A project report on

B2C & B2B SALES

At

CE Info Systems (P) Ltd.

By: Dhruv Bansal IB10 8267 PGDM B (10-12)

Company founded in 1992, is India's leader in premium quality digital map data and consumer navigation services. Since 1994, through continuous field surveys and state-ofthe-art mapping technology, the company has built its proprietary MapmyIndia Maps, the most comprehensive, accurate, robust and reliable navigable map dataset for all India.

oGPS Devices- S650, Vx240, Vx140, Lx130, S550, Trailblazer oVehicle Tracking Devices- VT1, VT2, VT3 oIn Dash devices- Bx200, X67, 2-Din, Bx100

This project deals with Sales of new segment of the company which is the tracking system devices of company. Primary objective of project was the sales for VTS devices in the B2B and B2C segment of consumers, in B2B segment it deals with the different fleet owners and the many logistics, transporting enterprises etc. Secondary Objective was to promote to Vehicle tracking system in the market and get market aware about the product and its distinct features from other pre existing service providers.

Collection and short listing of customer contact details from different sources like, owww.tradeindia.com owww.indiamart.com owww.justdial.com Consider the end user

Factor Analysis consider different variables like, oMaps oPrice oSize oCoverage oDevice handling oAccuracy oAdditional features oTouch sensibility oVoice guided assistance oAfter sale service Or updation

The major factors influencing consumer preferences-

The % total variance in the data explained by the abstracted factors cumulativelyo69.1 %

Determine the major constituents attributes of each factor(by rotated component matrix) 1. 2. 3. 4. Maps, touch sensibility Accuracy Price, additional features Size, device handling

Label each factor based on their dominant characteristicsF1-Accessiblity F2-Accuracy F3-Value for money F4-User friendly

27 %

Vehicle Tracking Market Navigation Market

73 %

oGeotrackers Mobile Resource Management (P) Ltd. oProcall Pvt Ltd oDigitrack

o Price should be more competitive. o Touch sensibility should be improve. o Trial facility shall be provide to customer. o Include the customization availability. o Increase the battery output for longer standby period.