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  • Business Process Re Engineering in Dell With Michael Porters Value Chain

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    Arun Sanal
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    The document defines business process re-engineering as fundamentally rethinking and radically redesigning business processes to achieve dramatic improvements in performance measures like cost, quality, service, and speed. It then discusses Michael Porter's value chain and applies it to Dell Computer Corporation. Dell is described as assembling final products while outsourcing components, distributing products according to orders without warehousing finished goods, employing low-price direct sales and a web portal for service, and purchasing inputs from various sources.

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    The document defines business process re-engineering as fundamentally rethinking and radically redesigning business processes to achieve dramatic improvements in performance measures like cost, quality, service, and speed. It then discusses Michael Porter's value chain and applies it to Dell Computer Corporation. Dell is described as assembling final products while outsourcing components, distributing products according to orders without warehousing finished goods, employing low-price direct sales and a web portal for service, and purchasing inputs from various sources.

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    Download as PPTX, PDF, TXT or read online from Scribd
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    2K views15 pages

    Business Process Re Engineering in Dell With Michael Porters Value Chain

    Uploaded by

    Arun Sanal
    The document defines business process re-engineering as fundamentally rethinking and radically redesigning business processes to achieve dramatic improvements in performance measures like cost, quality, service, and speed. It then discusses Michael Porter's value chain and applies it to Dell Computer Corporation. Dell is described as assembling final products while outsourcing components, distributing products according to orders without warehousing finished goods, employing low-price direct sales and a web portal for service, and purchasing inputs from various sources.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
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    of 15

    BUSINESS PROCESS RE-ENGINEERING

    y DEFINITION:

    BPR IS THE FUNDAMENTAL RETHINKING AND RADICAL REDESIGN OF BUSINESS PROCESSES TO ACHIEVE DRAMATIC IMPROVEMENTS IN CRITICAL CONTEMPORARY MEASURES OF PERFORMANCE SUCH AS COST, QUALITY SERVICE AND SPEED.
    Hammer & Champy (1993)

    MICHAEL PORTERS VALUE CHAIN

    y Source: http://www.smartersolutions.com/blog/forrestbreyfogle/2010/07/31/enhancement-to-

    michael-porter%E2%80%99s-value-chain/

    DELL
    DELL WAS FORMED BY MICHAEL DELL IN 1984 IT PRODUCES LAPTOPS & DESKTOPS IT OPERATES MAILNLY IN THE US

    PRIMARY ACTIVITIES:
     INBOUND LOGISTICS  OPERATIONS  OUTBOUND LOGISTICS  MARKETING & SALES  SERVICE

    INBOUND LOGISTICS
    RECEIVING RAW MATERIALS WAREHOUSING OF MATERIALS
    DELL OUTSOURCE ITS COMPONENE TS FOR MANUFACTUR ING

    DISTRIBUTION TO MANUFACTURERS

    OPERATIONS

    DELL ASSEMBLES THE FINAL PRODUCTS & KEEP CONTROL OF PRODUCTS & SUPPLY

    OUTBOUND LOGISTICS

    WAREHOUSING FINISHED PRODUCTS


    DELL DOESNT WAREHOUSE ITS PRODUCTS

    DISTRIBUTION TO THE SUPPLIERS


    IT DISTRIBUTE ITS PRODUTS ACCORDING TO THE ORDER

    MARKETING & SALES


    ADVERTISING
    ELECTRONIC MEDIA

    PROMOTION

    OFFERS

    PRICING

    LOW PRICE

    SELLING

    DIRECT SELLING

    SERVICES
    AFTER SALE SERVICES
    WEB PORTALHIGH END & LOW END CUSTOMERS. SINGLE POINT FOR ALL

    GURRANTIES

    WARRANTIES

    SUPPORT ACTIVITIES
     FIRM INFRASTRUCTURE  HUMAN RESOURCE MANAGEMENT  TECHNOLOGY DEVELOPMENT  PROCUREMENT

    FIRM INFRASTRUCTURE
    GENERAL MANAGEMENT

    INAN E

    PLANNING

    DELL HAVE A WIDE RANGE O SUPPORT SYSTEMS AND UN TIONS IN ALL THESE TYPES O IN RASTRUTRES

    QUALITY ASSURAN E

    HUMAN RESOURCE MANAGEMENT

    DELL DEVELOP ONG ORK ORCE GIVING PROPER RAINING AND DEVELOPMENT

    TECHNOLOGY DEVELOPMENT

    DELL HAVE A VAST R & D UNIT THEY PROCESS THIER IT & UPDATE IT PERIODICALLY

    PROCUREMENT

    PURCHASING INPUTS
    DELL PURCHASE ITS INPUTS FROM DIFFERENT SOURCES.

    http://www.smartersolutions.com/blog/forrestbreyfogle/2010/07/31/enhanceme
    nt-to-michael-porter%E2%80%99s-value-chain/ Hammer & Champy (1993) http://img.privatewriting.com/1/samples/term_paper_bachelor_IT_16s.pdf http://www.scribd.com/doc/32871254/Value-Chain-analysis-for-Dell-computercorporation http://web.ebscohost.com/ehost/pdfviewer/pdfviewer?sid=f3e50e0b-50f1-43ffa13e-cc7d65fb14c4%40sessionmgr15&vid=6&hid=8

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