Scribd Logo
Upload

Welcome to Scribd!

  • Motivation

    Uploaded by

    26/09/88
    8 views39 pages
    Positive emotion Creative idea by The Fitness Company. Heavy Weights were placed at various subways in New York City which creates an illusion that the person holding the safety bar is doing weights. Aggression frustration 3M Security Glass advertisement 3M was so sure their Security Glass was unbreakable, they put a large stack of cash behind it and shoved it in a bus stop. Life-size stickers of people were stuck on automatic sliding doors at a mall in Mumbai, india.

    Original Description:

    Copyright

    © Attribution Non-Commercial (BY-NC)

    Available Formats

    PPTX, PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    Report this Document
    Positive emotion Creative idea by The Fitness Company. Heavy Weights were placed at various subways in New York City which creates an illusion that the person holding the safety bar is doing weights. Aggression frustration 3M Security Glass advertisement 3M was so sure their Security Glass was unbreakable, they put a large stack of cash behind it and shoved it in a bus stop. Life-size stickers of people were stuck on automatic sliding doors at a mall in Mumbai, india.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    8 views39 pages

    Motivation

    Uploaded by

    26/09/88
    Positive emotion Creative idea by The Fitness Company. Heavy Weights were placed at various subways in New York City which creates an illusion that the person holding the safety bar is doing weights. Aggression frustration 3M Security Glass advertisement 3M was so sure their Security Glass was unbreakable, they put a large stack of cash behind it and shoved it in a bus stop. Life-size stickers of people were stuck on automatic sliding doors at a mall in Mumbai, india.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 39

    MOTIVATION

    NEEDS

    An innovative idea on a large billboard in Amsterdam, Netherlands. It really makes you want that Heineken.

    GOAL

    Positive emotion

    Creative idea by The Fitness Company. Heavy Weights were placed at various subways in New York City which creates an illusion that the person holding the safety bar is doing weights.

    Negative emotion

    White Obama brilliant fair

    BEFORE

    AFTER

    Radiant Gym Running Advertisement Obesity finds it hardest to catch up with those who are running.

    Mc Donalds is evil

    Defensive mechanism

    Rationalization
    3M Security Glass Advertisement 3M was so sure their Security Glass was unbreakable, they put a large stack of cash behind it and shoved it in a bus stop.

    aggression

    frustration

    IDENTIFICATION

    Life-size stickers of people were stuck on automatic sliding doors at a mall in Mumbai, India. When someone approaches the doors move apart and it feels like the people on the door are moving away. The person enters to find the message People Move Away When You Have Body Odour.

    Life size images were stuck on glass doors at shops, airports in South Africa for the advertisement of glass and window cleaner I.C.U. The expression on the face is priceless.

    PROJECTION

    A sticker has been placed on the high voltage box depicting that Duracells batteries were used. Cool advertisement found in Malaysia.

    A giant mirror was built that allowed passersby to stop and look at themselves wearing Indivi clothes at a shopping mall in Tokyo, Japan

    AUTISM

    WITHDRAWAL

    An advertisement for a job recruiting company in Berlin, Germany. Depicting people working in the vending machines, ATMs, it delivers the message that Life is too short for the wrong job.

    Heirarchy of needs

    Physiological need

    Safety and security need

    Social need

    Ego needs

    An advertisement by Jung von Matt/Alster for watchmaker IWC. Bus straps have been fashioned from images of IWCs Big Pilots Watch to allow bus travellers near the airport to try before they buy at Berlin, Germany.

    Self actualisation

    A very cost-effective advertisement in Hong Kong for a yoga school. It showcases the prowess of a yoga practitioner on the flexible stems of drink straws. A surge of enquiries and enrollment went after up this promotional stunt

    You might also like