Finolex Industries LTD: Content

Finolex Industries LTD
INDEX
Sl nos. Content Page Nos.

1 Executive Summary 7.
2 Introduction 8.
3 Need and Importance of the Study 9.
4 History 11.
5 Finolex Cables LTD. 13.
6 Finolex Industries LTD. 15.
7 Milestone in the history of the company 17.
8 Product Range 18.
9 Organization structure 24.
10 Problem Statement 30.
11 Objectives of the study 31.
12 Research design 32.
13 SWOT Analysis 33.
14 Research findings and inferences 36.
15 Observations 40.
16 Scheme of recommendations 44.
18 Select Bibliography 45
19 Annexure 1 47
Market share for SWR & Plumbing pipes
20 Annexure 2 48.
Questionnaire for Dealers and Sub-dealers
S K N G Govt First Grade College Gangavathi Page

1
Finolex Industries LTD.
S K N G Govt First Grade College Gangavathi

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The Finolex Group is one of India's leading business

conglomerates with interests in diverse areas such as
Telecommunications, Petrochemicals, Irrigation and Education. The
group's range of products cover Electrical and Telecommunications
Cables, Optical Fibre Cables, Rigid PVC Pipes, Suspension and Paste
Grade PVC Resins, Continuous Cast Copper Rods, PVC Sheets,
Electrical Switches and CFL's. All these products are available to the
customers through a well-established and dedicated countrywide
distribution network.
A project was carried to find out the requirement of plumbing and

sanitation pipes in Koppal dist. It was carried out by having discussion
with the dealers, sub dealers, plumbers and builders. The project was
also done to find the market share of different companies in the
plumbing and sanitation pipes sector.
From the project it was found that Finolex has a market share of 12%
in SWR pipes and 21.71% in plumbing pipes. And in the near future
Finolex would be the market leader.
From the survey it was observed that the total potential of Koppal for
SWR pipes is 150 lacks and that of plumbing pipes is 175 lacks.
In SWR pipes Finolex has a market share of 12%, it was found that
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the market share has been increasing gradually, in coming years

Finolex could be the market leaders in SWR pipes.
Recommendations
• Full range of fitting should be made available
• Hot water pipes should be introduced in the product list.
• People should be made aware about the products.
• Regular training should be provided to the plumbers.

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Introduction

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Koppal is a city situated in the north Karnataka, India. The

population of Koppal is around 419,000. Kolhapur district contains 4
talukas. The main languages are Kannada, Telugu and English.
Plumbing, from the Latin for lead (plumbum), is the skilled trade of
working with pipes and tubing for fluids such as water, sewage, steam
and natural gas. Plumbing originated during the ancient civilizations
such as Roman, Persian, Indian, and Chinese civilizations as they
developed public baths and needed to provide fresh water and
drainage. The piping used to convey the water and waste was often
made of lead. Because lead is very toxic, nearly all modern
manufactured plumbing products and materials are lead free.
Sanitation is a term for the hygienic disposal or recycling of waste

materials, particularly human excrement and urine. Sanitation is an
important public health measure which is essential for the prevention
of disease. Sanitation is particulary important in isolation of water
supply systems from sewage discharge. A considerable fraction of the
world is lacking adequate basic sanitation; partly this deficiency has
an ecomomic root, but it is primarily a result of overcrowding and
overpopulation, since the earth's land and water resources have a
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limited carrying capacity for sanitation needs.
The Finolex Group is one of India's leading business conglomerates

with interests in diverse areas such as Telecommunications,
Petrochemicals, Irrigation and Education. The group's range of
products cover Electrical and Telecommunications Cables, Optical
Fibre Cables, Rigid PVC Pipes, Suspension and Paste Grade PVC
Resins, Continuous Cast Copper Rods, PVC Sheets, Electrical
Switches and CFL's. All these products are available to the customers
through a well-established and dedicated countrywide distribution
networ
Need and Importance of the Study

This study will help the company to access the demand for the product
(plumbing and sanitation pipes) in the market, so that they can frame
appropriate strategies to increase the sale and % share in the market.
This study will also help the organization to understand its market
share in the market.
1.1 FINOLEX GROUP
The Finolex Group is one of India's leading business conglomerates

with interests in diverse areas such as Telecommunications,
Petrochemicals, Irrigation and Education. The group's range of
products cover Electrical and Telecommunications Cables, Optical
Fibre Cables, Rigid PVC Pipes, Suspension and Paste Grade PVC
Resins, Continuous Cast Copper Rods and PVC Sheets. All these
products are available to the customers through a well-established and
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dedicated countrywide distribution network.
FINOLEX GROUP is one of the foremost growing organizations in

India. The group consists of:
Finolex Cables Limited - 1956
Finolex Industries Limited – 1981
Finolex, as a group, manufacturers various types of cables, wires,

PVC Pipes, extrusion equipment and drip irrigation system.

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HISTORY
In July 1945, two young brothers P.P Chhabria and K.P

Chhabria came to Pune from Karachi in search of a livelihood and
within six months set up a small shop selling electrical cables. The
retail business became quite successful. A sizeable order in the mid
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1950's from the Defence Department for wire harnesses for trucks and
tanks bolstered their confidence and they decided to manufacture
Cables, themselves.
Starting as a small-scale industrial unit in 1957, they manufactured

PVC insulated cables for the automobile industry. Finolex brand was
born from "Fine" & "Flexibles" and "O" with an electric arc across it -
signifying the electrical cable business the company was in. Their
relentless search for growth and doughty perseverance saw them
through some difficult times and in 1972 the enterprise turned into a
limited company.
Since then, there has been no looking back and following a public
offering in July 1983, Finolex Cables Limited embarked on a
continuous process of expansion and modernization which enabled it
to become the most diversified largest cable manufacturer in the
country.
Their relentless quest for growth saw the brothers establishing Finolex
Industries Limited in 1981. The company sought to manufacture Rigid
PVC Pipes and Fittings at Pune, which find large-scale application in
the agriculture sector. In a shrewd move towards backwards
integration, the company has set up a PVC resin manufacturing
facility at Ratnagiri on the west coast of India.
The early nineties saw the Finolex Group expanding into new
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business domains to manufacture Optic Fibre Cables and Copper

Rods. Today the Group turnover exceeds Rs.20 Billion (about US $
450 million)
FCL and FIL are the two group companies whose equity shares
are listed on the Bombay Stock Exchange and National Stock
Exchange. Global Depository Receipts of FCL are also listed on the
Luxembourg Stock Exchange. Professionally managed, with
continuous updating of technology and strict quality controls, Finolex
strives for maximum customer satisfaction. Over the years, it has
attained a significant position on the industrial map of India.
FINOLEX CABLES LIMITED
Finolex Cables Limited (FCL) the flagship company of the Group

has plants located in Pimpri and Urse in Pune as well as in Goa - all of
which are accredited with IS/ISO 9002. In addition, the plants at Urse
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and Goa have recently been awarded the IS/ISO 14001 certification.
FCL takes pride in being the only company in India that offers "Total
Cable Solutions" and boasts of a portfolio that includes a wide range
of cables such as:
• PVC insulated single & multi core industrial flexible cables

• PVC insulated winding wires
• 3 core flat cables for submersible pumps
• Cables for the agricultural and automobile sectors and
• LT power and control cables
For the communication industry, FCL offers
• Jelly Filled Telephone cables

• Trunk & Distribution CATV and Branch & Drop Co-axial
cables for cable television
• LAN cables and Copper & Fibre components for structural
cabling
The backward integration of the group into manufacturing PVC Resin

at Finolex Industries, Ratnagiri and 99.97% pure electrolytic grade
Continuous Cast Copper rods at Finolex Wire Products, Goa, gives
the Finolex group the unique advantage of having total control on the
quality of its products.

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The name Finolex has become synonymous with safety in households

all over India and enjoys overwhelming confidence of the public.
The company has received several honors such as the Harvard

Business School Association of India - Economic Times award for
'Corporate Performance,' IIM-LIC award for 'marketing' and the
EEPC 'Export Performance Certificate'. Besides, some of its products
have also received certification under the internationally recognized
CB-IECEE Scheme.
The company has been exporting cables for the past two decades
mainly to the Gulf countries and export growth has accelerated in the
past few years as a result of successful tapping of new market
segments.
The company also manufactures PVC Sheets which can be used for
roofing and construction, interior decoration, partition work and AC
ducts have high resistance to weathering and corrosive atmosphere.
These Sheets have high impact strength with high degree of
formability and thermal and electrical insulation properties. The light
transmission for clear sheets is of the highest degree.
1.4 FINOLEX INDUSTRIES LIMITED
Finolex Industries Ltd. (FIL) has been in ‘Plastics’ business since its
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incorporation in 1981. Beginning as a modest rigid PVC (Poly Vinyl

Chloride) pipe manufacturer, FIL went in for backward integration in
April 1994 and commissioned its PVC Plant near Ratnagiri (350 Kms,
South of Mumbai) on the West Coast of Maharashtra State. Since then
FIL is one of the largest PVC Resin manufacturer in India. Moreover,
the PVC & Pipes Pant at Ratnagiri has been awarded the ISO 14001
certification.
FIL is the also the largest PVC Pipe manufacturer in India and the
first to have been awarded the IS/ISO 9001:2000 certification. FIL
offers a wide range of PVC Pipes & Fittings, for diverse applications
in agriculture, housing, telecom, industry, etc. ranging between 20mm
diameter to 400-mm diameter. Pipes division of FIL has won
PLEXCONCIL “Top Exporter Award” on five occasions.
FIL's PVC plant enjoys many locational advantages, the important

one being proximity to the market. Further, the Pipes division of FIL
and FIL's associated concern consumes captively about 45,000 metric
tonnes of PVC per annum; a distinct advantage available only to FIL.
As a part of its PVC complex, FIL has set up an open sea cryogenic
jetty. The Finolex jetty is the first of its kind in the private sector in
India. It is located near the PVC plant and is presently utilised for
importing the feedstock for manufacture of PVC as well as for
importing LPG.

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The strength of FIL lies in its quality products and satisfied customers.
FIL over years has built a very large distribution network, which adds
to FIL's strength. The name “Finolex” is synonymous with “Quality”
not only in India but also with FIL's international customers.
The growth of Finolex group of companies has been

consistently high, both in turnover and profitability, reflecting
dynamism and efficiency. Companies in the group are managed by
professionals and the Board of Directors consist of eminent
personalities led by Shri P P Chhabria, Chairman of the Group and
Shri K P Chhabria, Managing Director of FIL with a distinguished
record of contribution to industrial development and community
service in India.
FINOLEX GROUP has also been associated for long time in social
welfare activities, such as promoting a children’s school in Pune and
has also set up an engineering and management institute, Finolex
Academy Of Management And Technology at Ratnagiri. The
Institute provides higher education opportunities to students of the
backward region in the field of mechanical, electrical and electronic
engineering and management science. The Institute has been
operational since 1996.
The Group has also set up International Institute of Information

Technology (I2IT). The Institute offers Post-graduate courses and
Doctoral research programmes in advanced IT creating new

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curriculum, with faculty drawn from all over the world. Distinctive
features of the Institute include a fully automated campus with state-
of-the-art learning tools, a web-based educational environment and a
nursery for start-ups on campus created by faculty, students and
venture capitalists – a confluence of academics, research and industry.
The Hope Foundation also provides medical aid to the deserving

cancer patients. The Group also regularly gives donation to other
charitable institutions for the welfare and well being of people.
Always on the look out for new ideas and progress through
modernization, diversification and expansion, FINOLEX GROUP is
now poised for a major leap in the 21st century.
1.5 Milestone in the history of the company

1) Finolex Industries Limited is first to get prestigious
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IS/ISO 9001: 2000 certifications.

2) It won PLEXCONCIL “Top Exporter Award” on five
occasions (pipe division).
3) Environment pollution control award in 1999 by Maratha
Chambers Of Commerce.
4) FIL’s PVC complex has its own cryogenic jetty at
Ratnagiri plant.
5) FIL’s PVC resin and PVC pipes plant at Ratnagiri
awarded ISO 14001: 1996.
PRODUCT RANGE
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PVC PIPES AND FITTINGS
FIL is the largest PVC-U pipe manufacturer in India and the first to
have been awarded the IS/ISO 9001:2000 certification. FIL offers a
wide range of PVC-U pipes and fittings, for diverse applications in
agriculture, housing, telecom etc. ranging between 20 mm to 400 mm
diameter. The range of PVC-U pipes and fittings that FIL offers is as
follows :
• Selfit PVC-U Pipes (for agriculture & potable water
supply)As per IS 4985-2000.
• Ringfit PVC-U Pipes (for agriculture & potable water
supply)As per IS 4985-2000.
• Moulded Fittings for Agriculture (As per IS 7834-1987).
• Fabricated Fittings for Agriculture.
• Protector Well Casings & Screens(As per IS 1218-1992).
• Underground Sewerage Pipes(As per IS 15328-2003).
• Selfit & Ringfit SWR PVC Pipes(As per Is 13592 with Latest
Amendment).
• SWR Moulded Fittings(As per IS 14735-1999 with Latest
Amendment).
• Plumbing Pipes(for domestic plumbing applications)As per IS
4985-2000,As per ASTM D 1785.
Solvent Cemented Fittings(for domestic plumbing applications)As per
ASTM D 2467 in Schedule 80 series.
The range of Pipes and fittings includes:
Selfit uPVC Pipes - The Pipes are manufactured as per IS: 4985:1988
in the range of 63 mm to 200 mm diameter in 4 Kg, 6 Kg and 10
Kg/cm2 Pressure Classes.
Ringtite uPVC Pipes - The Pipes are manufactured with an exclusive

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built-in, dual-contact Rubber Sealing Ring in the range of 160 mm to

400 mm diameter in 2.5 Kg, 4 Kg, 6 Kg/cm2 Pressure Classes
conforming to ISO: 4422.
Protector Well Casings & Screen - The Pipes are manufactured as

per IS: 12818:1992 (Amendment No.1: 1995) for Shallow Well (upto
80 metres. Depth) and Medium well (upto 250 metres. Depth) in the
range of 100 mm to 200 mm diameter for Borewell Applications.
Heavy Pressure Pipes - These Pipes are manufactured in grey and

blue colour. The grey pipes are manufactured in 10 Kg and 15
Kg/cm2 Pressure Classes conforming to IS: 4985 and Blue threaded
pipes are manufactured conforming to ASTM: D1785 in Schedule-40
and Schedule-80 Classes.
Ducting Pipes - The Pipes are manufactured as per Department of

Telecommunication (DOT) - India. Telecommunication Engineering
Centre (TEC) specification in 50 mm & 110 mm dia in white and grey
colour.
SWR Pipes & Fittings - The Pipes and Fittings are manufactured
conforming to BS: 4514 and DIN: 19531/IS: 13592 in sizes 75 mm
and 110 mm diameter for the Construction Industry. Finolex SWR
System offers a choice of Solvent Cement or Rubber Ring Jointing.

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Rubber Ring Jointing - PVC Fittings (Agriculture) - The

Fittings are manufactured conforming to IS: 7834 for Moulded and IS:
10124 for Fabricated ranges. The fittings are available in a wide
range, tailor made to suit the range of PVC Pipes.
Packing Details for Shipment - The pipes are stuffed in loose

condition in Full Container Loads and Fittings are packed in
corrugated boxes.
Volume & Weight - The Pipes and Fittings are volume cargo.
Maximum Cargo weight per 20 FCL shall be 10 to 12 Tons.
The SWR (Soil, Waste & Rainwater) Pipes & Fittings are
manufactured from specially tested UV stabilized compound to
prevent deterioration due to photochemical reaction of ultra violet
rays when exposed to sunlight and are fast replacing G.I. & C.I.
conventional material in Building Sanitation, Plumbing & Drainage.
They are durable, light weight, chemical and weather resistant non-
inflammable, rodent repellent, non-corrosion and aesthetically
superior.
1.9 Other product lines and sister concern of FIL.

PVC insulated single & multi core industrial
flexible cables PVC insulated winding wires
3 core flat cables for submersible pumps

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Cables for the agricultural and

automobile sectors LT power and
control cables
Jelly Filled Telephone cables
Trunk & Distribution CATV and Branch & Drop Co-axial cables for
cable television LAN cables and Copper & Fiber components for
structural cabling
Finolex Academy of Management and Technology.
International Institute Of Information Technology.
Hope Foundation for providing medical aid to the deserving cancer
patients.
Finolex Industries Limited,

Ratnagiri plant.
Finolex Industries Limited in Ratnagiri was started in April 1994,

(350 Kms South of Mumbai) FIL is one of the largest PVC Resin
manufacturer in India. PVC plant at Ratnagiri has been awarded ISO
14001 Certification.

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Infrastructure Facilities:
Totally 97 workers are working at Ratnagiri plant. And they are
manufacturing 1,40,000 TPA. FIL in Ratnagiri comprises of different
Departments
¾ PVC manufacturing Unit
¾ PVC Pipe manufacturing Unit
PVC Manufacturing Unit

PVC manufacturing unit is having it’s own jetty constructed by
Finolex, which was licensed by Indian Prot Corporation. It is used
mainly for the import of Raw material from foreign countries through
Ship
• Ethylene
Dichloride Tanks - 4 Each
10,000 Mts. Capacity
• Vinyl Chloride monopolyne Tanks
• Stabilized poly vinyl chloride
These converted poly vinyl chloride are directly sent to the
storage silos of extrusion department.
Extrusion Department:
The extrusion department comprises of different sections
• Management,
• Production,
• Quality control
• Maintenance,
• Dispatch
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Management:
In this department 3 managers are there to take care of overall
activities of Extrusion department.
Production:
In production department consist of different sections.
Mixer Section (4 Silos) (2 silos under Construction) (120
Tones/day) 3 labours
Extrusion Department:
• Totally 14 Extrusion machines.
• 4 Engineers & 3 labours.
• Each machine produces 9 tones/day. So totally 120
mts /day is produced.
• Pipes ranging from 65 mm to 315 mm are
produced.
Quality Control Section:

• 2 Technician & 5 trainees
• Mr.Sanjay Bud Gujur explained all the
process in this section
• Totally 13 test done in this section to
maintain the quality
Maintenance Section:

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In this Section 4 types of maintaining system are followed

Routine System
Preventiv
e System
Periodic
System
Project
System
Dispatch Section:
This Section takes care of dispatch of goods to the customers.
Its get order from marketing department through mail. Trucks are
arranged for loading & sending goods to the customer in this
department. The storage yard capacity is 2500 Mts.
Other Department:
9 24 Hrs. Medical Facilities with Ambulance is
available
9 Canteen Facilities
9 Transport facilities from Ratnagiri / Quarters

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Organization structure
ORGANISATION CHART
CHAIRMAN
Shri P.P CHABBRIA

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MANAGING DIRECTOR
Shri K.P CHABBRIA
Dy. MANAGING DIRECTOR

Shri PRAKASH P
CHABBRIA
A S S T . M A N A G I N G D I R EACSTS OT .RM A N A G I N G D I R E C T O R
M r . S .S D H A N O R K A R M r. P S U B R A M A N IA M
PRESIDENT
Mr. V.V KHANDEKAR
VISION
“ One person with an idea is equal to a thousand who have only
thought”
2.2 Mission
“ WE AT Finolex Industries Ltd are committed to ensuring customer
satisfaction by offering quality products through continuous up

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gradation of our technology and systems with the involvement of our

customers, vendors and employees “.
Problem statement:
To find the potential of Koppal district for plumbing and sanitation

pipes. The market for the plumbing and sanitation pipes is increasing
day by day as the infrastructure is on the boom, the requirement of
plumbing and sanitation pipes is also increasing, the need of the hour
for the companies is to improve its market share. To increase the
market share it needs to find out the potential market for its product,
then to find out whats the potential consumption of the market for the
product.
Objectives of the study
1. To find out the market share of different companies producing

plumbing and sanitation pipes.
2. To study the market of plumbing and sanitation pipes in Koppal

district.
3. To find the potential of Koppal district for plumbing and

sanitation pipes
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RESEARCH DESIGN:
Research design is partly explorative and descriptive. The data was

collected from a
stratified sample of dealers through structured questionnaire, which
will be analyzed with
the appropriate tools and inferences, will be drawn accordingly.
Approach and Methodology
In order to achieve the goals of the research project. The research

project was carried out
by interviewing the dealers and sub dealers of various companies and
discussions were
held with the builders and plumbers to find out the reason for usage of
the products of a
particular company. Research was carried out see what companies are
prevailing in the market.
Sampling Methodology
1. Census for dealers and Random Sampling techniques for sub

dealers are used
2. The nos. of dealers contacted was 60.
3. The chosen sample size for sub dealers is 30 the sample is

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derived from with in Koppal dist

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Observations
And
SWOT Analysis
SWOT Analysis of Finolex Industries Limited

Strength:
1. The main strength of FIL is its workforce, very talented,

competent, and hard working.

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2. The company believes that there can be no compromise on

quality, which is the main foundation stone of the organization
3. Its distribution network is very strong.
4. Well-established brand name.
5. Good relationships with the dealers.
6. Dedicated employees.
7. Wide spread distribution.
Weakness:
1. It is new to the plumbing and sanitation pipes market

2. Non-availability of complete range of fittings.
3. Fewer advertisements.
4. No proper co-ordination between Finance, Marketing and
Loading department.
5. Production rate is slow.
6. No proper maintenance of the machinery.
Opportunities:
1. Entering into premium brand segment.

2. Moving Into New Market Segments That Offer Improved
Profits
3. Could enter to New Products.

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Threats:
1. Stiff competition from other companies.
2. The changing policy of the government.
3. Easy shift of customer’s tastes and preferences
Research Findings and Inferences
Companies producing SWR pipes and fittings are Finolex, Prince,

Supreme, Kisan, Monarch, Paras, Pearl, Greenflex, Agriflex and
others.
Companies producing plumbing pipes and fittings are Finolex, Astral,

Supreme, Kisan, Monarch, Paras, Pearl, Greenflex, Agriflex and
others.
From the survey it was found that the total market for SWR pipes and
fittings in Kolhapur dist. is about 150 Lakhs and for the plumbing
pipes and fittings in Koppal dist. is about 175lakhs.
Discussion with the builders:
By the discussion with the builders it was found that:
1. Usually they go in for low cost construction.

2. They see in for cost of the product 1st then the quality.

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3. They see in for cost of the product 1st then the quality.
4. There is steady growth of infrastructure.
5. 12-13% of construction cost is for plumbing and sanitation.
Discussion with the plumbers:
Plumbers have a major influence in the constructors or the builders by

the discussion with
the plumbers it was found that:
1. They are not aware about the quality of the product.

2. They usually go in for cost reduction.
3. They lack in knowledge.
Others mean local companies
From the survey it was found that for SWR pipes the total market is of
about 150
lacks. Among this 150 Lakhs (Annexure1)
Companies Amount (in Market share (in %)

Lakhs)
Finolex 18 12
Supreme 23 15.34
Kisan 27 18
Prince 22 14.66

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And others 60 40
Major share is been taken by local companies, as their prices are

comparatively lower than the branded companies.
For the ASTM pipes it was found that the total market is about 175
lacks, among this
175lakhs
Companies Amount (in Lakhs) Market share (in %)
Finolex 38 21.71
Supreme 31 17.72
Kisan 30 17.14
Astrsl 15 8.57
And others 61 34.86
In ASTM pipes it is found that Finolex is leading in the market
MARKET INFORMATION OF SWR
Total Market Potential of SWR in Kolhapur District is

About 150 Lakhs.

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MARKET INFORMATION OF PLUMBING
• Total Market Potential of Plumbing in Kolhapur

District is About 175 Lacks.
Observations
From the survey it was observed that the total potential of Kolhapur

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for SWR pipes is 150 lacks and that of plumbing pipes is 175 lacks.
In SWR pipes finolex has a market share of 12%, it was found that the
market share has
been increasing gradually, in coming years finolex could be the
market leaders in SWR pipes
In plumbing pipes Finolex has a market share of

21.71% it occupies the top
position in the market.
It was found that lot many local brands are available in the market at a
cheaper price, people who are not aware of quality go in for cheaper
products.
Questioner (annaxure2) was been used for the dealers and the sub
dealers, the outcome from the questioner is
60 dealers were contacted out of which

1. 9 deal with Finolex company products
2. 8 deal with Supreme company products
3. 8 deal with Kisan company products
4. 7 deal with prince company products
5. 8 deal with Astral company products
6. 20 deal with local company products
Q1. Reasons for using G.I or PVC pipes?

PVC pipes are used more than the GI pipes as PVC pipes have more
benefits than GI.

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The benefits are:
• Easy to handle.
• Easy for transportation
• Easy for installation
• Long lasting
• Non-rust
• Easy to repair
• Cheaper compared to GI
Q2. What type of SWR pipe are used Type A or Type B, Selfit or
Ringfit?
% Of Ringfit usage __________, Selfit usage __________
• Major sales of SWR pipes were of Type A as compared to that

of Type B.
• It is found that Type A is of higher quality then that of Type B
• The usage of Ring fit pipes are more then Self Fit
Q3. What type of ASTM pipes are used Sch 40 or Sch 80, White or
Blue?
% of Sch 40 usage __________, Sch 80 usage__________.
• Both Sch 40 and Sch 80 are equivalently in use.
On the basis of the study conducted at finolex industries ltd. The

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following evaluations
have been made
The company has very good growth prospects as the

economy in a boom and the
major sector i.e. housing which use pipes and fittings is doing
exceptionally well as such this has opened a huge market for the
company’s products and if the current demand continues the company
would be the future market leaders in this segment.
Present market scenario
Company Market share (in %)

Reliance and IPCL 64
Finolex 16
Dcw 8
Chemplast 8
DCM Shriram 4

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With a market share of 16% in pipes it is next to the market leader

reliance, and with its low cost of manufacturing, good dealer network
it would out beat reliance in future.
 Finolex has always given very high importance to the quality

aspect of its products and this strategy has paid off in
the past and will continue to yield rich dividends for the
company in the coming years.
 Finolex has a strong dealer and sub dealer network present

through the length and breadth of the country who are
committed in delivering company products to every home in the
country. Company is currently looking at various options to
leverage on its large dealer network with more than 2000
outlets spread all across India.
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 There is a possibility of various items from other agri products

to financial instruments that can be distributed through the
dealer chain. Finolex is the only brand of PVC pipes available
across the country having its own PVC resin plant is a distinct
advantage available to Finolex.
 The company is an ISO 9000 and ISO 14001 recognised it is

one of the most environmental friendly company making the
best use of the available resources.
 Of the 142.6 million hectares of the net cultivated area 57

million hectares (40%) in irrigated. The remainder of 85.6
million hectares (60%) is rain fed as such this shows a huge
market that has not yet been tapped and could become a
possible growth sector for the company in the near future.
Recommendations
 Full range of fitting should be made available.

The full range of fittings should be made available as

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sometimes there will be shortage of fittings from the company.

The customer would prefer to buy all the products at a single
stop.
 Hot water pipes should be introduced in the product list.

The hot water pipes should be introduced in the product list
as the demand for the hot water pipes is increasing
 People should be made aware about the products.

There is no awareness of the quality products.
Customers go in for low quality products for a cheaper price as
compared to those of the branded ones.
 Regular training should be provided to the plumbers.

Training should be provided to the plumbers on regular basis
so that they have the knowledge of quality.
Bibliography
Books

Page 42
Marketing management – Philip Kotler and Keller
Marketing research –Tull And Hawkins
Fundamentals Of Research By William J. Stanton
Websites:
www.finolex.com
www.wikimapia.com
ANNEXURE
• In 1989 Company ontheHarvard BusinessSchool±EconomicTimes award
for CorporateExcellence;
• Finolex Cableshas also featured intheTop 150Hidden Champions

oftheWorld byWorldLink,Geneva.
• Itranked amongthe leading organizations of Business India'sSuper 500

Corporations.
• Inthe survey conducted by BusinessToday and SternStandard, Finolex was

listed amongthe BestWealth Creating Companies of India.
• IIM-LIC Award forMarketingExcellence in 1994-95;

StarPerformer Award for
• outstanding contributiontoEngineeringExportsduringthe year 2005-06 and

several other accoladeshave come its way.

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S K N G Govt First Grade College Gangavathi Page

S K N G Govt First Grade College Gangavathi

The Finolex Group is one of India's leading business

A project was carried to find out the requirement of plumbing and

the market share has been increasing gradually, in coming years

S K N G Govt First Grade College Gangavathi

S K N G Govt First Grade College Gangavathi

Koppal is a city situated in the north Karnataka, India. The

Sanitation is a term for the hygienic disposal or recycling of waste

limited carrying capacity for sanitation needs.

The Finolex Group is one of India's leading business conglomerates

Need and Importance of the Study

1.1 FINOLEX GROUP

The Finolex Group is one of India's leading business conglomerates

dedicated countrywide distribution network.

FINOLEX GROUP is one of the foremost growing organizations in

Finolex, as a group, manufacturers various types of cables, wires,

S K N G Govt First Grade College Gangavathi

In July 1945, two young brothers P.P Chhabria and K.P

Starting as a small-scale industrial unit in 1957, they manufactured

business domains to manufacture Optic Fibre Cables and Copper

FINOLEX CABLES LIMITED

Finolex Cables Limited (FCL) the flagship company of the Group

• PVC insulated single & multi core industrial flexible cables

For the communication industry, FCL offers

• Jelly Filled Telephone cables

The backward integration of the group into manufacturing PVC Resin

S K N G Govt First Grade College Gangavathi

The name Finolex has become synonymous with safety in households

The company has received several honors such as the Harvard

1.4 FINOLEX INDUSTRIES LIMITED

incorporation in 1981. Beginning as a modest rigid PVC (Poly Vinyl

FIL's PVC plant enjoys many locational advantages, the important

S K N G Govt First Grade College Gangavathi

The growth of Finolex group of companies has been

The Group has also set up International Institute of Information

S K N G Govt First Grade College Gangavathi

The Hope Foundation also provides medical aid to the deserving

1.5 Milestone in the history of the company

IS/ISO 9001: 2000 certifications.

PVC PIPES AND FITTINGS

The range of Pipes and fittings includes:

Ringtite uPVC Pipes - The Pipes are manufactured with an exclusive

S K N G Govt First Grade College Gangavathi

built-in, dual-contact Rubber Sealing Ring in the range of 160 mm to

Protector Well Casings & Screen - The Pipes are manufactured as

Heavy Pressure Pipes - These Pipes are manufactured in grey and

Ducting Pipes - The Pipes are manufactured as per Department of

S K N G Govt First Grade College Gangavathi

Rubber Ring Jointing - PVC Fittings (Agriculture) - The

Packing Details for Shipment - The pipes are stuffed in loose

1.9 Other product lines and sister concern of FIL.

S K N G Govt First Grade College Gangavathi

Cables for the agricultural and

Finolex Industries Limited,

Finolex Industries Limited in Ratnagiri was started in April 1994,

S K N G Govt First Grade College Gangavathi

PVC Manufacturing Unit

Quality Control Section:

S K N G Govt First Grade College Gangavathi