Public Relations and Propaganda

By Dr. Abdul Aziz Al-Horr

What is Propaganda?

- Write all the words come to your mind when you hear the word Propaganda !!!

Words associated with Propaganda?

The deliberate and systematic attempt to

manipulate,

spread the faith of an organization through incomplete, distorted, or half-true

information, or a practical

process of persuasion .At its worst, propaganda can be seen to be communication that is aimed to persuade not through argument and debate, but the manipulation of our most basic human emotions

What is Public Relations?

Write all the words come to your mind when you hear the word

Public Relations

Words associated with Public Relations?

public relations is The attempt by information, persuasion and adjustment, to engineer public support for an activity, cause, movement, or institution. The CIPR defines public relations as: About reputation-the result of what you do, what you say and what others say about you. Public relation is the discipline which looks after reputation, with the aim of earning the understanding, support and influencing opinion and behavior. It is a planned and sustained effort to establish and maintain goodwill and mutual understanding between an organization and its publics (Institute of Public Relations 2004).

Now what do you think is the relationship between propaganda and public relations?

Our Argument Is That:

public relations is much more than propaganda and includes a range of different domains of which propaganda is a single component.

What are these domains? 1. Advertising 2. Propaganda 3. Marketing 4. Publicity 5. Sponsorship 6. Lobbying 7. Social Marketing

The dilemma is solved

Propaganda is not = to Public relations

Propaganda

Public Relations

Is sponsorship part of Public Relations

Sponsorship

Let us examine the relationship between Marketing, Advertising and Public Relations

Coherence and Integration

Public Realations

Public Relations have become a global phenomenon

Final Thought

Public relations has common grounds with many elements of public communications utilized in order to reach out to the public such as marketing, advertising, and sponsorships for the objective of creating a positive image. It is these common elements combined that provides public relations with the ability to embody positive propaganda and other terms of public communication.

conclusion
Publicity Propaganda

Marketing

Public
Lobbying

Advertising

Social Marketing