Name:……………

Roll No………….
ST. JOSEPH’S COLLEGE OF ENGINEERING AND TECHNOLOGY, PALAI
(An ISO 9001:2000 Certified College)
Second Sessional Examination– January 2008
First Semester
School of Management

Business Communication

Time: 2 ½ Hours. Marks - 50

Section A
1. What is a business letter?
2. What are the functions of a sales letter?
3. State the points which are considered while drafting an enquiry letter?
4. What are the objectives of NLP?
5. What are the advantages of computer networks? (5x3 = 15 marks)
Section B
6. a) Explain the parts / layout of a business letter?
OR
b) Explain the structure of a formal report?
7. a) What is status enquiry? Explain how to draft a status enquiry letter.
OR
b) State the points which are considered while drafting the following letters
(i) offer (ii) quotation (iii) order
8. a) Explain the impact of information technology on communication.
OR
b) Explain (i) Memo (ii) Office circulars (iii) Office notes (iv) Notice
9. a) What is listening? Explain the types of listening?
OR
b) Explain the advantages and barriers of listening?
10. a) Explain (i) Proxemics (ii) Kinesics (iii) Paralanguage (iv) Physical Context
OR
b) What is NLP? Explain NLP communication model?
(5x5 = 25 marks)
Section C

11. As the secretary of Fabian Garments Ltd., you were entrusted by the Board to report on the
feasibility of starting a new unit of the company in a rural area. Write a report on the findings,
making suitable recommendations.

(10 Marks)