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  • Macro-Economic Impact of Bollywood in India

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    Rupinder Singh
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    In 2009, India produced a total of 2961 films on celluloid, that include a staggering figure of 1288 feature films. Over the next five years, the Indian film industry is projected to grow at 9% and reach the size of Rs 137 billion by 2014. Regional cinema has experienced a huge growth recently. Box office collections from regional films are estimated to be Rs 1,508 crore.

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    In 2009, India produced a total of 2961 films on celluloid, that include a staggering figure of 1288 feature films. Over the next five years, the Indian film industry is projected to grow at 9% and reach the size of Rs 137 billion by 2014. Regional cinema has experienced a huge growth recently. Box office collections from regional films are estimated to be Rs 1,508 crore.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    1K views11 pages

    Macro-Economic Impact of Bollywood in India

    Uploaded by

    Rupinder Singh
    In 2009, India produced a total of 2961 films on celluloid, that include a staggering figure of 1288 feature films. Over the next five years, the Indian film industry is projected to grow at 9% and reach the size of Rs 137 billion by 2014. Regional cinema has experienced a huge growth recently. Box office collections from regional films are estimated to be Rs 1,508 crore.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 11

    m mm 

    
    
      

    Presented by:
    Rupinder Singh
    Neha Gupta
    Suraj Kumar
    Pulkit Gaba
    Rahul Bhalla
    (FE 2)
     m    
     
    = Ê rld's largest pr ducer  ilms. In 2009, India
    pr duced a t tal  2961 ilms n cellul id, that
    include a staggering igure  1288 eature
    ilms.
    = Largest audience r m all er the w rld

    = Sharukh, Amir, Shilpa, Aishwarya, Amitabh


    am ng m st a ured act rs abr ad
      
     
      

    = Largest in the w rld in terms  ticket sales and


    number  m ies pr duced annually
    = P pularity increasing ater gl balisati n

    = Part  reenue c mes r m Grade-B m ies


    and d wn
    m
      

    = m ie tickets in India are the cheapest in the


    w rld
    = m re than 14 milli n Indians g t the m ies
    n a daily basis and pay m re than aerage
    Indian·s daily wages(US 1$ - 3$)
    = The industry has cl cked reenues  ar und
    Rs 89 billi n in size in 2009
    m
        

    = ëer the next ie years, the Indian ilm industry


    is pr jected t gr w at 9% and reach the size 
    Rs 137 billi n by 2014 acc rding t the FICCI-
    KPmG 2010 rep rt
    = Nearly 70%  TV reenues are based n ilms
    and ilm-based pr grammes
    = Stars help make brand gr w by pr m ti n
    campaigns
    m 

    = The industry pr ided empl yment t m re


    than 18 lakh pe ple during 2008-09
    = C mbined reenues  Indian ilm and
    teleisi n industry was Rs 28,305 cr re  r the
    year 2008-09(net direct taxes c mprised  Rs
    800 cr re), which appr ximately c nstituted
    0.532 per cent  the GDP  the c untry
     

    = Regi nal cinema has experienced a huge gr wth


    recently. B x ice c llecti ns r m regi nal ilms
    are estimated t be Rs 1,508 cr re
    = US-internati nal ilm industry is c ntributing Rs
    304 cr re t the Indian ilm industry and acc unts
     r 14,000 j bs
    = T urism sect r beneits largely r m
    b llyw d(G a-Dil Chahta Hai, Kashmir-Mission
    Kashmir)
     

    = Inestment in playback singers rather than


    act rs taking music less ns; presence  item
    numbers in c mmercial m ies
    = Pr m ti n thr ugh ilms, eg. Nescae, C ke, etc

    = 100% ree FDI in media sect r

    = Film stars are used as pr tag nists  r gr wing


    industries  animati n and gaming
    = C rp ratizati n takes b llyw d t a higher
    leel
    = Vide piracy, which acc unts  r a l ss  ab ut
    $960 milli n at present day, sh uld h peully
    be reduced

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