UHB 3022 ENGLISH FOR WORKPLACE COMMUNICATION

GROUP 5 ASSIGMENT PRESENTATION REPORT

COW-COW HOLDINGS SDN BHD

Company Profile

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Cow-Cow Holdings Sdn Bhd has been establish since year 2007 in local market, with
capital injection of RM1.5 million. This company have become one of best choice for beef meat
infrozen food for the local market. Our main headquarters office and factory operating at
Pelabuhan Klang.

Besides that, we have the others 2 branch shop that operating in two main city in country,
Pulau Pinang and Johor Bharu. We are involving in local food industries market with all kind of
target group of customers. The objective of company is to give best quality of product with
reasonable price.
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îc To be the leading integrated food services group in the ASEAN region delivering
consistent quality products and excellent customer-focused service.
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îc To maximize profitability, improve shareholder value and deliver sustainable growth year
after year.

PRODUCTS
Our product priory use Beef Meat as main item to produce all kind of frozen food.
This is types of frozen food made by our company:
1.c Hot Dog
2.c Nugget
3.c Fresh Meat
4.c Meat Ball

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BUSINESS STRATEGY

1.c Company Main Activities

îc Produce Frozen food



 
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2.c Reasearch& DevelopmentDepartment

c * ALITY CONTROL NIT

Ac Taste & Packaging
Ac Safety nit
Ac Planning business opportunity

c Research made by Expertise

I.c C STOMER SERVICE

(e.g. Company pdates,LatestRecepi)

II.c COMPANY SPONSOR PROGRAMES

(e.g. TV shows)

3.c STRATEGY IN PROMOTING PROD CTS

†c PROD CT POSITIONING IN MARKET
(e.g. Company Shops,Supermarket)
†c ADVERTISING
(e.g. Website,TV,Newspaper& Radio)
†c SALES
(e.g. Seasonal Promotion, Special Promotion Pack)

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 CORPORATE SOCIAL RESPONSIBILITY
1. New EntrepreneursProgram
-providing amount of Cows to qualified person.

2. Provide Scholarship to student in related field

(e.g. Farming,Cattle Raising area)

FUTURE PLANNING

1. Within In 3 years (short term period)

c Opening company branch in all Malaysian main state.
(e.g. Kota Kinabalu,KotaBahru)
2. Within In 5 years (Long term Period)
c Diversify other kind of meat in making frozen product
(e.g. Chicken,Goat,Fish)
c Penetrate to all Asean country market
c Rebranding Company Profile
3. Within In 7 years
c Penetrate to China & India country market
c Merging with Global Company

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