LAGUNA COLLEGE OF BUSINESS AND ARTS

Calamba, Laguna

Course Syllabus in Principles of Tourism

Bachelor of Science in Travel Management

Course Code: HRM 101 Course Description:

Descriptive Title: PRINCIPLES OF TOURISM 1 This course provides the students introduction to the study of tourism,
Unit Credit: 3 units looking at the various theories, concepts and principles relating to the
Contact Hours per semester: psychological, cultural, sociological, political and economic aspect of tourism.
Lecture : 3 hours per week With an overview in the development, composition and roles of the travel
Laboratory: 0 hours per week sector in tourism. Tourism network and supply components, the patterns
and changes in tourism development, and career opportunities in the
industry will be discussed.
GENERAL COURSE OBJECTIVES: At the end of the course, the learners should be able:
1. To define the basic principles of Tourism and appreciate the importance of Tourism.

2. To understand the various factors that affects and supports the tourism industry.

3. To know the nature of travel and different travel patterns.

4. To get acquainted with different tourism organizations, their roles and importance.

5. To realize opportunities and threats of tourism to country destination.

JOB PERFORMANCE OBJECTIVE: Upon completion of the course, the learners should be able to participate effectively in the:
1. Application of principles involved in tourism.
2. Illustration of different tourism aspects and factors on current events.
3. Preparation of a case study on tourism industry.
4. Discussion and analyzing issues on domestic tourism.

Prepared by: Checked and Verified by: Approved: No. of pages: 8

Florenda De Vero

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 CONTENTS LEARNING OBJECTIVES REFERENCE MATERIALS LEARNING VALUES EVALUATIVE TIME
ACTIVITIES INTEGRATION TECHNIQUE ALLOTMENT

INTRODUCTION TO TOURISM
THE NATURE OF TOURISM:
MEANING AND ELEMENTS
Tourism – Definitions and
Terms
Components of Tourism
The Elements of Travel
and Tourism-
Characteristics of Tourism
Importance of Tourism
Kinds of Travelers
VII. Factors Influencing Travel
Demand
VIII. The Philippine Tourism
Industry
• To define tourism and its Principle of Tourism Part 1 Rev Plenary Graded 1 session
importance. Ed by Zenaida L. Cruz, Ph.D. Discussion Recitation
• To discuss the basic Integration Quizzes
Principle of Tourism Part 2 Exercise
component of tourism.
Updated Ed by Zenaida L.
• To appreciate the Case Study
Cruz, Ph.D.
elements of tourism as
used in defining travelers. Introduction to Tourism by
Florida C. Leuterio
Tourism: An Introduction by
Zenaida Cruz
http://portal.unesco.org
www.tourism.gov.ph

HISTORICAL DEVELOPMENT
OF TOURISM
I. Early Beginning of
Travel
II. Modern Tourism
III. Origins of ourism in the
Philippines
IV. International Patterns
V. Factors the Favor the
Growth of Tourism
• To illustrate how tourism Principle of Tourism Part 1 Rev Plenary Graded 1 session
has evolved which have Ed by Zenaida L. Cruz, Ph.D. Discussion Recitation
affected the growth and Integration Quizzes
development of today’s Introduction to Tourism by Exercise
tourism industry. Florida C. Leuterio Case Study
• To know the origin of
tourism in the Philippines.
• To be acquainted with the
current international travel
patterns.
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 • To recognize the factors
that inclines the growth of
tourism.

PRINCIPLES OF TOURISM –
Part 1
• To understand the factors
PSYCHOLOGY OF TRAVEL that motivates people to Principle of Tourism Part 1 Rev Graded
I. Tourism Motivators travel. Ed by Zenaida L. Cruz, Ph.D. Plenary Recitation 1 session
II. Classification of • To understand the Discussion Quizzes
Travelers characteristics of travelers Tourism: An Introduction by Integration
• Based on Leisure based on different factors Zenaida Cruz Exercise
• Based on Personality Case Study
III. Travel Characteristics
of Psychographic
Types
ECONOMICS OF TOURISM
I. Economic Significance • To understand the role of
of Tourism tourism in economic Principle of Tourism Part 1 Rev Graded
II. Economic Impact of development Ed by Zenaida L. Cruz, Ph.D. Plenary 1 session
Discussion Recitation
Tourism • To learn the strategies to Quizzes
III. Ways to Maximize the maximize the economic Tourism: An Introduction by Integration
Economic Effect of Zenaida Cruz Exercise
effects of tourism
Tourism Case Study

END OF PRELIMINARY ACTIVITIES

Date of Revision: Checked and Verified by: Approved: No. of pages: 8

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 CONTENTS LEARNING OBJECTIVES REFERENCE MATERIALS LEARNING VALUES EVALUATIVE TIME
ACTIVITIES INTEGRATION TECHNIQUE ALLOTMENT

PRINCIPLES OF TOURISM – • To understand how travel Principle of Tourism Part 1 Rev Plenary Graded 1 session
Part 2 is founded by Ed by Zenaida L. Cruz, Ph.D. Discussion Recitation
characteristics of mankind. Integration Quizzes
SOCIOLOGY OF TOURISM Tourism: An Introduction by Exercise Presentation
• To learn the importance
Zenaida Cruz
I. The Social and effect of tourism in the Case Study
Nature of Travel society
II. The Social • To appreciate the progress
Significance of Travel tourism causes in and for
III. Social Trends of the society.
Travel • To comprehend what are
IV. Type of Tourist the characteristic forms of
Roles tourist behavior
V. Social Tourism • To know about social
tourism, and to understand
how it can help the
industry and the society.

1 session
Plenary Graded
• To illustrate how culture Principle of Tourism Part 1 Rev
TOURISM INDUSTRY Part 1 Ed by Zenaida L. Cruz, Ph.D. Discussion Recitation
directly affects tourism Quizzes
TOURISM AND CULTURE Integration
• To know the how important Presentation
I. Effects of Culture on Tourism: An Introduction by Exercise
cultural tourism
Travel Zenaida Cruz Case Study
II. The Cultural • To be acquainted with
Significance of Travel cultural factors that
III. Cultural Tourism appeals to tourists
IV. Cultural Factors that Graded 1 session
Influences Tourist Principle of Tourism Part 1 Rev
Plenary Recitation
• To know the components Discussion
of tourism, how they are Ed by Zenaida L. Cruz, Ph.D. Quizzes
TOURISM NETWORK AND Integration Presentation
SUPPLY COMPONENTS categorized. Exercise
Tourism: An Introduction by
• To understand tourism
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 I. Tourism supply components and Zenaida Cruz Case Study
Components classify sample institutions
II. Tourism from travel and tour
Supply Components industry.

• To identify various tourism Principle of Tourism Part 1 Rev

Graded 1 session
organizations according to Ed by Zenaida L. Cruz, Ph.D. Plenary Recitation
different categories. Discussion Quizzes
TOURISM ORGANIZATIONS Tourism: An Introduction by Integration Presentation
I. International • To identify each Zenaida Cruz Exercise
Organizations organization’s role and Case Study
II. Regional Organizations importance in the industry
III. Professional Tourism
Organizations
IV. Tourism Organizations
in the Philippines

END OF MID-TERM ACTIVITIES

Date of Revision: Checked and Verified by: Approved: No. of pages: 8

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 CONTENTS LEARNING OBJECTIVES REFERENCE MATERIALS LEARNING VALUES EVALUATIVE TIME
ACTIVITIES INTEGRATION TECHNIQUE ALLOTMENT

TOURISM INDUSTRY Part 2

TOURISM PLANNING • To understand Tourism: An Introduction by Plenary Graded 1 session
I. The Concept of Planning basic principle of business Zenaida Cruz Discussion Recitation
II. Tourism Planning planning. Integration Quizzes
III. The Tourism Planning • To know the Exercise Presentation
Process importance of planning in Travel Agency and Tour Case Study
tourism. Operation in the Philippines by
• To identify the Bienvenido G. Claravall
TOURISM DEVELOPMENT processes in tourism
I. Tourism Planning vs. planning. Plenary Graded
Tourism Development Principle of Tourism Part 2 Rev Discussion Recitation 1 session
II. Tourism Development • To understand the Ed by Zenaida L. Cruz, Ph.D. Integration Quizzes
III. Process in Tourist Project relation between tourism Exercise Presentation
Evaluation and System planning and tourism Case Study
Analysis development
• To know the
importance and
characteristics of tourism
development projects
TOURISM MARKETING • To know the
I. Introduction to Tourism Plenary
process in Tourism Project
Marketing Discussion Graded
Evaluation and System
II. Tourist Product Tourism: An Introduction by Integration Recitation 1 session
Analysis
III. Tourist Markets Zenaida Cruz Exercise Quizzes
IV. Principles of Tourism Case Study Presentation
• To understand the
Marketing importance of marketing in
tourism

• To appreciate and

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 apply marketing philosophies,
tools and techniques applied
to tourism industry

END OF PRE-FINALTERM ACTIVITIES

Date of Revision: Checked and Verified by: Approved: No. of pages: 8

CONTENTS LEARNING OBJECTIVES REFERENCE MATERIALS LEARNING VALUES EVALUATIVE TIME

ACTIVITIES INTEGRATION TECHNIQUE ALLOTMENT

TOURISM INDUSTRY Part 3 Tourism: An Introduction by Plenary Graded 1 session

TOURISM PROMOTION
I. Tourism Promotion
II. Promotion and
Communication
III. Buying Process
IV. Promotion vs.
Marketing
V. Promotion Planning
• To have an in- Zenaida Cruz Discussion Recitation
depth understanding about Integration Quizzes
Principle of Tourism Part 2 Rev Exercise Presentation
tourism promotion, its
Ed by Zenaida L. Cruz, Ph.D.
importance and relation to Case Study
marketing
• To know the
buying process in tourism
in relation to promotion
planning
• To understand
the promotion planning
process and its results.

TOURISM DISTRIBUTION 1 sessions

Graded
CHANNEL • To understand Plenary Recitation
Principle of Tourism Part 2 Rev
I. Tourism Distribution principle of distribution and Ed by Zenaida L. Cruz, Ph.D.
Discussion Quizzes
Channel identify channels in tourism Integration Presentation
II. Travel Intermediaries • To know the Exercise
III. Distribution Channels Case Study
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 IV. Relation of Distribution
to Marketing
V. Distribution Strategies
A LOOK IN THE FUTURE
ASSESSMENT OF TOURISM
INDUSTRY
I. Tourism Complexity
II. Tourism Disadvantages
III. Strategy to Mitigate
Detrimental Effects of
Tourism
CURRENT TRENDS AND ISSUE
IN THE TOURISM INDUSTRY
I. Current Socio and
Economic Trends
relating further Growth
to Tourism
II. Issues in Tourism
III. Future of Tourism and
Hospitality
EMPLOYMENT
OPPORTUNITIES IN TOURISM
AND HOSPITALITY INDUSTRY
I. Career Opportunities
a. Transportation
Industry
b. Hospitality Industry
travel intermediaries
• To relate
distribution to tourism
marketing
• To recognize
effective strategies in
distribution.
1 sessions
Plenary Graded
Discussion Recitation
Integration Quizzes
Exercise Presentation
• To know the Case Study
problems confronting the
tourism industry
• To understand
the negative effects of
tourism
• To recognize the Tourism: An Introduction by
measures to lessen Zenaida Cruz
negative effects of tourism
• To understand
the social and economic
changes that may bring
further growth to tourism
and hospitality industry
• To be familiar
with emerging issues of
tourism and hospitality
industry
• To know the
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 c. Attractions and career opportunities from
Activities different institutions in
d. Travel Trade tourism industry
e. Other Private Sector • To be inspired
f. Government Sector by successful professionals
from different industries of
the tourism sector

END OF FINALTERM ACTIVITIES

Date of Revision: Checked and Verified by: Approved: No. of pages: 8