HOTELS

& TOURISM
Morristown Tourism
Table 8: Travel & Tourism Spending Morris County 2007
Expenditure Category Lodging Food 7 Beverage Shopping Entertainment Total Source: Global Insight 2007 (million $s) 241.5 109.4 102.9 215.2 669.0

Downtown Hotel Visitors

HOTEL VISITORS & EXPENDITURE ESTIMATES Hyatt Morristown
256 75% 1.4 307 112,128 $2,803,200 $4,485,120 ?? Rooms Occupancy rate Est persons/ room Estimated daily visitors Estimated yearly visitors Est yr food expenditures at $25/day Est yr food expenditures at $40/day Est yr non-food retail expenditures Rooms Occupancy rate Est persons/ room Estimated daily visitors Estimated yearly visitors Est yr food expenditures at $25/day Est yr food expenditures at $40/day Est yr non-food retail expenditures Rooms Occupancy rate Est persons/ room Estimated daily visitors Estimated yearly visitors Est yr food expenditures at $25/day Est yr food expenditures at $40/day Est yr non-food retail expenditures

Best Western
60 75% 1.6 72 26,280 $657,000 $1,051,200 ?? 224 65% 1.4 269 98,112 $2,452,800 $3,924,480

Westin Governor Morris

Green, 6 min dr, 5 min walk 1.4 miles away from The 2

6 10 1.428571429

Table 9: A Dimensioning Exercise: Downtown Hotel Guests

3 540 70% 1.42 537

378
537

Number of hotels Rooms Occupancy rate* Est persons/ room* Estimated daily visitors Estimated yearly visitor 196,005 days $9,800,250 Est yr food expenditures at $50/day** *DANTH composite esitmate based on interviews with hotel managers **Frequent government allowed employee travel expenditure. Presented solely for heuristic purposes.