Interview Questions for Food Experts

Food Trends
1. Major trends in the food industry
2. How did they emerge? Drivers?
3. Meaning of the trends
4. Are they opposite or related to each other?
5. Are those trends driven by consumers or producers?
7. Are those global trends or local? In general, in the food industry, is the market
evolving globally or locally?
8. Do these trends come from particular social group? From major cities or area?
9. Potential of these trends
10. Rank trends

Consumers Focus
11. How do consumers react on new trends?
12. Consumers’ perspectives/meaning/attitudes toward the trend
13. Barriers and drivers to adopt these trends from a consumers’ point of view

Producers and Retailer

14. From a company’s perspective: How strong are those trends?
15. How do producers react on new trends?
16. And retailers?
17. Barriers and drivers to adopt new trends from producers and retailers point of view
18. How is Innovation affected, given the new trends? Role of consumers, and
consumers’ knowledge retention: producers Vs retailers, who is winning consumers?

Food Industry
19. Where is the food industry going?
20. Is there any red threat in the market guiding the overall development of the sector?
21. Is it the food market increasing/decreasing? Expansion of FMCG companies in
different businesses rather than food sector?
22. How do you see the relationship between producers and retailers evolving in the
future?
Overlapping roles? Changing in power of the 2 parties?