2010 ASSESSMENT OUTLINE

Subject Name: Marketing

Unit Elements to be SITXMPR004A / 1.2

Assessed:
Title of Assessment: Marketing Theory – (Marketing terms)
Teacher: Effie Lagos,
Style of Assessment: Written Task
Procedure: (Please refer to next pages)
Due Date: Week 6
Grades: PC only
Results: It is your responsibility to confirm your results.
Should you be required to resubmit any assessment, all resubmission
must be completed by week 18.
Non-compliance will result in a mark of N and you will be required to
re-enroll in the unit / subject next semester.
Length / Word Limit: Approx. 500 words
Referencing: Referencing must be completed correctly.
(See Induction Booklet / Study Guidelines)
List of suggested Refer to class and lecture notes – these can be found on the WAI
reading and references: website study online.

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ASSESSMENT 1 Marketing Theory
Student Name:

Student ID Number:
Phone Number / Email Address:
Group Members:

Class:
Assessment 1 Marketing Terms

Due week 6

Visit the Monash Marketing Dictionary and (http://www.buseco.monash.edu.au/mkt/dictionary/)

and complete the marketing terms below:

1. Marketing

2. Market Research

3. Target Market

4. Market segment

5. Marketing opportunity

6. Marketing communications

7. Marketing mix

8. Product

9. Price

10. Promotion

11. Place (Distribution)

12. Marketing Objectives

13. Market Share

14. Marketing Plan

15. Tangible Product

16. Service

17. Social Responsibility in Marketing

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ASSESSMENT 1 Marketing Theory
18. Press Release

19. Press Conference

20. Promotion Mix

21. Advertising

22. Publicity

23. Public relations

24. Personal Selling

25. Sales Kit

26. Sales Promotion

27. Trade Show

28. Positioning (Market positioning)

29. Survey

30. Campaign

Guidelines:
Students are to work individually
Work must be submitted to your teacher during class time
Referencing must be managed (check the LRC website for instructions)
Criteria Overall Mark

All marketing terms complete

PC only

Comments:

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