B.A.

(Hons) Visual Communication

Module: Investigation and Practice 1

Module Code: VC 202-860-05 (20 credits)

Lecturer: Katherine Szeto + Marta Kusztra Date: 24/01/2007 or 25/01/2007

Assignment 2: Design Revolution

Introduction: In the last assignment you identified an issue that graphic

designers will have to address in the future. In this assignment,
you must respond to this issue yourself.

Brief: First, think carefully through your work for the last assignment.
Analyse it, reassess both the process and the outcome of your
brainstorming and the research. Has your work lead you to any
conclusions?

Once you’ve re-analysed your on “The Day After Tomorrow”

project, you are ready to make a next step.

Develop the concept for the design that will address the
future issue you defined in the last assignment.

Your work should take the form of well –documented and well-
presented conceptual sketches that communicate your
response and the way in which the final design outcome will be
developed. Your project will be evaluated on the strength and
clarity of your design concept, and the consistency of your
design process.

Learning Outcomes: [A7.] Implement typographic and image generating strategise

appropriate to solving a visual communication problem.

[D3.] Manage a graphic design project using a systematic

process.

[D4.] Resolve technical and structural constraints in relation to

design process.

Work Required: Students must submit:

1. Sketchbook documenting concept development;
2. Portfolio book presenting well-advanced conceptual
sketches.

Deadline: February 16th (Week 7)

Assessment Strategy: Documentation of brainstorming and ideas generation. (20%)

 Design processes involved in solving visual communication
problems. (40%)
Research files. (10%)
Stages of visual development through
sketchbook/screenshots. (20%)
Final design outcome, which reflects a high standard of finish
and functionality.(10%)

Project Weighting This project is worth 20% (twenty percent) of the total
within the Module: Investigation and Practice 1 module mark.