Name –SUBHRABARANSANYAL

Index no.-1006247049 * sec-A

  Division of Hyundai Kia
Automotive Group

 Fastest growing Automaker

 Human Workforce – 75000

 Country Presence – 193

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 1946 – Hyundai Auto Service

 1968 to 1976 - Ford Motors Contract

(Cortina & Granada)

 Milestone achieved – Assembly Knowledge, Blueprint

and lot more

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 South Korean Govt. initiation

 Hyundai Strategy –
Production of 80,000 cars per year.

Acquiring additional technologies.

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  Started a Wholly
Owned Subsidiary in
India in 1995

 Entered the market

through Small Car
modeled for Indian
roads – Santro

12/09/21 Strategy Management Presentation - PGDM (IB) 2nd Yr 5

  Fully Integrated State
of the art mfg plant at
Sriperumbudur
 2nd largest automaker
in the country
 Taken India as the
Global Manufacturing
base for small cars

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•Dominated the Auto Market
since beginning

•HMIL growth has been driven

by Volume-Oriented
revenues coupled with
Technological Soundness
and Superior Designs

•Focused on latest technology

•Used Innovative Marketing

Strategies

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•Started exporting cars in ’99 to
Nepal & currently catering to
110 countries

•Reached the first milestone of

exporting 100,000 cars in 4
yrs and 10 months in Oct ’04

•In a short span has captured

66% market share in Total
Export of passenger cars in
India

• In 2009, it recorded 10.9%

export growth in spite of
Global Recession

•Regular Fast Export Track

records in Millions Source: http://www.hyundai.com/in/en/CompanyInfomation/AboutHMIL/Profile/HMILExports/index.htm

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  Good Investment
happening in R&D for
Battery Operated Cars
 Green Concept Cars is
the next thing in
market
 Huge opportunity lying
in the premium
segment market

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 Thank You

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