Motibhai- Tractor Case

By Section D, Group 12
Vaibhav Sharma 11P235 Puneet Sapra 11P214 Vikram Agarwal 11P237 Sugandha Gupta 11P230

Factors affecting CB
Cultural Factors Social Factors Personal Factors Psychological Factors

Cultural Fact rs
Br ught up in a village-farmer s family Devel ped interest in pr gressive farming Well educated Str ng family values

S cial Fact rs
Elected Sarpanch f village panchayat G d inf rmati n c llecti n skills

Traditi nal Indian village family Well inf rmed ab ut new techn l gies W rd f m uth- m st reliable s urce f inf rmati n

Pers
Open minded and pr -active

al Fact rs

- N t reluctant t use new technologies in farming - Acceptance to use Hybrid varieties Having a tractor raised the economic status Well planned approach -Studied Economic Feasibility -Collected Detailed information on loans

Psyc ological Factors

Brand conscious Trusted farmer s opinion more t an t e Govt. sources Progressive mindset

Sources of Infor ation

Personal- ell educated Commercial- A areness about magazine Public

Consumer Buying Process

Problem recognition
Large Farm Land To reduce transportation costs To enhance productivity

Information Search: Through various sources like

Other farmers Newspaper Agricultural Periodicals Radio Contacted experts from district and taluka level

Consumer uying Process

Evaluation of Alternatives Purchase Decision Post Purchase ehavior
Low productivity without Tractor Comparison across brands

Opinionated Decision Making Performance based

Satisfied

Thank You