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  • Abstract Dis - Cogn. Si Organiz

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    Ecaterina Ilis
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    This document discusses how cognitive dissonance theory, which holds that people experience psychological discomfort from holding contradictory beliefs or attitudes, applies to internal organizational communication. Specifically, it notes that when corporate culture messages create cognitive dissonance for employees, they will try to resolve it by changing their beliefs, minimizing the importance of contradictory beliefs, or finding new beliefs that increase consistency. The document aims to understand how employees process organizational communications based on the solutions to cognitive dissonance proposed by Festinger's theory.

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    Abstract Dis.cogn. Si organiz

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    This document discusses how cognitive dissonance theory, which holds that people experience psychological discomfort from holding contradictory beliefs or attitudes, applies to internal organizational communication. Specifically, it notes that when corporate culture messages create cognitive dissonance for employees, they will try to resolve it by changing their beliefs, minimizing the importance of contradictory beliefs, or finding new beliefs that increase consistency. The document aims to understand how employees process organizational communications based on the solutions to cognitive dissonance proposed by Festinger's theory.

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    Attribution Non-Commercial (BY-NC)
    Download as DOC, PDF, TXT or read online from Scribd
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    8 views1 page

    Abstract Dis - Cogn. Si Organiz

    Uploaded by

    Ecaterina Ilis
    This document discusses how cognitive dissonance theory, which holds that people experience psychological discomfort from holding contradictory beliefs or attitudes, applies to internal organizational communication. Specifically, it notes that when corporate culture messages create cognitive dissonance for employees, they will try to resolve it by changing their beliefs, minimizing the importance of contradictory beliefs, or finding new beliefs that increase consistency. The document aims to understand how employees process organizational communications based on the solutions to cognitive dissonance proposed by Festinger's theory.

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    Title: Cognitive dissonance in internal organisational communication Abstract: The pivotal proposition of Festingers cognitive dissonance theory is that

    if a person experiences two cognitions that are inconsistent with one another, he will feel the tension of a distressing motivational state called cognitive dissonance, a tension that he will try to eliminate. Dealing with people that experience new beliefs, opinions, attitudes, principles, organisational communication attempts to discern how corporate culture messages are processed by peoples minds, on the basis of the three solutions cognitive theory submits: by amending dissonant element, by reducing significance dissonant element, or by adding new elements to increase consonance. Key words: cognitive dissonance, organizational communication, corporate culture, dissonant element.

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