steel:
Sr. No. Raw materials % ag Qt. (In MT)
1 Scrap 5 5
2 Hot Metal 25 35-40
3 DRI Fines 15 20
4 DRI Lumps 55 60
Total 100 120
P R O C E SS R O U TE F O R R A IL
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JINDAL STEEL & POWER LTD
(Sectional Properties of finished pdt Parallel Flange Beams & Columns,
Rails, Crane Rails & Channels produced at RUBM, Raigarh)
Sectional Total Flange Thickness Thickness Root Area of
Description
Weight Depth Width of Web of Flange radius section
Beams/ Columns w H b tw tf r A
Kg/m mm mm mm mm mm cm2
PARALLEL FLANGE BEAMS
UB 203X133X 25 25.1 203.2 133.2 5.7 7.8 7.6 31.97
UB 203X133X 30 30 206.8 133.9 6.4 9.6 7.6 38.21
UB 305 x 165 x
40 40.3 303.4 165 6 10.2 8.9 51.32
UB 305 x 165 x
46 46.1 306.6 165.7 6.7 11.8 8.9 58.75
UB 305 x 165 x
54 54 310.4 166.9 7.9 13.7 8.9 68.77
UB 356 x 171 x
45 45 351.4 171.1 7 9.7 10.2 68.95
UB 356 x 171 x
51 51 355 171.5 7.4 11.5 10.2 76.52
UB 356 x 171 x
57 57 358 172.2 8.1 13 10.2 85.54
UB 356 x 171 x
67 67.1 363.4 173.2 9.1 15.7 10.2 94.51
UB 406 X 178 X
54 54.1 402.6 177.7 7.7 10.9 10.2 68.95
UB 406 X 178 X
60 60.1 406.4 177.9 7.9 12.8 10.2 76.52
UB 406 X 178 X
67 67.1 409.4 178.8 8.8 14.3 10.2 85.54
UB 406 X 178 X
74 74.2 412.8 179.5 9.5 16 10.2 94.51
51
92.4
52
UC 203 x 203 X
46 46.1 203.2 203.6 7.2 11 10.2 58.73
UC 203 x 203 X
52 52 206.2 204.3 7.9 12.5 10.2 66.28
UC 203 x 203 X
60 60 209.6 205.8 9.4 14.2 10.2 76.27
UC 203 x 203 X
71 71 215.8 206.4 10 17.3 10.2 90.43
UC 203 x 203 X
86 86.1 222.2 209.1 12.7 20.5 10.2 109.6
UC 254 X 254 X
73 73.1 254.1 254.6 8.6 14.2 12.7 93.1
UC 254 X 254 X
89 88.9 260.3 256.3 10.3 17.3 12.7 113.3
UC 254 X 254 X
107 107.1 266.7 258.8 12.8 20.5 12.7 136.4
UC 254 X 254 X
132 132 276.3 261.3 15.3 25.3 12.7 138.1
UC 254 X 254 X
167 167.1 289.1 265.2 19.2 31.7 12.7 212.9
UC 305 x 305 x
97 97 307.9 305.3 9.9 15.4 15.2 123.4
UC 305 x 305 x
118 117.9 314.5 307.4 12 18.7 15.2 150.2
UC 305 x 305 x
137 136.9 320.5 309.2 13.8 21.7 15.2 174.4
UC 305 x 305 x
158 158.1 327.1 311.2 15.8 25 15.2 203.4
UC 305 x 305 x
198 198.1 339.9 314.5 19.1 31.4 15.2 252.4
UC 305 x 305 x
240 240 352.5 318.4 23 37.7 15.2 305.8
UC 305 x 305 x
283 282.9 365.3 322.2 26.8 44.1 15.2 360.4
CRANE RAILS
CR-80 64.2
CR-100 89
RAILS
UIC60 60.34
IRS -52 52
Channels
ISMC 250 x 80 30.6
ISMC 250 x 82 34.2
ISMC 300 x 90 36.3
ISMC 400 x 100 50.1
Cyy is centre of gravity along YY Axis
53
NPB - Narrow Parallel Flange Beams IS
UC - Bristish Univeral Columns Code 12778 -2004
WPB - Wide Parallel Flange Beams IS
UB - British Universal Beams Code 12778 - 2004
HE - European Wide Flange Beams
IPE - European Narrow flange Parallel beams
Plates
JSPL has taken another step towards it spirit of bringing
first of their kind products in to the country. JSPL
commissioned its 1 million tonne per annum capacity
3.5 meter wide Plate mill on 31st March'2007, which
has a Steckel rolling facility equipped with level-2
automation system.
Backed by state-of-the-art steel making and refining facilities and a slab caster of
upto 2600 mm maximum width, plans are afoot at JSPL to develop and supply
coils and plates in a variety of steel grades to serve wide ranging applications for
the user industry. These will include general engineering and structural grades,
Hi-Tensile grades, Boiler quality & Pressure Vessel grades, Shipbuilding grades,
API grades upto X-80 quality for the Line Pipe industry, Wear resistant, Corrosion
resistant, and HSLA grades. Plates can be supplied in as per Indian as well as
equivalent international standards such as ASTM, BS, EN, DIN, etc.
The mill uses slabs in thickness 215, 250, and 280 mm, which are reheated in a
200 MT/hr capacity walking-beam type reheating furnace. High pressure primary
and secondary descalers operating at a pressure of 200 bar are used for
descaling. Rolling is done in a 2-Hi roughing mill with a cross-rolling facility and a
vertical edger with automatic width control feature and thereafter in a 4-Hi
reversing type-finishing mill with Steckle furnaces on the entry and exit side.
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Plates can be produced with an "Accelerated Cooling Control (ACC) " system to
achieve normalised rolling (on-line normalising) properties in plates. The mill is
equipped with a hydraulic automatic gauge control system and X-ray gauge for
thickness control. The mill is installed with an on-line heavy leveler after finishing
for flatness control and a shearing facility for cutting of plates into required
lengths. Inspection facilities include on-line ultrasonic testing facility, on-line plate
tilting facility for both surface inspection, and a host of modern laboratory facilities
to ensure strict quality control on plates as per the product development plan.
Orders are already being accepted by the mill for both domestic and export sales.
3.5 meter wide plates and 3.0 meter wide coils from JSPL's Plate mill are
attracting a great deal of interest from the designers and end users across the
Indian industry due to their extended dependence on imported plates at high
costs.
Capacity: 120 Mt
Production: 100 Mt
SAF plant basically produces Ferro chrome, which is used in Steel Melting Shop.
1. Briquette
2. Coke
3. Fluxes
Flow Diagram:
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Raw material feeding
Ground hopper
Conveyor
10 no’s raw material storage
DAY BINS
Conveyors
3 no’s raw material
Weigh hopper
Conveyors
Chutes
SUBMERGED ARC
FURNACE
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The steel industry today provides a large market in every country. it is one of the
fastest growing sectors all over the world. But yet much potential remains to be
developed by each company present in this sector to met the growing demand.
even today supply of steel is less than demand.
To overcome competition, the best option is to develop a strong business
process.
The market
sensing process
The new
offering realization
process
The customer
acquisition process
The Customer
relationship process
The fulfillment
process
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All the activities involved in gathering market intelligence, disseminating it within
the organization, and acting on the information.
It is important to study the trend and direction of the present market so that we
can produce what the customer demands and actually needs. There are various
ways to achieve this including the following ways underwritten: -
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This is done by contacting various consultants, designers and original equipment
manufactures. This gives an opening towards upcoming new projects.
(b) Internet
Today every new development is on the net. It is the best and most dynamically
connected information network up till now. If anything is happening in the world
then it must be on the net. Therefore it is the best way to get information about the
status quo of the steel market.
2. NEW OFFERINGS
The next step is to provide new offerings to the customer because the customer is
dynamic and easily swayed by other choices. It is a good policy to provide him a
new product, which is feasible with his demands.
For example, we at Jindal provide the customer a “parallel flange concept”
product instead of the existing tapered beam. These flanges have a higher tensile
strength plus there production cost is less.
3. CUSTOMER ACQUISITION
Every marketer wants to grab a larger customer base, which is possible through
good customer relationship management. This includes each and every small and
big thing related to the customer right from the contract terms to the logistics or
even his preferences of various products.
4. CUSTOMER FEEDBACK
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5. FULLFILLMENT OF THE PROCESS
This step is actually an inherent process in all the steps of business process. it
compares the set target and the achieved points so that the management can
analyze the success of present policies and visualize if any changes are needed
in the present structure of the company.
EXPORT IN JINDAL
Modes of entry into the foreign land
Jindal Steel & Power limited has not only passionate to satisfy the demand of
domestic market but also targeted the international market. It has chosen market
opportunity in countries like Singapore, Middle-east, Germany, and Iran etc. Jindal
has not established any premises outside the home country. It mainly promotes its
products by various international traders. Jindal also supplies its products to some
major steel players in international market. It relies upon home-country production
to supply product for these markets. The focus in this stage is upon leveraging
home-country products and experience.
Flange Beams
Columns
Hot rolled parallel flange beams and columns are the most sought after sections by
structural engineers, architects and construction companies’ world over.
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With infrastructure development taking the front seat in today’s global scenario,
Indian engineers and architects are looking beyond the conventional, obvious and
exploring better options to win over the challenges of modern construction.
In comparison Jindal steel and Power limited has readily available broad range of
universal beams having multiple flange widths and thick nesses for each size
range, thereby leading to increased economy in use. It facilitates bolted or welded
construction. It ensures quality of material and construction. It also enhances life
cycle performance and durability.
Jindal’s flange beams and columns are made with international competitive
determinants like quality of product, various shapes of products, which can meet
international parameters.
EXPORT PROCEDURE
The below-mentioned responsibilities/documentation have to be undertaken by
respective offices as mentioned for all export deals with the aim to streamline the
internal processes and meet export targets.
B-RAIGARH OFFICE:
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i) 3/3 ORIGINAL + 2 Non-Negotiable Copies of clean Bill of Lading as
per orders + Marked (Freight pre-paid) + Notify to
Applicant/Insurer/Issuing Bank.
j) Bill of Lading to mention carrying vessel’s name, address, tel/ fax
no’s.
k) Certificate of Origin in Duplicate duly endorsed (as received from
Raigarh).
l) Certificate by Carrier / Master / Agent certifying that it can call on
port of shipment.
m) Certificate by Carrier / Master / Agent certify shipment is through
conference Line / Regular Line Vessel and age of the vessel with
fitness.
n) Endorsement in Customs for claiming EPCG benefit.
o) Application for DEPB Benefit to be claimed by JSPL.
p) Insurance Policy (if applicable) for full invoice value + 10%.
D-L/C REALISATION:
Products Mix
The products mix of Jindal specially the flange beams having specification like UB
(British Universal Beams as per BS 4-1: 1993, IPE series, and columns having
specifications like UC (British Universal Columns as per BS 4-1: 1993), crane rails
are only manufactured looking at the demand of foreign market. So these products
has to be sold in international market. There is a sluggish demand for these
products in domestic market.
Domestic Market
In India domestic market demand is a derived demand for steel. Jindal produces 3-
3.5 tones of steel per month. The domestic market cannot sustain the total
production. So there is a balance of products, which has left due to domestic
demand. Hence the company is forced to export the product.
Technological Constraints
Due to the technological constraints Jindal is bound to produce 3-3.5 lac tones per
annum. But Indian market generally consumes 2-2.5 lac tones of steel from the
firm. So the rest 1-1.5 lac tones of steel per annum have to be store in the
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stockyard. But the firm cannot idle its machineries. Some time it force the firm to
export.
Jindal has imported many plants, machineries and equipments. In some import
agreements its been mentioned to export the product that will be produce by using
these equipments. So this drives to export.
In this scheme Jindal is force to export, as it will get relaxation on import duties.
Jindal imports machineries and it has to pay handsome amount of duties to Govt. of
India. If Jindal dose an agreement to export then it will avail the benefits as a
discount on import duties.
In FOB Jindal gets an advantage of 10% incentive at the port. So that drives Jindal
to export.
CUSTOMER SATISFACTION
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major distinguishing feature of the marketing concept, namely, customer
satisfaction. The marketing concept emphasises that it is not enough if a firm has
consumer orientation; it is essential that such an orientation lead to a consumer
satisfaction. The concept underscore that no firm can afford to ignore consumer
satisfaction.
As per the marketing concept, a firm can realize all its business goals by
generating customer satisfaction. The idea may sound somewhat utopian .In
reality; it is an eminently workable proposition.
MEASURING SATISFACTION:
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Marketing mix is the set of marketing tools the firm uses to pursue its marketing
Objective in the target market. These tools are classified into four broad groups
that are called as the four Ps of marketing: Product, price, place and promotion.
Product:
Generally the customer gives more importance to the product quality, verity,
design, features, brand name, packaging, sizes, services, warranties etc.
All the customer may not satisfied with all the features. Some may be with product
quality, some with verity, some with brand name or services etc.
So more verity, better product quality, more features, attractive design, good
packaging, long warranties or better service may increase the level of customer
satisfaction.
Price:
The price factor is directly related to customer cost. Product cost is the most
essential factor for the customer. During the purchase of a product the customer
mainly concentrate on the cost of the product, discount factor etc. So low cost or
more discount may increase the customer satisfaction. Now some company are
adapting the long-term payment period or giving the product on credit basis, which
helps them in improving their customer satisfaction.
Promotion:
It is the mode of communication between the customer and the company and the
customer. It deals with the sales promotion, advertising, sales forces, public
relation, direct marketing.
Many companies spend more money on advertising, promotion etc. for the better
communication with the customer. Which will help the customer to remind their
product during the purchase of same category product. This may indirectly help in
increasing the customer satisfaction.
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Complaint & suggestion system:
Studies show that although customers are dissatisfied with one out of every four
purchases, less than five percent will complain. Most customers will buy less or
switch suppliers. Responsive companies measure customer satisfaction directly
by including periodic surveys. While collecting customer satisfaction data, it is also
useful to ask additional question to measure repurchase intention and to measure
the likelihood or willingness to recommend the company and brand to others.
Ghost shopping:
Companies can have people to pose as potential buyers to report on strong and
weak points experienced in buying the company's and competitors Products.
These mystery shoppers can even test how the company's sales personnel
handle various situations. Managers themselves should leave their offices from
time to time, enter company and competitor sales situations where they are
unknown, and experience firsthand the treatment they receive. A variant of this is
for managers to phone their own company with questions and complaints to see
how the calls are handed.
Companies should contact customer who have stopped buying or who have
switched to another suppliers to learn why this happened. Not only is it important
to conduct interviews when customers first stop buying; it is also necessary to
monitor the customer loss rate.
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CUSTOMER ADDRESS FEEDBACK REMARK
NAME
Goyal Global 216, Deshbandhu 1. Supply chain to JSPL should be
Complex, Near be maintained. more trade
Steel Supplier Agrasen Chowk, 2. There should oriented to
Raipur (C.G.) be customer capture good
meet timely. market share in
3. There is late Raipur region,
action against which is
order booking. considerably big
market.
Ambika Steels 212, Arihant Mr. B. Agrawal
Complex, Station (Entrepreneur)
Road, Raipur (C.G.) was out of
station.
Shatruhan has
given feedback
form to
subordinate.
LOGISTICS:
Importance
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scene has changed. The globalization, the free market and the competition has
required that the customer gets the right material, at the right time, at the right
point and in the right condition… at the lowest cost.
Logistics in JSPL:
Making good products cannot be satisfactory to the customer if we cannot provide
it in good condition and safe packing. Logistics therefore forms an important part
of the customer satisfaction process.
The first step of course is quality inspection. After quality inspection from the
RUBM, finished goods come into the hands of the logistics department. These
goods are then categorized according to their quality.
Quality can be categorized as follows: -
1. Prime
2. Non prime
3. Defective
4. Short length
5. Refinish
6. Cut bar
7. Stack
According to the category the products are placed in ,the products are worked
upon again.
A proper storage place is just as crucial as the product itself .Yards of proper
measurement and safety are used here at Jindal .The following yards are used for
this purpose:
1. GH bay
2. FG bay
3. south yard
4. open gantry
5. b5 area
6. new yard.
Exports
From the logistics department the goods can be used for domestic sales or
exports as the case may be . The materials which are to be exported are formed
into bundles first and then exported . The bundles may contain 5 or 7 pieces . A
maximum of 500 mt goods are released for export at a time.
Findings
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According to analysis and observation. I settled down with the
following findings: -
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Conclusion
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SUGGESTION
• Marketing, Logistics & Q.C. department should maintain harmonious
relations with each other.
LOGISTICS:
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BIBILIOGRAPHY
Books
Internet Websites
www.jindal.com
www.jindalsteelpower.com
www.agencyfaqs.com
www.indiainfoline.com
www.economicstimes.com
Production
JSPL has shown growth in production of all its major products. Details of growth in
production for the quarter ended June 30, 2008 with the corresponding quarter in
the previous financial year are as under:
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For the Quarter I ended June 30, 2008:
700000
600000
100000
0
2008-09 2007-08 Growth
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